Regional Marketing Manager

• Create regional Coatings marketing strategy, plans, priorities, and budgets in line with global segment objectives.
• Gather and report local market, customer, competitor, application, and trend intelligence; provide a clear regional voice of the customer.
• Contribute to the international Coatings team and adapt global campaigns, blueprints, tools, and intelligence to regional needs.
• Participate in cross-functional Topic Teams such as Branding & Design, Digital & Content, Market Intelligence, Sustainability, Events & Fairs, and Customer & End-User Marketing.
• Manage or coordinate regional website content, social media, PR, newsletters, brochures, presentations, case studies, samples, and sales-enablement materials.
• Support trade fairs, webinars, customer events, and workshops together with Sales and technical colleagues, including follow-up and performance measurement.
• Connect direct chemical customers with relevant end users, including OEMs, brand owners, designers, formulators, and processors, to strengthen pull marketing.
• Provide structured feedback to Global Marketing and regional segment leads; share best practices and ensure consistent brand, sustainability, and claim governance.
• Bachelor's degree in business, Marketing, Chemistry, Coatings Technology, or a related field (relevant experience may be considered in lieu of education).
• 5+ years of marketing, sales, product marketing, business development, and/or business analytics experience, preferably in a B2B chemicals, pigments, or coatings environment.
• Strong knowledge of the Coatings and pigments market, including applications, customer value chains, trends, and competitive landscape.
• Strong analytical, strategic, and project-management skills with the ability to turn market information into clear priorities and actions.
• Excellent communication and presentation skills and the ability to collaborate effectively across an international matrix organization.
• Experience developing and executing marketing plans, campaigns, customer events, tradeshows, sales-enablement activities, and market research.
• Experience with budgets, forecasting, business analytics, KPI reporting, and stakeholder management.
• Close collaboration with marketing, technical, commercial, supply chain, product management, R&D, regulatory, and communications colleagues.
• Prolonged periods of computer-based work and the ability to maintain focus across multiple priorities.
• Ability to interact with others consistently and daily across functions, regions, and time zones.
• Ability to work outside standard business hours to support international Coatings projects and global team meetings.
• Ability to travel approximately 35%, domestically and internationally to support, customers, attend tradeshows and workshops, and participate in team activities.

None flagged.