Job description

At 1-800-FLOWERS.COM, Inc. , we're passionate about helping people connect, celebrate, and express themselves through our family of iconic brands. As we continue to grow, we're investing in data, technology, artificial intelligence (AI), and performance marketing to create exceptional customer experiences and drive meaningful business results. We're seeking an experienced and results-driven Paid Media Manager, Search Engine Marketing (SEM) to join our growing performance marketing team. In this role, you'll play a critical part in developing, managing, and optimizing paid search campaigns across multiple brands. You'll combine strategic thinking with hands-on campaign management to drive customer acquisition, maximize return on advertising spend, and identify new opportunities for growth. Reporting to the Senior Director of Search Engine Marketing, you'll collaborate with cross-functional teams across Marketing, Analytics, Technology, Product, and Finance to help shape our paid search strategy. If you're passionate about digital marketing, thrive in a data-driven environment, and enjoy turning insights into measurable results, we'd love to hear from you! What You'll Do • Paid Search Strategy & Execution: Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Dynamic Search Ads, and remarketing. • Campaign Performance & Optimization: Monitor campaign performance and implement strategies to improve return on ad spend (ROAS), conversions, customer acquisition, and overall marketing efficiency. • Budget Management: Oversee paid search budgets, develop performance forecasts, and strategically allocate advertising investments to maximize revenue and growth. • Bidding & Audience Strategies: Develop and refine manual and automated bidding strategies, audience targeting, and campaign segmentation to improve performance. • Data Analysis & Reporting: Analyze key performance indicators, including ROAS, ROI, CPA, CTR, conversion rates, revenue, and impression share, to identify trends and actionable insights. • Testing & Innovation: Develop and execute testing strategies across ad copy, bidding approaches, audiences, landing pages, and emerging advertising capabilities. • Cross-Functional Collaboration: Partner with Analytics, Data Science, Product, Development, and Technology teams to enhance conversion tracking, attribution, audience integration, and campaign effectiveness. • Automation & AI: Leverage automation, AI-powered tools, and advanced campaign management technologies to streamline processes and improve performance. • Strategic Recommendations: Communicate campaign results, performance insights, and growth opportunities to leadership and key stakeholders. What We're Looking For • 4+ years of hands-on experience in Paid Search, Search Engine Marketing (SEM), or performance marketing. • Experience managing paid search campaigns within retail, e-commerce, direct-to-consumer (DTC), marketplace, or similarly performance-driven environments. • Strong proficiency in Google Ads, including Search, Shopping, Performance Max, Smart Bidding, and audience targeting. • Experience with Microsoft Advertising and managing campaigns across multiple brands, product categories, or business units. • Demonstrated success managing substantial advertising budgets while driving revenue growth and improving campaign efficiency. • Experience developing and optimizing both manual and automated bidding strategies. • Strong analytical skills with the ability to interpret complex performance data and translate findings into actionable recommendations. • Advanced proficiency in Microsoft Excel or Google Sheets. • Strong communication, organizational, and problem-solving skills. • Ability to balance strategic planning with hands-on campaign execution in a fast-paced environment. • A proactive, detail-oriented mindset with a passion for continuous improvement, testing, and innovation. Preferred Qualifications • Google Ads, Microsoft Advertising, or Search Ads 360 certifications. • Experience with Google Analytics, Adobe Analytics, Sigma, SQL, or other marketing analytics platforms. • Knowledge of Google Merchant Center and product feed optimization. • Experience with Feedonomics, Apple Search Ads, affiliate marketing, or emerging digital advertising platforms. • Familiarity with AI-powered marketing tools, automation, and advanced measurement solutions. Why Join 1-800-FLOWERS.COM, Inc.? At 1-800-FLOWERS.COM, Inc., you'll have the opportunity to make a meaningful impact on how customers discover and engage with our family of brands. This is more than an opportunity to manage campaigns. You'll help influence digital marketing strategy, explore emerging technologies, and contribute directly to business growth. What We Offer: • Opportunities to work on high-visibility initiatives with measurable business impact. • Exposure to multiple established consumer brands and diverse marketing strategies. • A collaborative environment that encourages innovation, creativity, and professional growth. • Opportunities to work with advanced analytics, AI, automation, and emerging digital marketing technologies. • Competitive compensation and comprehensive benefits. • Health and wellness programs. • Retirement savings benefits. • Paid time off. • Employee discounts. • Professional development opportunities. Ready to Make an Impact? If you're a strategic thinker who loves digging into data, optimizing paid media campaigns, and discovering new ways to drive growth, we encourage you to apply! Join 1-800-FLOWERS.COM, Inc. and help us continue transforming the way customers connect and celebrate life's meaningful moments. The expected salary range for this position is $105,000 to $115,000 annually . Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law. To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service. Benefits may include*: • Medical, dental, vision, life, and disability insurance for the associate and eligible dependents • Flexible Spending Account (FSA) • Health Savings Account (HSA) • 401(k) retirement savings program • Mental health resources and Employee Assistance Program (EAP) • Paid vacation time (accrued based on hours worked and tenure) • Paid company holidays • Employee discount across our family of brands • Potential eligibility for annual merit-based compensation increases, where applicable *Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.

