Job description

it's what's inside that counts _______________________________ There’s more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it’s the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering: • Day 1 Benefits Coverage with low cost Medical, Vision, Dental • Day 1 Paid-time Off and Vacation • 4.5% Company Match 401(k) plan • $500 Annual Company-paid Lifestyle Benefit • Competitive Compensation and Bonuses • Company-paid Life and Disability Insurance • Employee Stock Purchase Plan • Training and Advancement Opportunities Why This Job Join our team as a Sr. Marketing Manager and play a key role in shaping marketing strategy, leading integrated demand generation campaigns, and driving measurable business impact. In this role, you will report to the Director of Marketing, Tensar and partner closely with business, commercial, and sales stakeholders to translate market priorities into compelling programs that build awareness, generate qualified leads, support pipeline growth, and strengthen customer engagement. What You'll Do • Partner with the Director of Marketing and business leaders to develop annual marketing plans that align with commercial priorities and growth goals • Own the development and execution of integrated demand generation campaigns that support awareness, lead generation, pipeline growth, and customer engagement • Translate business objectives, customer insights, and technical product value into compelling campaign messaging, audience strategies, and content plans • Partner closely with Sales to understand field needs, prioritize marketing support based on business impact, align campaign strategy, improve lead follow-up, and support sales enablement needs • Lead B2B campaign strategy and execution from planning through launch, optimization, and post-campaign analysis • Define campaign KPIs, monitor performance dashboards, report results, and recommend optimizations based on data, customer engagement, and business impact • Manage campaign budgets with a focus on smart investment, strong stewardship, and measurable return • Lead cross-functional workstreams and manage internal agency/digital support, external vendors, and agency partners to ensure clear direction and high-quality work that supports business and campaign goals • Identify opportunities to improve campaign processes, workflows, tools, and ways of working to increase efficiency, accountability, and marketing effectiveness • Leverage project management tools, such as Monday.com or similar platforms, to keep campaigns on track and deliver high-quality work on time What You'll Need • 10+ years of experience in Business-to-Business marketing, with demonstrated experience leading integrated campaigns or demand generation programs • Strong interpersonal, written, and verbal communication skills • Build trusted relationships with stakeholders at all levels; drive decisions and alignment across business and technical teams • Ability to assess and prioritize sales and business needs, balancing urgency, strategic value, resource availability, and potential impact • Demonstrated ability to lead through influence, manage competing priorities, and move work forward in a cross-functional team environment • Experience using campaign performance data, KPIs, dashboards, and reporting insights to optimize marketing programs and communicate results • Continuous improvement mindset with the ability to evaluate processes, recommend improvements, and implement practical changes that improve team efficiency and campaign outcomes • Experience translating customer needs, market insights, and product value into effective messaging, content, and multi-channel campaign strategies • Knowledge of Monday.com or other similar project management tools • Experience with Salesforce/Pardot/Marketing Cloud a plus • Experience managing agency partners, vendors, freelancers, or external creative resources, including scopes, timelines, deliverables, and feedback processes Your Education • Bachelor's degree in marketing, business administration or related experience required We are CMC, a Fortune 500® company at the leading edge of our industry. Our construction reinforcement and steel products have supported construction projects and structures around the world. The secret to our success? We’ve built our legacy by assembling a team of innovators and doers to tackle some of the most challenging construction reinforcement problems facing our world for more than 100 years — and we’re just getting started. If you’re ready to join a team working to make our industry more sustainable, support the bridges, roadways, buildings and infrastructure that connects our communities, and do meaningful work, you’re ready to join CMC. Apply today and start moving your career — and our world — forward. Let's build a better world! CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law. From Fortune Magazine. © 2025 Fortune Media IP Limited. All rights reserved. Used under license.

Requirements

Must-haves

it's what's inside that counts
_______________________________
Day 1 Benefits Coverage with low cost Medical, Vision, Dental
Day 1 Paid-time Off and Vacation
$500 Annual Company-paid Lifestyle Benefit
Competitive Compensation and Bonuses
Company-paid Life and Disability Insurance
Employee Stock Purchase Plan
Training and Advancement Opportunities
Why This Job
Partner with the Director of Marketing and business leaders to develop annual marketing plans that align with commercial priorities and growth goals
Own the development and execution of integrated demand generation campaigns that support awareness, lead generation, pipeline growth, and customer engagement
Translate business objectives, customer insights, and technical product value into compelling campaign messaging, audience strategies, and content plans
Partner closely with Sales to understand field needs, prioritize marketing support based on business impact, align campaign strategy, improve lead follow-up, and support sales enablement needs
Lead B2B campaign strategy and execution from planning through launch, optimization, and post-campaign analysis
Define campaign KPIs, monitor performance dashboards, report results, and recommend optimizations based on data, customer engagement, and business impact
Manage campaign budgets with a focus on smart investment, strong stewardship, and measurable return
Lead cross-functional workstreams and manage internal agency/digital support, external vendors, and agency partners to ensure clear direction and high-quality work that supports business and campaign goals
Identify opportunities to improve campaign processes, workflows, tools, and ways of working to increase efficiency, accountability, and marketing effectiveness
Leverage project management tools, such as Monday.com or similar platforms, to keep campaigns on track and deliver high-quality work on time
What You'll Need
10+ years of experience in Business-to-Business marketing, with demonstrated experience leading integrated campaigns or demand generation programs
Strong interpersonal, written, and verbal communication skills

Nice-to-haves

Experience with Salesforce/Pardot/Marketing Cloud a plus

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: successfactors
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)