Digital Marketing Manager/SEO Manager at iCertifi

Job description

We are seeking a dynamic and experienced Digital Marketing Manager/SEO Manager to join our team. The ideal candidate will have 5-10 years of hands-on experience in digital marketing, with a strong focus on SEO, Google Campaign management, and a deep understanding of Zoho tools including Zoho Social, Zoho Campaign, and Zoho Marketing Automation. Key Responsibilities: Develop, implement, and manage comprehensive digital marketing strategies that drive traffic, engagement, and lead generation across various online channels. Optimize website content, architecture, and backlink profile to improve organic search engine rankings. Plan, execute, and monitor Google Ad campaigns (Search, Display, Shopping) to meet performance goals. Manage and execute social media strategies using Zoho Social to enhance brand presence and engagement across platforms. Design and manage email marketing campaigns via Zoho Campaigns, ensuring high deliverability and engagement rates. Automate marketing workflows and lead nurturing processes using Zoho Marketing Automation to drive conversions and customer retention. Analyze performance data, generate reports, and provide actionable insights to improve overall digital marketing effectiveness. Stay updated with the latest digital marketing trends, SEO best practices, and industry developments. Requirements Requirements: 5-10 years of experience in digital marketing, with a proven track record in SEO, Google Ads, and social media marketing. Proficient in using Zoho Social, Zoho Campaigns, and Zoho Marketing Automation. Strong analytical skills and experience with tools like Google Analytics, Google Search Console, SEMrush, or other SEO tools. Excellent communication skills, both written and verbal. Ability to work independently, manage multiple projects, and meet deadlines. Knowledge in Zoho/Google campaign marketing. Preferred Qualifications: Certification in Google Ads, SEO, or related fields. Experience in content marketing and copywriting. Familiarity with other digital marketing tools and platforms. Any graduation or equivalent qualification.

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Platform: zoho-recruit
Effort: medium