About the Role We are seeking a results-driven Influencer Outreach Specialist to identify, recruit, and manage influencers and content creators across TikTok, Instagram, YouTube, Facebook, and other social platforms. This role is responsible for building and scaling our affiliate influencer program, developing strategic partnerships, and driving customer acquisition through creator-led marketing initiatives.
The ideal candidate is highly organized, relationship-oriented, and experienced in influencer marketing, affiliate programs, and social media outreach.
Key Responsibilities
• Identify and recruit influencers, content creators, affiliates, and brand ambassadors aligned with company goals
• Conduct outreach via email, direct messages, social platforms, and networking channels
• Build and maintain relationships with TikTok, Instagram, YouTube, and other social media creators
• Negotiate partnership terms, affiliate agreements, and campaign deliverables
• Onboard influencers into the company's affiliate program
• Track influencer performance, engagement, conversions, and affiliate sales
• Monitor campaign results and provide performance reports
• Collaborate with marketing and sales teams to optimize influencer campaigns
• Maintain an organized database of influencer contacts and partnership activities
• Stay current on influencer marketing trends, platform updates, and emerging creators
Requirements
• 1–3+ years of experience in influencer marketing, affiliate marketing, partnerships, or social media outreach
• Strong communication and relationship-building skills
• Experience reaching out to influencers and negotiating partnerships
• Understanding of TikTok, Instagram, YouTube, and creator ecosystems
• Ability to manage multiple influencer relationships simultaneously
• Experience with CRM systems, affiliate platforms, or influencer management tools
• Strong organizational and project management skills
• Data-driven mindset with the ability to analyze campaign performance
Preferred Qualifications
• Experience managing affiliate programs
• Familiarity with influencer platforms such as Aspire, CreatorIQ, GRIN, Upfluence, or similar tools
• Knowledge of affiliate tracking links and performance metrics
• Experience working in direct-to-consumer (DTC) or e-commerce environments
• Existing network of influencers and creators is a plus
• Key Performance Indicators (KPIs)
• Number of influencers recruited monthly
• Active influencer partnerships
• Affiliate-generated revenue
• Conversion rates from influencer campaigns
• Cost per acquisition (CPA)
• Engagement and content production metrics
What We Offer
• Competitive salary
• Performance-based bonuses and incentives
• Career growth opportunities
• Flexible work environment
• Opportunity to build and scale a high-impact influencer program
• Success in This Role Looks Like
• Consistently recruiting high-performing influencers
• Growing affiliate-driven revenue month over month
• Building long-term creator partnerships
• Achieving influencer campaign and sales targets
• Expanding brand visibility across social media platforms