Job description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval. We are seeking qualified candidates for the role of Sr. Lifecycle Marketing Manager as part of our LinkedIn Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of LinkedIn Ads. In this role, you’ll define and implement strategies to grow and retain existing LinkedIn Ads customers via targeted Marketing campaigns through multiple Marketing channels. Responsibilities: • Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels • Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale • Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes • Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels. • Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives • Communicate program strategy and ongoing performance to Marketing and Sales stakeholders Basic Qualifications: • 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles • 7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads • 3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics • BA/BS Degree or equivalent experience Preferred Qualifications: • Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies • Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads • Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation • Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization • Passion for customer education and retention, with a creative mindset for delivering value at scale • Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention • Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales • High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams Suggested Skills: • Communication • Business Acumen • Cross Functional Collaboration • Campaign Design & Operations • Influence for Impact LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit careers.linkedin.com . Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation. Fill out an Accommodation request here: app.smartsheet.com Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: • Documents in alternate formats or read aloud to you • Having interviews in an accessible location • Being accompanied by a service dog • Having a sign language interpreter present for the interview A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information. San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: lnkd.in. Global Data Privacy Notice and Compliance Posters for Job Candidates Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: linkedin.com.

Requirements

Must-haves

Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels
Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale
Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes
Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives
Communicate program strategy and ongoing performance to Marketing and Sales stakeholders
7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles
7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads
3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics
BA/BS Degree or equivalent experience
Communication
Business Acumen
Cross Functional Collaboration
Campaign Design & Operations
Influence for Impact
LinkedIn is committed to fair and equitable compensation practices.

Nice-to-haves

Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies
Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads
Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation
Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization
Passion for customer education and retention, with a creative mindset for delivering value at scale
Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention
Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales
High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams

Application prep

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Benefits detected in the listing.

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