Requirements

Must-haves

We're seeking an experienced and results-driven Paid Media Manager, Search Engine Marketing (SEM) to join our growing performance marketing team.
Reporting to the Senior Director of Search Engine Marketing, you'll collaborate with cross-functional teams across Marketing, Analytics, Technology, Product, and Finance to help shape our paid search strategy.
If you're passionate about digital marketing, thrive in a data-driven environment, and enjoy turning insights into measurable results, we'd love to hear from you!
Paid Search Strategy & Execution: Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Dynamic Search Ads, and remarketing.
Campaign Performance & Optimization: Monitor campaign performance and implement strategies to improve return on ad spend (ROAS), conversions, customer acquisition, and overall marketing efficiency.
Budget Management: Oversee paid search budgets, develop performance forecasts, and strategically allocate advertising investments to maximize revenue and growth.
Bidding & Audience Strategies: Develop and refine manual and automated bidding strategies, audience targeting, and campaign segmentation to improve performance.
Data Analysis & Reporting: Analyze key performance indicators, including ROAS, ROI, CPA, CTR, conversion rates, revenue, and impression share, to identify trends and actionable insights.
Testing & Innovation: Develop and execute testing strategies across ad copy, bidding approaches, audiences, landing pages, and emerging advertising capabilities.
Cross-Functional Collaboration: Partner with Analytics, Data Science, Product, Development, and Technology teams to enhance conversion tracking, attribution, audience integration, and campaign effectiveness.
Automation & AI: Leverage automation, AI-powered tools, and advanced campaign management technologies to streamline processes and improve performance.
Strategic Recommendations: Communicate campaign results, performance insights, and growth opportunities to leadership and key stakeholders.
4+ years of hands-on experience in Paid Search, Search Engine Marketing (SEM), or performance marketing.
Experience managing paid search campaigns within retail, e-commerce, direct-to-consumer (DTC), marketplace, or similarly performance-driven environments.
Strong proficiency in Google Ads, including Search, Shopping, Performance Max, Smart Bidding, and audience targeting.
Experience with Microsoft Advertising and managing campaigns across multiple brands, product categories, or business units.

Nice-to-haves

Google Ads, Microsoft Advertising, or Search Ads 360 certifications.
Experience with Google Analytics, Adobe Analytics, Sigma, SQL, or other marketing analytics platforms.
Knowledge of Google Merchant Center and product feed optimization.
Experience with Feedonomics, Apple Search Ads, affiliate marketing, or emerging digital advertising platforms.
Familiarity with AI-powered marketing tools, automation, and advanced measurement solutions.
Why Join 1-800-FLOWERS.COM, Inc.?
At 1-800-FLOWERS.COM, Inc., you'll have the opportunity to make a meaningful impact on how customers discover and engage with our family of brands.
This is more than an opportunity to manage campaigns. You'll help influence digital marketing strategy, explore emerging technologies, and contribute directly to business growth.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aisql

Platform: adp-recruiting
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off

Wellness

Professional Development