As our Director of Marketing, you’ll own and drive the company’s branding, lead generation efforts, and marketing strategy. This is a senior leadership role ideal for a self-starter with proven experience in digital marketing, content creation, and AI-driven campaign development. You will collaborate closely with the Sales team and Executive Leadership to position our company as the go-to offshore partner for mortgage professionals.
Key Responsibilities
• Define and maintain the company’s visual identity, tone, and messaging across all channels
• Ensure consistency in external communications, proposals, and public presence
• Build and manage our LinkedIn, YouTube, and other relevant platforms
• Plan, create, and post engaging content tailored for the U.S. mortgage industry audience
• Develop and execute targeted campaigns to grow brand awareness and inbound leads
• Leverage AI tools (e.g., Gamma, ChatGPT, Midjourney, Copy.ai, etc.) to scale content creation, optimize email marketing, and design visuals
• Stay ahead of trends in AI marketing automation
• Build and lead a small in-house team of designers, copywriters, and digital marketers
• Develop SOPs, processes, and playbooks to streamline the department’s output
• Work hand-in-hand with Sales to align marketing efforts with business development goals
• Support lead nurturing strategies through email sequences, white papers, and case studies
• Track marketing KPIs (lead conversion, traffic, CTRs, engagement, etc.)
• Present regular performance updates and growth strategies to the executive team
Skills, Knowledge, and Expertise
• Minimum 5 years in marketing, with at least 2 years in a leadership or strategic role
• Proven experience building or scaling a brand—ideally in BPO, mortgage, or professional services
• Demonstrated expertise in AI marketing tools like Gamma, Jasper, Canva, etc.
• Strong copywriting, visual storytelling, and campaign development skills
• Data-driven mindset with proficiency in tools like Google Analytics, HubSpot, or similar
• Exceptional English communication skills
• Must be based in the Philippines and comfortable working remotely with a U.S. time zone overlap
Benefits
• Above-market salary
• HMO on Day 1 for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• 100% Work-from-Home
• High-growth role with autonomy and leadership opportunities
• Forward-thinking company investing in AI and automation
• Dynamic team with strong industry traction and executive support
• People-first culture focused on growth, collaboration, and respect
• 1,000 PHP De Minimis
• Equipment and software provided