Job description

Job Description Job Description: The Senior Marketing Specialist is pivotal in driving the execution and continuous improvement of Mayo Clinic’s demand generation media efforts across all channels. The ideal candidate will bring strategic thinking and deep expertise in integrated media strategy, performance marketing, and cross-functional collaboration to deliver measurable business outcomes at scale. They will drive the strategy, planning, deployment, and optimization of integrated media journeys that generate qualified demand and support long-term brand growth. The role will have expertise in paid social media, search engine marketing, online video, native digital display and other relevant tactics. The Marketing Specialist must have strong analytical capabilities, including the ability to interpret campaign data, extract insights, and apply optimizations that improve performance and efficiency. The role will be a part of a cross-functional team but will also manage external agencies. The role will also be responsible for managing and reporting out a budget. The Senior Marketing Specialist will provide strategic marketing consultation and guidance to various clients. The Specialist will partner with the Marketing Manager and/or Director to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives. The Specialist will be involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship. The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling. Additional Responsibilities: Demonstrates project management skills and the ability to manage projects through the entire project life cycle. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Understands and acts independently to drive functional strategies forward to advance Mayo Clinic’s mission, strategic plan and business goals. Builds credibility with peers and internal stakeholders. Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change. Job Qualifications: A bachelor’s degree with strong academic performance in a related field, which may include liberal arts, business, marketing, healthcare, or similar field. Candidate should have at least 5 years experience in media planning and strategy. The ideal candidates should have hands-on familiarity with paid search, social media and digital display planning, strategy, and execution. A deep understanding of marketing analytics, reporting, tools, and platforms is essential. Proven track record of managing large-scale media campaigns and budgets. Experience with Instapage, WordPress, or other landing page design tools is a plus. Please clearly outline these experiences in your resume. Additional Qualifications: Broad based knowledge of marketing strategies. Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills. Proven execution ability, including digital marketing experience preferred. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced and changing environment. Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. May require experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels. Has a positive influence on others. Position requires occasional travel and the flexibility to work weekends and evenings as necessary Salary Range: $1,923.07 to $2,500 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. #LI-KK1 #LI-HYBRID #HMI Base Pay The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Requirements

Must-haves

Demonstrates project management skills and the ability to manage projects through the entire project life cycle.
Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts.
Understands and acts independently to drive functional strategies forward to advance Mayo Clinic’s mission, strategic plan and business goals.
Builds credibility with peers and internal stakeholders.
Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.
Broad based knowledge of marketing strategies.
Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills.
Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
Must be comfortable in a fast-paced and changing environment.
Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.
Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.
Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
May require experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels.
Has a positive influence on others.
Position requires occasional travel and the flexibility to work weekends and evenings as necessary

Nice-to-haves

Proven execution ability, including digital marketing experience preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: workday
Effort: long