AI and Automation Implementation Manager, Corporate Marketing at Willis Towers Watson

Job description

Role Summary WTW is navigating a period of significant, sustained transformation shaped by global market shifts, advances in technology, AI and automation, and the evolving expectations of our colleagues and clients. Corporate Marketing is embedding AI, automation and data more deeply into how work gets done, creating a unique opportunity to help redesign marketing workflows for greater speed, quality and impact. This is a hands-on, individual contributor role for someone who combines strong marketing knowledge with proven experience implementing and developing AI and automation solutions for marketing or similar commercial teams. Reporting to the Head of Digital Marketing, this role will help turn the Corporate Marketing AI roadmap into practical, adopted workflow improvements across brand and content quality, creative asset production, campaign delivery, digital marketing, events, intake, approvals, reporting and analytics. Working as part of the broader Marketing and Communication (M&C) AI and automation capability – alongside a Shared AI Solutions Developer and the AI and Automation Manager, Corporate Communication – this role will partner with Corporate Marketing, Segment Marketing, IT, Sales Operations, Analytics and external vendors to understand current workflows, diagnose friction and assess AI and automation capabilities across the MarTech stack, including Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI and Microsoft 365. Responsibilities • Translate the Corporate Marketing AI and automation roadmap into practical, adopted workflows that simplify how marketing work gets done and reduce manual effort. • Help identify and prioritize workflow improvement opportunities across brand and content quality, creative asset production, campaign delivery, digital marketing, events, intake, approvals, reporting and analytics. • Partner with Corporate Marketing, Segment Marketing, IT, Sales Operations, Analytics and external vendors to understand current workflows, diagnose friction and design more effective ways of working within Corporate Marketing's platforms, standards and processes. • Assess AI and automation capabilities across the MarTech stack – including Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI, Microsoft 365 and other vendor tools – to reduce duplication, improve self-service and support better planning decisions. • Work closely with the Shared AI Solutions Developer to translate workflow reviews and business requirements into practical, technically sound solutions, providing marketing context and prioritization to guide build decisions. • Partner with the AI and Automation Manager, Corporate Communication to share learnings, avoid duplication of effort and maintain a consistent approach to AI and automation across M&C. • Help marketers use data, trends and performance insight to improve future content and campaign decisions. • Support adoption through simple guidance, playbooks, training materials and benefit tracking so teams can see what has changed, how to use it and what value it delivers. • Champion innovative approaches to AI, automation, analytics and emerging technologies to strengthen marketing effectiveness and colleague experience. • Establish measures of success for specific marketing efforts– including reduced process complexity, improved cycle times, increased self-service and reduced manual effort – and report progress to the Head of Digital Marketing, the Global Marketing and Communication Operations Lead and Corporate Marketing leadership. • Build trusted relationships across Corporate Marketing, Segment Marketing leadership, IT, Sales Operations, Analytics and external vendors. • Maintain external benchmarking and market insight on AI, automation and MarTech trends, bringing best practice into Corporate Marketing's roadmap and priorities. • Model WTW values – client focus, teamwork, respect, excellence and integrity. • Strong, well-rounded marketing knowledge, including some combination of brand, content, creative production, campaign delivery, digital marketing and/or marketing operations. • Proven experience implementing and developing AI and automation solutions for marketing or similar commercial teams, including workflow redesign, process simplification and tool evaluation. • Fluency in how AI and automation are reshaping marketing work, with experience leveraging AI-enabled tools (such as Copilot or equivalent) to elevate quality, efficiency and effectiveness. • Working knowledge of the MarTech landscape (e.g., Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI, Microsoft 365) and the ability to assess capabilities and identify practical improvement opportunities. • Ability to translate business needs into clear requirements for a technical developer to build against; comfortable partnering closely with a solutions developer without formal people management responsibility. • Strong analytical mindset – adept at using data, benchmarks and metrics to identify friction, prioritize opportunities and measure impact. • Excellent stakeholder management and relationship-building skills; able to build trust and influence marketing leaders and colleagues without formal authority. • Highly organized, detail-oriented and adaptable; skilled at managing multiple concurrent priorities across geographies and time zones. • Experience designing adoption support materials, including simple guidance, playbooks and training content. • Aptitude to synthesize direction, navigate ambiguity and prioritize actions from a variety of stakeholders. • Bachelor's degree or equivalent experience in marketing, communication, business, technology or a related field. • Experience working within a large, complex, global organization preferred. Location : United States (Remote) Note : Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity Compensation and Benefits Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role. Compensation The base salary compensation range being offered for this role is $120,000-$150,000 USD annually. This role is also eligible for an annual short-term incentive bonus. Company Benefits WTW provides a competitive benefit package which includes the following (eligibility requirements apply): • Health and Welfare Benefits: Mental health/emotional wellbeing (including Employee Assistance Program), medical (including prescription drug coverage and fertility benefits), dental, vision, Health Savings Account, Commuter Accounts, Health Care and Dependent Care Flexible Spending Accounts, company-paid life insurance, supplemental life insurance, AD&D, group accident, group critical illness, group legal, identify theft protection, wellbeing program, adoption assistance, surrogacy assistance, auto/home insurance, pet insurance and other work/life resources • Leave Benefits: Paid holidays, annual paid time off (includes state/local paid leave where required), company-paid disability (short-term and long-term disability), other leaves (e.g., bereavement, FMLA, ADA, jury duty, military leave, and Parental and Adoption Leave), Paid Time Off • Retirement Benefits: Qualified contributory pension plan (if eligible) and 401(k) plan with annual nonelective company contribution. Non-qualified retirement plans available to senior level colleagues who satisfy the plans’ eligibility requirements Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles County Fair Chance Ordinance for Employers, we will consider for employment qualified applicants with arrest and conviction records. This position will remain posted for a minimum of three business days from the date posted or until sufficient/appropriate candidate slate has been identified. EOE, including disability/vets -

