Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Undercrown. Poised for the future, Swisher is redefining traditional categories with Volt+Co -home to groundbreaking products such as Mojo Energy Pouches. Swisher is also home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity. Learn more at swisher.com.
Territory Sales Manager supporting Anniston, AL and surrounding Markets.
Primary Purpose:
Swisher is looking for a results-driven Territory Manager who grow sales sells through data, insights, and structured selling. This role uses facts, analytics, and market intelligence to influence customer decisions, drive distribution, and deliver measurable top and bottom-line growth and grow market share.
Key Responsibilities:
Drive Growth Through Solution Selling
• Analyze sales data, customer insights, and market trends to uncover growth opportunities
• Deliver fact-based recommendations that improve category performance and shopper outcomes
• Lead customer conversations via story-telling, as a category advisor, not just a supplier
Expand Distribution & Market Presence
• Increase stores receiving points of distribution, assortment, and shelf presence across retail and wholesale accounts
• Execute new product launches with speed to market and aligned with consumer trends and retailer needs
• Prioritize high-impact opportunities using data and territory insights
Leverage Market & Consumer Intelligence
• Stay ahead of consumer, competitive, and industry trends
• Translate insights into strategies that help customers win in their local markets
• Bring forward proactive, forward-looking recommendations
Build Strong Customer Partnerships
• Develop relationships with key decision-makers and influencers
• Influence outcomes using data storytelling and value-based selling
• Partner cross-functionally with distributors to ensure aligned execution
Execute with Excellence
• Ensure best-in-class in-store execution of merchandising, promotions, and pricing to drive market share
• Use CRM and analytics tools to track performance, measure impact, and refine strategies
What You Bring
• 2+ years of customer-facing sales experience
• Ability to translate data into actionable insights and business recommendations
• Strong analytical, problem-solving, and excellent communication skills
• Experience in CPG, retail, or distributor environments (preferred)
• Proficiency in Excel and digital tools
• Valid driver’s license with willingness to travel locally
What we offer:
• Base salary and bonus program
• Company vehicle for business and personal use
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement
• Professional growth and development programs to help advance your career!
Official Contact Information
• Email: All official emails will come from an @Swisher.com address
• Website: Verify job listings and contact details on careers.swisher.com
Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview, the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.
Requirements
Must-haves
Territory Sales Manager supporting Anniston, AL and surrounding Markets.
Drive Growth Through Solution Selling
Analyze sales data, customer insights, and market trends to uncover growth opportunities
Deliver fact-based recommendations that improve category performance and shopper outcomes
Lead customer conversations via story-telling, as a category advisor, not just a supplier
Expand Distribution & Market Presence
Increase stores receiving points of distribution, assortment, and shelf presence across retail and wholesale accounts
Execute new product launches with speed to market and aligned with consumer trends and retailer needs
Prioritize high-impact opportunities using data and territory insights
Leverage Market & Consumer Intelligence
Stay ahead of consumer, competitive, and industry trends
Translate insights into strategies that help customers win in their local markets