Job description

We are actively hiring for the position of Marketing Director of SEO, AEO, & GEO for our plant in Los Angeles, CA. This is a salaried exempt position with an expectation of availability during core business hours, at a minimum between 9 am and 6 pm PST, Monday through Friday. Salary: $130.000 - $165,000 Duties & Responsibilities • Own and drive the SEO, AEO, and GEO strategy across all of Digital Room's 10+ e-commerce brands, with a focus on growing organic traffic as a meaningful revenue channel • Lead and develop the team —set direction, provide coaching, establish clear objectives, and conduct performance reviews • Build and execute AEO & GEO roadmap to position Digital Room's brands and content for visibility within AI-generated search results (ChatGPT, Perplexity, Google AI Overviews, Gemini, and others) • Develop and implement technical organic optimization strategies spanning site architecture, crawlability, Core Web Vitals, structured data, and indexation across multiple brand properties • Oversee on-page and content strategy and optimization, partnering with content, product, and engineering teams to ensure best practices are embedded in how we build and publish • Build and maintain reporting frameworks that clearly connect SEO/GEO activity to traffic, revenue, and brand visibility outcomes; present performance and roadmap to executive leadership • Identify and evaluate opportunities to apply AI tools and automation to improve team efficiency, content scaling, and search performance • Partner cross-functionally with Product, Engineering, Content, and Paid Media teams to align organic search strategy with broader marketing and business goals • Stay ahead of the rapidly evolving AI search landscape—monitor platform changes, test new approaches, and continuously adapt strategy to maintain competitive advantage • Build and oversee the influencer marketing program and brand presence across key online forums, partnering with the content/social team to drive authentic engagement that supports organic discovery and brand authority • Own the online reputation strategy across review platforms, forums, and AI-generated brand mentions. Monitoring sentiment and developing proactive programs to strengthen brand credibility and trust signals. Qualifications • Bachelor’s degree in marketing, Communications, Business, Computer Science, or a related field required; advanced degree a plus • 10+ years of progressive SEO experience, with at least 5 years in a leadership role managing a team • Demonstrated expertise in technical SEO, on-page optimization, and content strategy—with a proven track record of driving measurable organic growth • Hands-on experience with or deep understanding of Generative Engine Optimization (GEO)—how large language models surface content and what it takes to be cited or referenced in AI-generated answers • E-commerce industry experience strongly preferred; experience managing SEO across multiple brands or properties is a significant plus • Experience leading and developing remote or offshore teams • Proficiency in SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Looker or Tableau for reporting • Strong technical foundation: comfortable with HTML, JavaScript SEO considerations, log file analysis, and structured data/schema markup • Familiarity with AI content and automation tools and how they can be applied responsibly to scale search programs • Strong analytical mindset with the ability to synthesize data into clear strategic recommendations for executive audiences • Excellent communication and cross-functional collaboration skills; able to influence stakeholders at all levels For further information on the Digital Room, please explore our website www.digitalroominc.com What are the perks and benefits of working at Digital Room? • Collaborate with leading print professionals in a fast-paced, high-tech, safe, and enjoyable environment • Competitive pay and growth opportunities. • Comprehensive health, dental, and vision coverage (location-specific). • Employer match 401(k) up to limits. • Company-sponsored Life and AD&D Insurance. • Flexible Spending Account and voluntary benefits. • Paid holidays and PTO. • Employee discounts on all products. • Company-sponsored training and certifications. • Fun workplace and wellness events, and more Please note: Actual compensation within the range will depend on various factors including the individual’s skills, experience, qualifications, and applicable laws.

Requirements

Must-haves

We are actively hiring for the position of Marketing Director of SEO, AEO, & GEO for our plant in Los Angeles, CA.
This is a salaried exempt position with an expectation of availability during core business hours, at a minimum between 9 am and 6 pm PST, Monday through Friday.
Salary: $130.000 - $165,000
Duties & Responsibilities
Own and drive the SEO, AEO, and GEO strategy across all of Digital Room's 10+ e-commerce brands, with a focus on growing organic traffic as a meaningful revenue channel
Lead and develop the team —set direction, provide coaching, establish clear objectives, and conduct performance reviews
Build and execute AEO & GEO roadmap to position Digital Room's brands and content for visibility within AI-generated search results (ChatGPT, Perplexity, Google AI Overviews, Gemini, and others)
Develop and implement technical organic optimization strategies spanning site architecture, crawlability, Core Web Vitals, structured data, and indexation across multiple brand properties
Oversee on-page and content strategy and optimization, partnering with content, product, and engineering teams to ensure best practices are embedded in how we build and publish
Build and maintain reporting frameworks that clearly connect SEO/GEO activity to traffic, revenue, and brand visibility outcomes; present performance and roadmap to executive leadership
Identify and evaluate opportunities to apply AI tools and automation to improve team efficiency, content scaling, and search performance
Partner cross-functionally with Product, Engineering, Content, and Paid Media teams to align organic search strategy with broader marketing and business goals
Stay ahead of the rapidly evolving AI search landscape—monitor platform changes, test new approaches, and continuously adapt strategy to maintain competitive advantage
Build and oversee the influencer marketing program and brand presence across key online forums, partnering with the content/social team to drive authentic engagement that supports organic discovery and brand authority
Own the online reputation strategy across review platforms, forums, and AI-generated brand mentions. Monitoring sentiment and developing proactive programs to strengthen brand credibility and trust signals.
10+ years of progressive SEO experience, with at least 5 years in a leadership role managing a team
Demonstrated expertise in technical SEO, on-page optimization, and content strategy—with a proven track record of driving measurable organic growth
Hands-on experience with or deep understanding of Generative Engine Optimization (GEO)—how large language models surface content and what it takes to be cited or referenced in AI-generated answers
Experience leading and developing remote or offshore teams
Proficiency in SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Looker or Tableau for reporting
Strong technical foundation: comfortable with HTML, JavaScript SEO considerations, log file analysis, and structured data/schema markup
Familiarity with AI content and automation tools and how they can be applied responsibly to scale search programs

Nice-to-haves

Bachelor’s degree in marketing, Communications, Business, Computer Science, or a related field required; advanced degree a plus
E-commerce industry experience strongly preferred; experience managing SEO across multiple brands or properties is a significant plus

Application prep

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Keywords to mirror

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Platform: adp-workforce-now
Effort: medium

Benefits

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Dental

Vision

401(K)

Pto

Wellness