Job description

At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. We’re looking for a Product Manager II to join the Growth Product team and own key areas of monetization across the WHOOP business. As WHOOP expands its membership offerings and product portfolio, this role will help define how we create and capture value across products and membership experiences — driving sustainable growth while delivering compelling experiences for members. This is a highly analytical role at the intersection of product, growth, and business strategy. You’ll identify and size monetization opportunities, develop hypotheses about customer behavior and willingness to pay, build analytical business cases to inform roadmap prioritization, and translate those insights into product experiences and experiments. You’ll partner closely with Engineering, Design, Analytics, Finance, Marketing, and other Product teams to connect product decisions to measurable business outcomes. The ideal candidate will have experience with mobile app development and consumer subscription businesses with multiple product lines, combining strong quantitative skills with customer empathy and product intuition to help evolve the WHOOP business model. RESPONSIBILITIES: - Own the strategy and roadmap for key monetization experiences, with potential areas including pricing, promotions, upsells, membership plans, product bundles, and new business model opportunities. - Develop and prioritize the monetization roadmap using rigorous analytical business cases, balancing the size of the opportunity, customer impact, business value, level of effort, and strategic importance to determine where the team should invest. - Own and deeply understand monetization KPIs, using quantitative analysis of customer behavior, funnel performance, unit economics, and financial outcomes to uncover opportunities and make roadmap decisions that contribute to company growth goals. - Lead end-to-end product discovery, delivery, and iteration — partnering deeply with Engineering, Design, Analytics, Finance, and Marketing to turn ambiguous monetization opportunities into scalable, high-impact customer experiences. - Design and run a rigorous experimentation program: form explicit hypotheses, structure A/B tests, evaluate trade-offs across conversion, revenue, retention, and customer value, and translate learnings into a compounding roadmap of wins. - Develop a deep quantitative understanding of customer behavior across the member lifecycle, using data and customer insights to identify patterns, segment opportunities, understand willingness to pay, size potential impact, and build compelling business cases for investment across multiple products and offerings. QUALIFICATIONS: - 3–5+ years of product management, growth, or related experience with a demonstrated track record of shipping consumer products or experiences that produced measurable business impact. - Strong experience developing and prioritizing product roadmaps, with demonstrated ability to build analytical business cases, quantify opportunities, evaluate competing investments, and translate insights into clear product priorities. - Exceptional quantitative and analytical skills with the ability to independently structure complex analyses, develop a deep understanding of customer behavior, identify meaningful patterns in customer and business data, and translate those insights into product strategy and decisions. - Experience working with consumer subscription businesses with multiple product lines, offerings, or revenue streams, ideally including direct experience developing mobile app products. - Strong understanding of growth and monetization mechanics, with experience in areas such as pricing, promotions, upsells, subscription economics, experimentation, or business model development. - Strong product intuition and customer empathy paired with a rigorous, data-informed mindset; able to form explicit hypotheses, validate assumptions, and connect product decisions to outcomes such as conversion, revenue, retention, lifetime value, and unit economics. - Excellent written and verbal communication skills with the ability to drive alignment across technical and non-technical partners, articulate trade-offs clearly, and operate effectively in ambiguous, fast-moving problem spaces. - Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions. This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify e-verify.gov to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $125,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements. Learn more about WHOOP whoop.com.

Requirements

Must-haves

At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
Own the strategy and roadmap for key monetization experiences, with potential areas including pricing, promotions, upsells, membership plans, product bundles, and new business model opportunities.
3–5+ years of product management, growth, or related experience with a demonstrated track record of shipping consumer products or experiences that produced measurable business impact.
Experience working with consumer subscription businesses with multiple product lines, offerings, or revenue streams, ideally including direct experience developing mobile app products.
Strong understanding of growth and monetization mechanics, with experience in areas such as pricing, promotions, upsells, subscription economics, experimentation, or business model development.
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: ashby
Effort: quick