Requirements

Must-haves

Translate the Corporate Marketing AI and automation roadmap into practical, adopted workflows that simplify how marketing work gets done and reduce manual effort.
Help identify and prioritize workflow improvement opportunities across brand and content quality, creative asset production, campaign delivery, digital marketing, events, intake, approvals, reporting and analytics.
Partner with the AI and Automation Manager, Corporate Communication to share learnings, avoid duplication of effort and maintain a consistent approach to AI and automation across M&C.
Help marketers use data, trends and performance insight to improve future content and campaign decisions.
Support adoption through simple guidance, playbooks, training materials and benefit tracking so teams can see what has changed, how to use it and what value it delivers.
Champion innovative approaches to AI, automation, analytics and emerging technologies to strengthen marketing effectiveness and colleague experience.
Build trusted relationships across Corporate Marketing, Segment Marketing leadership, IT, Sales Operations, Analytics and external vendors.
Maintain external benchmarking and market insight on AI, automation and MarTech trends, bringing best practice into Corporate Marketing's roadmap and priorities.
Model WTW values – client focus, teamwork, respect, excellence and integrity.
Strong, well-rounded marketing knowledge, including some combination of brand, content, creative production, campaign delivery, digital marketing and/or marketing operations.
Proven experience implementing and developing AI and automation solutions for marketing or similar commercial teams, including workflow redesign, process simplification and tool evaluation.
Fluency in how AI and automation are reshaping marketing work, with experience leveraging AI-enabled tools (such as Copilot or equivalent) to elevate quality, efficiency and effectiveness.
Working knowledge of the MarTech landscape (e.g., Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI, Microsoft 365) and the ability to assess capabilities and identify practical improvement opportunities.
Ability to translate business needs into clear requirements for a technical developer to build against; comfortable partnering closely with a solutions developer without formal people management responsibility.
Strong analytical mindset – adept at using data, benchmarks and metrics to identify friction, prioritize opportunities and measure impact.
Excellent stakeholder management and relationship-building skills; able to build trust and influence marketing leaders and colleagues without formal authority.
Highly organized, detail-oriented and adaptable; skilled at managing multiple concurrent priorities across geographies and time zones.
Experience designing adoption support materials, including simple guidance, playbooks and training content.
Aptitude to synthesize direction, navigate ambiguity and prioritize actions from a variety of stakeholders.
Bachelor's degree or equivalent experience in marketing, communication, business, technology or a related field.
Location : United States (Remote)
Note : Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity

Nice-to-haves

Experience working within a large, complex, global organization preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: oracle-cloud
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off