Director of Product Marketing at AgencyBloc

Job description

Description AgencyBloc is a leading provider of agency management solutions built specifically for life and health insurance agencies. Our platform helps agencies streamline operations, strengthen client relationships, and drive growth through powerful CRM, commission processing, and marketing automation tools. We value innovation, collaboration, and making a meaningful impact in the industries we serve and we take pride in fostering a culture that genuinely cares about our customers, our work, and each other. Requirements Summary: AgencyBloc is seeking a Director of Product Marketing to lead product launches, commercialization, and go-to-market across our portfolio of high-velocity inbound business, Key Account motions, and customer base expansion. This role leads product marketing across launches, competitive intelligence, customer marketing, and partner marketing, connecting product strategy to how we sell and how customers adopt. It partners cross-functionally to align go-to-market with revenue goals across new business, expansion, and partner-sourced pipeline. The ideal candidate is a strategic operator who has built launch and commercialization discipline across both high-velocity inbound and more sophisticated enterprise buying journeys, and who is comfortable leading a small team and applying AI and agentic workflows to scale product marketing execution. Responsibilities: • Own product marketing strategy and performance across launches, positioning, competitive intelligence, research, customer marketing, and partner marketing • Lead product launches across the organization, driving strategy, audience definition, value story, GTM handoff, and post-launch performance. • Apply AI and agentic workflows across product marketing execution to scale message testing, launch assets, competitive monitoring, enablement content, and research synthesis • Develop competitive and win/loss intelligence, and translate it into sharper positioning, prioritization, and sales strategy • Partner with Sales and BDR leadership on sales narratives, enablement, and field-ready messaging to win priority opportunities • Lead release engagement and communications segmentation, tailoring release and lifecycle messaging by audience, account tier, and product • Own customer marketing, driving the adoption and lifecycle engagement that strengthens our base • Own partner marketing through strategic co-marketing programs, joint campaigns, and channel activation • Establish repeatable PMM frameworks, templates, and operating standards that raise commercialization quality and launch readiness What Success Looks Like: • Sharper, differentiated positioning that improves win rates and pipeline conversion across inbound and Key Account motions • Launches that hit adoption and revenue targets, with strong readiness across Sales, Marketing, and Customer Success • Sales teams and partners carrying clear, consistent positioning and narratives in the field • Competitive and win/loss insight that informs prioritization, sales strategy, and how we differentiate • A steady supply of customer references, stories, and advocacy, with adoption and lifecycle engagement that strengthens retention • Strategic partner co-marketing and channel activation that create partner-sourced opportunities for Sales to convert • Product marketing that scales through agentic workflows and modern GTM technologies, with measurable gains in execution speed and content output • A product marketing function with clear roles across human and agent execution What You Bring: • 8+ years of experience in B2B SaaS product marketing, including time at a Senior Manager or Director level • Proven experience driving go-to-market and commercialization across multiple product lines, not just contributing to it • Strong positioning and storytelling skills, with the ability to take input from many stakeholders and land on a sharp, concise message • Experience defining or refining TAM, ICP, segmentation, and buyer and use-case clarity to improve go-to-market effectiveness • Experience developing sales enablement narratives and materials, and partnering directly with Sales on launch and deal readiness • Experience in customer marketing, partner marketing, or both, including advocacy, references, or co-marketing • Experience with competitive intelligence and win/loss analysis • Hands-on experience applying AI and agentic workflows to marketing execution to improve output, speed, and quality • Hands-on experience with platforms such as HubSpot, Salesforce, and other modern GTM technologies • Experience managing direct reports and partnering across a matrixed organization to drive decisions without direct authority • Strong analytical, communication, and executive presentation skills • Ability to operate effectively in fast-moving environments with evolving processes and priorities Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Requirements

Must-haves

Own product marketing strategy and performance across launches, positioning, competitive intelligence, research, customer marketing, and partner marketing
Lead product launches across the organization, driving strategy, audience definition, value story, GTM handoff, and post-launch performance.
Apply AI and agentic workflows across product marketing execution to scale message testing, launch assets, competitive monitoring, enablement content, and research synthesis
Develop competitive and win/loss intelligence, and translate it into sharper positioning, prioritization, and sales strategy
Partner with Sales and BDR leadership on sales narratives, enablement, and field-ready messaging to win priority opportunities
Lead release engagement and communications segmentation, tailoring release and lifecycle messaging by audience, account tier, and product
Own customer marketing, driving the adoption and lifecycle engagement that strengthens our base
Own partner marketing through strategic co-marketing programs, joint campaigns, and channel activation
Establish repeatable PMM frameworks, templates, and operating standards that raise commercialization quality and launch readiness
Sharper, differentiated positioning that improves win rates and pipeline conversion across inbound and Key Account motions
Launches that hit adoption and revenue targets, with strong readiness across Sales, Marketing, and Customer Success
Sales teams and partners carrying clear, consistent positioning and narratives in the field
Competitive and win/loss insight that informs prioritization, sales strategy, and how we differentiate
A steady supply of customer references, stories, and advocacy, with adoption and lifecycle engagement that strengthens retention
Strategic partner co-marketing and channel activation that create partner-sourced opportunities for Sales to convert
Product marketing that scales through agentic workflows and modern GTM technologies, with measurable gains in execution speed and content output
A product marketing function with clear roles across human and agent execution
8+ years of experience in B2B SaaS product marketing, including time at a Senior Manager or Director level
Proven experience driving go-to-market and commercialization across multiple product lines, not just contributing to it
Strong positioning and storytelling skills, with the ability to take input from many stakeholders and land on a sharp, concise message
Experience defining or refining TAM, ICP, segmentation, and buyer and use-case clarity to improve go-to-market effectiveness
Experience developing sales enablement narratives and materials, and partnering directly with Sales on launch and deal readiness
Experience in customer marketing, partner marketing, or both, including advocacy, references, or co-marketing
Experience with competitive intelligence and win/loss analysis

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goai

Platform: comeet
Effort: medium

Benefits

Benefits detected in the listing.

Health Insurance