Job description

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance. TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR. Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles. A Brief Overview The Marketing Content Director is a senior individual contributor responsible for the definition, elevation, and governance of TriNet's content strategy and content execution across marketing channels. This role establishes consistency, quality, and innovation across TriNet communications while ensuring content effectively supports demand generation, campaigns, product marketing, web experiences, sales enablement, and customer marketing. The Director operates as a hands‑on content leader, setting direction, leading through influence, and driving execution rather than people management. This role partners horizontally across marketing and business teams to scale content impact, expand into high‑impact formats, and ensure content performance is continuously measured and optimized. What you will do • Define, govern, and evolve TriNet’s enterprise content strategy across marketing channels, ensuring consistency, quality, and effectiveness across all customer and prospect touchpoints • Own content standards, frameworks, and editorial direction, governing how content is planned, created, reviewed, and activated across marketing programs • Lead content execution in support of demand generation campaigns, product launches, web initiatives, sales enablement, and customer marketing efforts • Manage the master content calendar, ensuring alignment across campaigns, launches, seasonal initiatives, and regulatory milestones • Expand TriNet’s content footprint into high‑impact formats such as video and podcasts, piloting new approaches and scaling successful formats • Partner closely with product marketing, demand generation, brand, digital, PR, and field marketing to ensure content is integrated, on‑message, and performance‑driven • Leverage internal leaders and subject‑matter experts to develop thought leadership content, including white papers, executive perspectives, and timely legislative or compliance updates • Drive horizontal coordination and influence with other content roles and marketing partners to align priorities and avoid duplication • Monitor content performance using engagement, pipeline, and conversion metrics; apply insights to continuously improve content effectiveness • Stay current on content, storytelling, and digital engagement best practices to ensure TriNet communications remain relevant, differentiated, and impactful • Performs other duties as assigned • Complies with all policies and standards Education Qualifications • Bachelor's Degree or equivalent experience, advanced degree preferred Experience Qualifications • Typically 8+ years Content strategy, content marketing, or digital marketing roles within a B2B environment • Proven track record leading enterprise‑level content strategy and execution without direct people management Skills and Abilities • Strong strategic thinking with the ability to translate strategy into high‑quality, executable content • Deep expertise in content planning, editorial governance, and multi‑channel content activation • Ability to influence and align cross‑functional partners without direct authority • Excellent written and verbal communication skills and strong editorial judgment • Data‑informed mindset, with experience monitoring content performance and adjusting approach based on results • Intellectual curiosity, creativity, and adaptability in a fast‑paced, evolving business environment Travel Requirements Approximately 20% domestic travel required. Work Environment • Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions. The preferred location for this role is Atlanta, GA, and the salary range for this location is $125,000.00 to $250,000.00. All qualified external applicants will be considered for an in-office role, based in Atlanta. All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered for remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience. A candidate’s compensation may also include bonuses consistent with TriNet’s corporate bonus plan. Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program. Please click the following link for detailed information about our benefits offerings: trinet.com Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity. TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact recruiting@trinet.com to request such an accommodation.

Requirements

Must-haves

A Brief Overview
Define, govern, and evolve TriNet’s enterprise content strategy across marketing channels, ensuring consistency, quality, and effectiveness across all customer and prospect touchpoints
Own content standards, frameworks, and editorial direction, governing how content is planned, created, reviewed, and activated across marketing programs
Lead content execution in support of demand generation campaigns, product launches, web initiatives, sales enablement, and customer marketing efforts
Manage the master content calendar, ensuring alignment across campaigns, launches, seasonal initiatives, and regulatory milestones
Expand TriNet’s content footprint into high‑impact formats such as video and podcasts, piloting new approaches and scaling successful formats
Partner closely with product marketing, demand generation, brand, digital, PR, and field marketing to ensure content is integrated, on‑message, and performance‑driven
Leverage internal leaders and subject‑matter experts to develop thought leadership content, including white papers, executive perspectives, and timely legislative or compliance updates
Drive horizontal coordination and influence with other content roles and marketing partners to align priorities and avoid duplication
Monitor content performance using engagement, pipeline, and conversion metrics; apply insights to continuously improve content effectiveness
Stay current on content, storytelling, and digital engagement best practices to ensure TriNet communications remain relevant, differentiated, and impactful
Performs other duties as assigned
Complies with all policies and standards
Education Qualifications
Experience Qualifications
Typically 8+ years Content strategy, content marketing, or digital marketing roles within a B2B environment
Proven track record leading enterprise‑level content strategy and execution without direct people management
Skills and Abilities
Strong strategic thinking with the ability to translate strategy into high‑quality, executable content
Deep expertise in content planning, editorial governance, and multi‑channel content activation
Ability to influence and align cross‑functional partners without direct authority
Excellent written and verbal communication skills and strong editorial judgment

Nice-to-haves

Bachelor's Degree or equivalent experience, advanced degree preferred
A candidate’s compensation may also include bonuses consistent with TriNet’s corporate bonus plan.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: eightfold
Effort: medium

Benefits

Benefits detected in the listing.

Health Insurance

Dental

Vision

401(K)

Pto