Agency:
Critical Mass
Job Function:
Strategy and Planning
Job Subfunction:
Account Planning and Brand Planning
Job Description:
Critical Mass is looking for an exceptional VP, Strategy to lead strategic initiatives across a performance marketing, brand building, and customer experience domains.
In this role, you ll operate at a high level across both performance marketing disciplines driving strategic excellence. This is an opportunity to work with industry leading brands, engage directly with clients, think strategically across channels, and build strong collaborative relationships.
Please note - this is a Hybrid role based out of our Chicago office that will require travel.
What you ll do:
Develop and articulate compelling strategic recommendations grounded in data and insights, ensuring these recommendations and address client business objectives across paid media, brand positioning, and customer engagement
Parter with Account leaders to present a unified serving as a trusted strategic advisor to senior clients.
Confidently and thoughtfully engage in robust discussions to present and defend strategic rationale
Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across all disciplines
What you ve got:
Proven senior (Director/Group Director/VP) strategic experience within digital advertising or marketing agency setting, or customer experience consultancy
Proven success managing complex, high-stakes client relationships with senior stakeholders
Strong experience with performance media platforms, DSPs, and data-driven marketing strategy
Deep capability in both performance marketing strategy and brand strategy; ability to balance short-term performance needs with long-term brand equity
Strong ability to articulate strategy clearly, defend recommendations with compelling rationale, and guide clients toward optimal solutions
Experience working effectively with media, creative, and account teams in an IAT environment and the ability to align disciplines around shared strategic objectives
Comfort operating across different client types, business models, and strategic challenges
Ability to synthesize complex information and develop clear, actionable strategic recommendations
Comfort moving between big-picture strategy and tactical execution
Problem-solving mindset and intellectual rigor
Nice To Have
Experience with life sciences/AdTech/Agriculture or other heavily regulated categories and/or performance marketing accounts
Background with large multinational brands
B2B Customer Journey/Customer Lifecycle Management
Media planning or buying experience
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Salary Range: $200,000 - $225,000 USD
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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For US Job Seekers:
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Requirements
Must-haves
Critical Mass
Strategy and Planning
Account Planning and Brand Planning
Critical Mass is looking for an exceptional VP, Strategy to lead strategic initiatives across a performance marketing, brand building, and customer experience domains.
Please note - this is a Hybrid role based out of our Chicago office that will require travel.
Parter with Account leaders to present a unified serving as a trusted strategic advisor to senior clients.
Confidently and thoughtfully engage in robust discussions to present and defend strategic rationale
Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across all disciplines
Proven senior (Director/Group Director/VP) strategic experience within digital advertising or marketing agency setting, or customer experience consultancy
Proven success managing complex, high-stakes client relationships with senior stakeholders
Strong experience with performance media platforms, DSPs, and data-driven marketing strategy
Deep capability in both performance marketing strategy and brand strategy; ability to balance short-term performance needs with long-term brand equity
Strong ability to articulate strategy clearly, defend recommendations with compelling rationale, and guide clients toward optimal solutions
Experience working effectively with media, creative, and account teams in an IAT environment and the ability to align disciplines around shared strategic objectives
Comfort operating across different client types, business models, and strategic challenges
Ability to synthesize complex information and develop clear, actionable strategic recommendations
Comfort moving between big-picture strategy and tactical execution
Problem-solving mindset and intellectual rigor
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Nice-to-haves
Experience with life sciences/AdTech/Agriculture or other heavily regulated categories and/or performance marketing accounts