Job description

Outset invented a better way to do research: AI-powered user interviews. Global brands like Hubspot, Microsoft, Uber and Nestle use Outset to achieve deeper, qualitative insights about their users at unprecedented speed and scale. The research industry is massive (>$140B and growing) and ripe for disruption. Incumbents are outdated, slow, and burdened by high-cost services. That's our opportunity. Outset is backed by top Silicon Valley investors and raised a $30M Series B in December 2025—less than six months after our Series A—led by Radical Ventures with participation from M12 (Microsoft’s venture arm), 8VC, Y Combinator, and Adverb Ventures. The raise follows a breakout year, with our business growing 8x as enterprise customers across industries adopt our category, AI‑moderated research, as the new standard for understanding people. We’re a tight-knit team serving some of the world’s largest enterprises. We’re looking for a Product Marketing Manager (PMM) to own go-to-market strategy, positioning, and product storytelling. You’ll partner closely with Product, Sales, and Customer Success to translate product value into compelling messaging, launch new features, and drive market adoption. This role is ideal for someone who thrives in a hyper-fast paced environment, can both plan strategy and execute, and is exceptional at cross-functional collaboration and creative storytelling. Responsibilities - Drive awareness and adoption of our product through compelling narratives and expert storytelling - Develop and execute go-to-market (GTM) plans for new product launches and feature enhancements. - Own product messaging, positioning, and competitive differentiation across channels. - Conduct market research and customer insights work to uncover needs, trends, and growth opportunities. - Create enablement materials (decks, one-pagers, playbooks) to arm Sales and Customer Success with clear, effective messaging to drive pipeline and customer adoption. - Partner closely with content to ensure our product marketing and content marketing strategies are aligned–and create content where needed. - Partner closely with growth to create content and messaging for email drip campaigns throughout the customer lifecycle. - Ensure customers are a key part of all of our content, and create customer-specific content to support sales. - Deeply understand the competitive landscape and rigorously train the team on our differentiators + how to competitively sell / inform product decisions to differentiate further - Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc. Qualifications - 4–7 years of experience in product marketing, ideally in B2B SaaS or technology environments. - Proven success managing full-cycle product launches or go-to-market initiatives. - Strong understanding of buyer journeys, market segmentation, and competitive analysis. - Excellent storytelling, writing, and presentation skills. - Highly collaborative and comfortable working with cross-functional teams. - Comfort with and/or ability to quickly learn these tools for competitive intelligence, content creation/video, sales enablement, design, etc. - Experience at a fast-paced start-up Nice to have: - Experience at companies selling to researchers, designers, or product managers - Founding PMM experience

Requirements

Must-haves

Outset invented a better way to do research: AI-powered user interviews.
Global brands like Hubspot, Microsoft, Uber and Nestle use Outset to achieve deeper, qualitative insights about their users at unprecedented speed and scale.
The research industry is massive (>$140B and growing) and ripe for disruption. Incumbents are outdated, slow, and burdened by high-cost services. That's our opportunity.
The raise follows a breakout year, with our business growing 8x as enterprise customers across industries adopt our category, AI‑moderated research, as the new standard for understanding people.
We’re a tight-knit team serving some of the world’s largest enterprises.
Drive awareness and adoption of our product through compelling narratives and expert storytelling
Develop and execute go-to-market (GTM) plans for new product launches and feature enhancements.
Own product messaging, positioning, and competitive differentiation across channels.
Conduct market research and customer insights work to uncover needs, trends, and growth opportunities.
Create enablement materials (decks, one-pagers, playbooks) to arm Sales and Customer Success with clear, effective messaging to drive pipeline and customer adoption.
Partner closely with content to ensure our product marketing and content marketing strategies are aligned–and create content where needed.
Partner closely with growth to create content and messaging for email drip campaigns throughout the customer lifecycle.
Ensure customers are a key part of all of our content, and create customer-specific content to support sales.
Deeply understand the competitive landscape and rigorously train the team on our differentiators + how to competitively sell / inform product decisions to differentiate further
Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.
4–7 years of experience in product marketing, ideally in B2B SaaS or technology environments.
Proven success managing full-cycle product launches or go-to-market initiatives.
Strong understanding of buyer journeys, market segmentation, and competitive analysis.
Excellent storytelling, writing, and presentation skills.
Highly collaborative and comfortable working with cross-functional teams.
Comfort with and/or ability to quickly learn these tools for competitive intelligence, content creation/video, sales enablement, design, etc.
Experience at a fast-paced start-up

Nice-to-haves

Experience at companies selling to researchers, designers, or product managers
Founding PMM experience

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: ashby
Effort: quick