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Summary
The VP of Marketing is responsible for providing strategic leadership and direction for the organization’s marketing initiatives, brand development, and customer engagement efforts. This position oversees multiple departments, including Creative, Call Center, and Social Media, ensuring alignment with overall business objectives and organizational growth strategies. The VP of Marketing will work closely with executive leadership to develop and execute strategies that strengthen brand awareness, enhance customer experience, drive business growth, and support the company’s long-term success.
Essential Duties and Responsibilities
• Develop, implement, and oversee comprehensive marketing strategies that align with company goals and objectives.
• Provide leadership, direction, and oversight to the Creative, Call Center, and Social Media departments.
• Establish departmental goals, performance expectations, and key performance indicators to evaluate effectiveness and drive continuous improvement.
• Oversee brand positioning, marketing campaigns, advertising initiatives, and customer engagement strategies.
• Collaborate with executive leadership and cross-functional departments to identify growth opportunities and support business initiatives.
• Monitor marketing performance, industry trends, and market conditions to identify opportunities for improvement and innovation.
• Oversee departmental budgets, resource allocation, and strategic investments to maximize operational efficiency and return on investment.
• Ensure consistency in brand messaging, customer communications, and overall customer experience across applicable channels.
• Develop and mentor departmental leadership, promoting accountability, collaboration, and professional development.
• Evaluate existing processes, systems, and strategies to identify opportunities for increased efficiency and effectiveness.
• Provide regular updates, performance reports, and strategic recommendations for executive leadership.
• Performs other related duties as assigned.
Education and/or Experience
• ~10 years of experience in a senior marketing leadership role
• BS/BA in business administration, marketing, communications, or relevant field preferred; MBA will be a plus.
• Significant experience in marketing leadership, business development, or related management functions.
• Demonstrated experience leading multiple departments or cross-functional teams.
• Strong understanding of marketing strategy, brand management, customer engagement, and business operations.
• Proven ability to develop and execute strategic initiatives that support organizational growth.
• Excellent leadership, communication, decision-making, and problem-solving skills.
• Ability to manage competing priorities and operate effectively in a fast-paced, evolving business environment.
• Experience in home improvement, home services, or related industries preferred.
Core Competencies
• Strategic Planning and Execution
• Executive Leadership and Team Development
• Marketing and Brand Management
• Business Growth and Performance Management
• Cross-Functional Collaboration
• Financial and Operational Oversight
• Customer Experience and Engagement
• Organizational Development and Continuous Improvement
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties and responsibilities of this position, the employee will be sitting at a desk 90% of the time. Specific vision requirements for this position include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee works in an office environment. The noise level in the work environment is consistent with normal office noise levels.
Bath Concepts Industries, LLC. is an Equal Opportunity Employer