VIA is making an impact, and so can you.
Headquartered in Boston, VIA provides mission-critical software for secure data exchange and trustworthy AI without compromising speed, simplicity, or resilience. Its military-grade architecture helps defense, public safety agencies, and humanitarian organizations use AI while maintaining control of sensitive, distributed data even in contested or offline environments.
Learn more: solvewithvia.com .
Big missions require an effective, results-driven, and highly organized storyteller. We’re looking for a Social Content Marketing Lead to translate VIA’s mission, product capabilities, and customer wins into compelling social media content that elevates our brand voice and builds an engaged global community across all major platforms. This is a hands-on, senior individual contributor role. You'll set the standard for how VIA shows up on social media, and do much of the execution yourself, leading agency partners, freelancers, and our team to support your goals.
In this role, your day-to-day will include:
Strategy
Social media strategy: Own VIA’s social media strategy across our priority channels (currently LinkedIn, X, Instagram, Threads, Facebook, and YouTube). Determine where and how we grow our presence next on platforms like Reddit, Medium, Substack, and other emerging channels. Define the goal, audience, voice, and visual guidelines for each channel, and align key stakeholders on the approach
Analytics and optimization: Define the metrics that matter for each channel and connect social performance to VIA's brand, marketing, and pipeline goals. Use performance data, competitor research, and industry analysis to refine the strategy, and share regular insights with clear recommendations on a minimum of a monthly cadence
Paid promotion: Identify when paid campaigns make sense, then define the goals, target audience, placement, and budget for each
Cross-functional partnership: Lead VIA’s social media content calendar in partnership with the marketing team, product team members, the People and Operations team, leadership, and our external PR agency, keeping VIA’s voice and delivery consistent across product launches, company milestones, and everything that makes VIA unique
Brand safety and approvals: Build and own the review and approval process for social content, including clear guidelines on what we can share about customers, product deployments, and partners. Partner with compliance, client delivery, and leadership on escalation protocol as needed
Execution
Content creation and publishing: Own day-to-day scheduling and publishing across VIA's channels, creating content directly and directing designers, freelancers, and agency partners on visuals and video
Audience engagement: Own the two-way conversation on VIA’s channels, responding thoughtfully and promptly to comments, mentions, and messages
Community presence: Bring VIA into relevant groups and forums (e.g., Facebook or LinkedIn groups, Reddit communities) where our customers and competitors are already talking
Campaigns and extended reach: Lead integrated social campaigns around major moments, and extend content beyond the feed to our website and other channels
Event amplification: Lead real-time social coverage of conferences, launches, and company events
Executive and Employee Voice
Executive presence: Own and grow our CEO’s social presence, starting with LinkedIn, and align it with VIA’s brand and PR efforts to amplify our message
Social media ambassador program: Launch and grow an internal ambassador program. Identify engaged VIAneers and give them the tools, coaching, and content to amplify the VIA story, guiding everyone from early-career employees to executives as they build their profiles and amplify VIA’s reach
VIAneer social media guidelines: Create employee guidelines for how best to represent VIA on social media including boilerplate for profiles, headshots and graphics, and social media do’s and don’ts. Host training sessions, including at All Hands, to build buy-in and engagement
What you'll accomplish in your first 90 days:
Audit every VIA social media channel and competitor, and present a recommendation on where we should double down, pivot, or show up for the first time, including a goal, audience, and voice for each priority channel
Own day-to-day scheduling and publishing across priority channels by day 30
Establish a content review and approval workflow process, inclusive of documentation on social media content guidelines and best practices
Roll out VIAneer social guidelines and toolkit (profile boilerplate, headshots, LinkedIn headers)
Pitch your vision for the ambassador program
Deliver a content plan for our CEO’s executive presence
Deliver a full social campaign plan for an upcoming team priority
Establish baseline metrics and set 3-month growth goals for priority channels
What you will bring to this role:
Required experience and sector knowledge
5+ years of dedicated social media experience in a technology company, ideally in B2B tech, security, or defense tech, including owning a social media program end to end
A demonstrated track record of growing audiences and engagement across multiple platforms, with results you can point to
Hands-on experience planning and optimizing paid social campaigns
Experience building executive and employee presence on social, such as ghostwriting for executives or ambassador and advocacy programs
Experience directing agencies, freelancers, or contractors, and leading campaigns across teams
Nice to have: Experience communicating in regulated or security-sensitive environments
Essential skills and abilities
Fluency with social scheduling, listening, and analytics tools, and the ability to turn data into clear recommendations
Sound judgment about what to share publicly, especially when it involves customers, security, or sensitive information
The ability to set standards and coach others, from early-career employees to executives
A proactive, hands-on approach, comfortable rolling up your sleeves to solve problems as they come up
Strong communication skills and a clear point of view, with the ability to influence stakeholders and senior leaders as well as external partners
What does it take to be a successful VIAneer? Let’s break it down, our VIAneers are:
Self-motivated and passionate about leaving everything they touch better than how they found it
Firm believers that people should love what they do and are eager to build a culture that enables them to do their best work
Creative problem solvers who respectfully challenge the status quo in the pursuit of excellence
People who lead discussions with curiosity and value diverse perspectives
Eager to explore new ideas, understand the power of feedback, and constantly seek opportunities to grow and develop their skills
Strong team players who thrive in collaborative environments and celebrate the success of others
Benefits
What can VIA do for you?
VIA offers competitive benefits, flexible work options, and individualized mentoring and growth opportunities. Here are just a few of our VIAneers’ favorite perks:
Compensation:
This role offers a salary range of $100,000 - $130,000 USD per year
401K plan with up to 5% employer contribution
Health: A fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family
Family Support: Up to 24 weeks paid parental leave, a 4-week paid ramp-back program, and a $10K family forming benefit (covering fertility treatments, adoption, and surrogacy)
Time off: Flexible Vacation Policy with no set annual limit or accrual period, Summer Fridays, and an extended holiday period in December
Remote work: Ability to enjoy the best of both worlds with flexibility to work from home as needed, as well as access to three well-located offices, designed for collaboration and stocked with everything you could need
Opportunities to work remotely from eligible locations for up to 2 months per year
Growth: Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program
A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA
Transit: Benefits to support commuting costs
Connection: In-person events to foster team bonding and collaboration across different teams
Read more about our benefits and perks here .
Our commitment to Diversity and Inclusion:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.