Sr Product Marketing Manager – Norton Americas

• Location: This is a hybrid role based in our NYC office. Employees are required to work onsite three days per week.
• Go-to-Market Leadership
• Own end-to-end GTM strategy and execution for major Norton product launches in the Americas — from positioning and messaging through channel activation, launch sequencing, and post-launch measurement.
• Lead feature naming and positioning for new Norton capabilities, ensuring every name and narrative lands with clarity, differentiation, and brand consistency.
• Develop and maintain launch playbooks that enable the broader marketing and sales organization to activate with precision and speed.
• Partner with the acquisition marketing team to ensure campaign creative, messaging, and audience targeting align with product positioning and customer insights.
• Customer & Market Insight
• Be the voice of the US customer inside the product and marketing organization — synthesizing research, behavioral data, support trends, and competitive intelligence into clear, actionable insight.
• Maintain a real-time pulse on competitor positioning, market dynamics, and emerging consumer behaviors; translate findings into recommendations that shape product and marketing strategy.
• Partner with research and analytics to build deep segmentation understanding, ensuring Norton’s messaging resonates with the right audiences at the right moments.
• Partner Sales Enablement
• Serve as the primary product marketing point of contact for US partner and channel sales teams — translating product capabilities into sales-ready materials, narratives, and tools.
• Ensure partner-facing messaging is accurate, compelling, and current — including pitch decks, battlecards, objection handling guides, and launch briefings.
• Build strong cross-functional relationships with partner sales leadership to understand their priorities and feed those insights back into product and marketing strategy.
• Regional Coordination & Internal Socialization
• Partner closely with Norton’s international product marketing leads (EMEA, APAC) to ensure consistency in global positioning, coordinated launch timing, and shared learnings across regions.
• Drive a regular internal communications cadence — briefing cross-functional stakeholders (product, engineering, marketing, leadership) on upcoming launches, competitive developments, and customer insights.
• Serve as the Americas product marketing representative in global planning forums, ensuring the US market perspective is well-represented in global strategy decisions.
• Cross-Functional Collaboration
• Collaborate tightly with product management to influence roadmap decisions with market and customer evidence, and to ensure product capabilities are launch-ready from a positioning standpoint.
• Partner with brand, creative, and demand generation teams to deliver integrated campaigns that connect product benefits to consumer needs with clarity and conviction.
• Bring structure and momentum to ambiguous, cross-functional initiatives — owning stakeholder alignment, milestone tracking, and clear communication throughout.
• WHAT’S NEXT….
• After you submit your application, you can expect the following steps in the recruitment process:

None flagged.