Description
Job Summary
The Manager, Global Product Marketing will support Global Product Marketing Team in the development and implementation of the product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions. The Manager will help to lead all aspects of program development, from concept to final program delivery and partner closely with cross-functional teams to drive programs to completion, on time and on budget. The Manager will also aid in communicating the global product strategy to the regions and have ownership of special projects with manager support.
Long Description
Key Responsibilities
Product Marketing Strategy and Execution
Assist in building an innovative product pipeline strategy to support brand's strategic direction, including maintaining ownership of key categories/ subcategories and focus in fast-growing categories and subcategories and hero products:
Partner with manager and teams to support building overall product, innovation, calendar, consumer, pricing and sampling strategy, presenting up to brand management for approval when necessary
Work with Regions to cascade and support all aspects of product marketing strategy, including ensure product mixes are optimized to meet the needs of all regions and distribution channels
Point for International teams to ensure collaborative and consumer centric mindset as we build pipeline and product initiatives that must resonate in the International markets
Project Management
Lead in daily project management of launches, developing and maintaining strong working relationships with internal cross-functional teams and support groups as a flexible team player:
Work closely with, and serve as daily contact for projects under responsibility with all cross-functional groups, including PD, Package Design, GBSC, and Creative Operations to ideate program details and ensure the timely development of all calendarized programs
Provide support for recurring meetings with Marketing, Product Development, Package Development, Package Design, and GBSC to track status of all open programs
Lead COGs analysis and SRP analysis/recos. Ensure collaboration between Finance, Packaging, Global Business Planning and Product Development to optimize SRP’s and COGS throughout multiple touchpoints in development process, driving towards brand goals
Own responsibility for the timely issuance of required execution elements:
Prepare and manage all necessary paperwork: Program Briefs, Packaging Briefs, Cost Objectives, DTOs, Bulletins, CPMS requests and copy requests
Serve as a liaison between Packaging, Product Development and Creative to ensure the timely delivery of supporting materials and elements needed to release necessary documents
Data and Analytics. Consistently monitor the performance of each collection:
Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition, key consumer insight findings, and other research materials to create and support launch process from inception to launch
Monthly competitive deep dives along with global analysis of performance by category and brand
Lead and conduct post-mortem and competitive analysis on relevant categories, noting industry trends, brand performance vs. competition, and product opportunities.
Work closely with regional managers to solicit feedback on past performance of programs and synthesize data to positively impact development of future programs.
Conduct deep dive analysis on new product pipeline including assisting in launch sizing
Conduct ad hoc business analysis requests as needed
Product Marketing Team Support.
Prepare and support materials for presentation of product marketing plans including annual innovation strategy, regional & retailer presentations and corporate presentations
Support team with creating global assortment, line edit and pricing strategies
Coordinating, Agendas, meetings and recaps
Qualifications
5-7 years of related Marketing experience. Full-time experience within the beauty, CPG or retail industries strongly preferred; a demonstrable interest and passion about the beauty industry is a must
Bachelor’s degree required
Excellent communication skills with exceptional interpersonal skills; ability to build, foster, and nurture strong relationships and gain the respect of members of the cross-functional teams
Self-motivated with an eagerness to learn, committed, passionate, and goal-oriented
Team player with a positive, professional, and enthusiastic “can-do” attitude
Strong project management skills and follow-through on small details with ability to multi-task, prioritize and drive timelines
Energetic and proactive with ability to quickly react and action on frequent change in direction
Proficient in Excel and PowerPoint
Strong analytical skills with a balance between analytical and creative thinking
Experience in industry competitive databases, including Circana/NPD Decision Key, Beaute, Euromonitor, and Tableau a plus