Job description

The Role The Director, Partner Marketing is the function leader for partner marketing at Blend, responsible for shaping, scaling, and operationalizing partner marketing strategy across hyperscalers, data platforms, and emerging AI alliances. Reporting to the Head of Global Marketing, this role is the connective tissue between Blend, our ecosystem partners, and the broader go-to-market organization. This leader defines joint value propositions, co-marketing strategy, and MDF investment logic. This role is accountable for partner marketing programs that track Blend's growth priorities, run consistently across regions, and generate measurable pipeline and influence against a defined set of target accounts. The partner portfolio spans hyperscalers, data platforms, and emerging AI providers at different stages of maturity, which means the work runs from scaling motions that already produce to building ones where no playbook exists yet. Responsibilities Strategy and Leadership • Define and lead partner marketing strategy across hyperscalers, data platforms, and emerging AI alliances, embedding AI and a data-driven approach into how it runs. • Translate company growth objectives into partner priorities, investment logic, and focus areas. • Build the partner-side and internal relationships programs depend on, across alliances, sales, delivery, and marketing. Joint Value Propositions and Messaging • Develop and govern joint value propositions for priority partners: what Blend and the partner do together, for whom, and why that combination beats the alternatives. • Embed partner propositions in Blend's global campaigns, capability narratives, and field enablement rather than separate partner collateral. • Translate technical capability into propositions a partner's field organization can repeat accurately. Co-Marketing, Campaigns, and Events • Own the annual co-marketing plan for each priority partner, built with their marketing counterparts and tied to named target accounts. • Run integrated campaigns and build toolkits regional teams can activate locally without rebuilding from scratch, including co-branded assets, enablement materials, and partner seller enablement. • Lead marketing for partner flagship events and higher-intent formats such as executive dinners, workshops, and account sessions, each pointed at named accounts with a defined follow-through path. MDF, Alignment, and Measurement • Own MDF management across the portfolio: how much we pursue, allocation, governance, and ROI measurement, including which programs to scale and which to stop. • Serve as Blend's primary marketing relationship with partners' marketing and field organizations to coordinate strategy and execution operations for programs. • Lead reporting on partner-sourced and partner-influenced pipeline, MDF ROI, and campaign performance, building plans partners want to fund and reporting results well enough to earn the next cycle. We care more about demonstrated range than years on a resume. The strongest candidates will be able to point to specifics. Technical Skills • Experience in B2B marketing with a substantial portion of it leading partner or alliance marketing programs, preferably within a professional services or consulting • Demonstrated success running co-marketing programs with a hyperscaler, data platform, or major ISV, with results described in pipeline terms rather than activity. • Working knowledge of how partner ecosystems function commercially, including co-sell motions, marketplace, competency and designation programs, and the distinction between partner-sourced and partner-influenced pipeline • MDF/PMF experience. You have built a plan a partner agreed to fund, spent it well, and reported on it in a way that earned the next round • Proven ability to build a partner motion without an existing playbook, and to scale one that already works • Strong writing and messaging capability. Joint value propositions fail when they are generic, and you can tell the difference • Experience activating global programs through regional teams with their own priorities and market realities • Strong analytical, planning, and program management capability Professional Skills • Relationship judgment with partner counterparts, including knowing when to ask, when to give, and when to escalate • Comfortable being hands-on. This is a function leader role at director level, which means building and executing rather than delegating • Results-driven and pragmatic, able to operate where the structure does not exist yet • Able to influence senior stakeholders across marketing, sales, alliances, and delivery without positional authority • Simplifies complexity and drives clarity, particularly when translating technical capability into commercial language What Would Set You Apart • Time spent inside a hyperscaler, ISV, or AI model provider or partner marketing function at a professional services firm • Direct experience with the Snowflake or AWS partner programs, including tiering, marketplace listings, and private offers • Experience marketing for a services business, where the offering is expertise and delivery rather than a product • Familiarity with the enterprise data and AI landscape, enough to hold a credible conversation about what our partners' platforms do • Experience across LATAM or EMEA, or working across languages and regional buying cultures • Practical, hands-on use of AI in your own marketing work rather than a theoretical interest in it The starting pay range for this role is $160,000 - $180,000. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

Requirements

Must-haves

Strategy and Leadership
Define and lead partner marketing strategy across hyperscalers, data platforms, and emerging AI alliances, embedding AI and a data-driven approach into how it runs.
Translate company growth objectives into partner priorities, investment logic, and focus areas.
Build the partner-side and internal relationships programs depend on, across alliances, sales, delivery, and marketing.
Joint Value Propositions and Messaging
Develop and govern joint value propositions for priority partners: what Blend and the partner do together, for whom, and why that combination beats the alternatives.
Embed partner propositions in Blend's global campaigns, capability narratives, and field enablement rather than separate partner collateral.
Translate technical capability into propositions a partner's field organization can repeat accurately.
Co-Marketing, Campaigns, and Events
Own the annual co-marketing plan for each priority partner, built with their marketing counterparts and tied to named target accounts.
Run integrated campaigns and build toolkits regional teams can activate locally without rebuilding from scratch, including co-branded assets, enablement materials, and partner seller enablement.
Lead marketing for partner flagship events and higher-intent formats such as executive dinners, workshops, and account sessions, each pointed at named accounts with a defined follow-through path.
MDF, Alignment, and Measurement
Own MDF management across the portfolio: how much we pursue, allocation, governance, and ROI measurement, including which programs to scale and which to stop.
Serve as Blend's primary marketing relationship with partners' marketing and field organizations to coordinate strategy and execution operations for programs.
Lead reporting on partner-sourced and partner-influenced pipeline, MDF ROI, and campaign performance, building plans partners want to fund and reporting results well enough to earn the next cycle.
We care more about demonstrated range than years on a resume. The strongest candidates will be able to point to specifics.
Technical Skills
Experience in B2B marketing with a substantial portion of it leading partner or alliance marketing programs, preferably within a professional services or consulting
Demonstrated success running co-marketing programs with a hyperscaler, data platform, or major ISV, with results described in pipeline terms rather than activity.
Working knowledge of how partner ecosystems function commercially, including co-sell motions, marketplace, competency and designation programs, and the distinction between partner-sourced and partner-influenced pipeline
MDF/PMF experience. You have built a plan a partner agreed to fund, spent it well, and reported on it in a way that earned the next round
Proven ability to build a partner motion without an existing playbook, and to scale one that already works
Strong writing and messaging capability. Joint value propositions fail when they are generic, and you can tell the difference

Nice-to-haves

None flagged.

Application prep

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Keywords to mirror

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Benefits

Benefits detected in the listing.

Dental

Vision

401k

Pto