Growth Marketing Manager, MarTech at GFiber Webpass

Job description

At gFiber, we believe that great internet has the power to drive innovation, strengthen communities, enable the impossible, and do all the everyday things that make all of our world go round. And the job of creating better internet is never done - so we’re growing! Our team is committed to building a place where people who want to make a difference can grow their careers and find their spot to belong. The application window will be open until at least August 16th, 2026 . This opportunity will remain online based on business needs which may be before or after the specified date. This role is not eligible for immigration sponsorship. Role Description As a Growth Marketer, you will be responsible for driving customer acquisition and revenue growth by owning the experimentation roadmap across GFiber’s digital channels. You will use data to identify opportunities and lead optimization efforts throughout the customer journey, from ad creative and landing pages to conversion forms. You’ll collaborate with cross-functional teams to leverage MarTech infrastructure, including A/B testing tools and tracking implementations, ensuring smooth operations and measurable business outcomes. You'll focus on developing systems to proactively identify improvements and drive future optimizations, ensuring all marketing efforts are data-driven and aligned with growth targets. In this role, you'll: Lead end-to-end experimentation, including designing, executing, and analyzing A/B and multivariate tests across the customer journey (ad creative, landing pages, conversion forms). Analyze acquisition tactic performance and leverage web, app, and media analytics to identify growth opportunities and actionable insights. Partner with MarTech and Engineering teams to ensure optimal tracking implementation and tool integration for marketing and growth initiatives. Develop dashboards and reporting to measure business objective performance and communicate key learnings and strategic recommendations to stakeholders. Drive continuous improvement by managing website content updates, change requests, and issue resolution for critical MarTech tools like Contentful and Optimizely. At a minimum, we would like you to have: Bachelor's degree in Digital Marketing, Computer Science, related fields, or equivalent practical experience. 4 years of Digital/Growth Marketing experience, including leading A/B testing and optimization programs on high-traffic, direct-to-consumer websites and portals. Experience with A/B testing tools (e.g., Optimizely, Optimize, Test and Target) and experiment configuration. Experience using SQL and Python for data analysis, dashboard creation, and building data pipelines. It's preferred if you have: Experience defining end-to-end growth strategies and running high-scale acquisition programs for a B2C product. Direct experience using written and verbal communication to convey technical requirements to both technical and non-technical stakeholders. The US base salary range for this full-time position is between $104,800 - $154,000 + bonus + benefits. As pay varies by location, your recruiter will share more about the specific salary range for your targeted location during the hiring process. #LI-DNI gFiber is committed to equal opportunity employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, citizenship, marital status, disability or Veteran status. Disclosure is voluntary, and this information will be kept confidential in compliance with Google's Candidate Privacy Policy. For more information please refer to our Equal Employment Opportunity Policy and the EEOC's "Know your rights: workplace discrimination is illegal" (PDF) . It's important to us to create an accessible, inclusive workplace for everyone. If you have a need that requires accommodation, please let us know by completing our accommodations for applicants form . Our candidate accommodations team will then connect with you to confidentially discuss your options.

Requirements

Must-haves

Role Description
Lead end-to-end experimentation, including designing, executing, and analyzing A/B and multivariate tests across the customer journey (ad creative, landing pages, conversion forms).
Analyze acquisition tactic performance and leverage web, app, and media analytics to identify growth opportunities and actionable insights.
Partner with MarTech and Engineering teams to ensure optimal tracking implementation and tool integration for marketing and growth initiatives.
Develop dashboards and reporting to measure business objective performance and communicate key learnings and strategic recommendations to stakeholders.
Drive continuous improvement by managing website content updates, change requests, and issue resolution for critical MarTech tools like Contentful and Optimizely.
At a minimum, we would like you to have:
Bachelor's degree in Digital Marketing, Computer Science, related fields, or equivalent practical experience.
4 years of Digital/Growth Marketing experience, including leading A/B testing and optimization programs on high-traffic, direct-to-consumer websites and portals.
Experience with A/B testing tools (e.g., Optimizely, Optimize, Test and Target) and experiment configuration.
Experience using SQL and Python for data analysis, dashboard creation, and building data pipelines.
Experience defining end-to-end growth strategies and running high-scale acquisition programs for a B2C product.
Direct experience using written and verbal communication to convey technical requirements to both technical and non-technical stakeholders.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

gosqlpython

Platform: greenhouse
Effort: quick