Head of Marketing and International Business Development at Siemens

Job description

Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrives is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you? Transform the everyday with us! We are looking for a Head of Marketing and International Business Development. This position will be based in Peachtree Corners GA or Dallas TX. Join us in shaping how Siemens Electrical Products connects strategy, portfolio innovation, customers, channels, and international growth across North America and selected global markets. In this leadership role, you will set the integrated marketing and international business development agenda, translate business priorities into focused go-to-market programs, and build the capabilities needed to increase customer preference and profitable growth. You will lead a multidisciplinary organization spanning strategic and product marketing, go-to-market initiatives, regional and digital programs, customer and channel engagement, and international business development. Working across Product Management, Sales, Communications, Digital Technology, country organizations, and external partners, you will create clarity, focus investment, and establish a disciplined execution rhythm. You’ll make a difference with: • Strategy and Growth – Set the integrated marketing and international business development strategy, including priority markets, customers, value propositions, investments, and measurable business outcomes. • Go-to-Market Leadership – Lead product launches and strategic growth programs through market positioning, channel plans, sales enablement, launch readiness, and post-launch performance tracking. • Customer and Channel Engagement – Strengthen relationships with distributors, contractors, OEMs, panel builders, data center customers, and ecosystem partners through targeted programs that improve preference, loyalty, knowledge, and ease of doing business. • Regional and Market Intelligence – Build a customer-facing regional marketing model that supports sales priorities, captures market intelligence, monitors product performance, and creates a structured feedback loop to the business. • Digital Marketing and AI – Advance digital marketing, AI-enabled content and knowledge platforms, customer portals, learning experiences, analytics, and data-driven tools that deliver measurable value for sellers, partners, and customers. • International Business Development – Grow the UL-based Electrical Products business outside the United States by aligning with Canada and Mexico and pursuing selected opportunities in South America and the Middle East. • Team, Budget, and Stakeholder Leadership – Lead and develop a multidisciplinary team; own the marketing budget, resource allocation, performance metrics, and executive reporting; and represent Electrical Products North America with senior leaders, customers, partners, industry associations, country teams, and global stakeholders. You’ll win us over by having the following qualifications: Basic Qualifications: • Bachelor’s degree in marketing, business, engineering, or a related field. • 12+ years of experience with the following: • B2B marketing, commercial strategy, business development, product marketing, channel management, general management, or comparable leadership in an industrial, electrical, technology, or similarly complex environment. • Developing and executing go-to-market strategies, product commercialization, portfolio positioning, customer journeys, and sales enablement through distributors, contractors, OEMs, panel builders, data center customers, and ecosystem partners. • Digital marketing, marketing technology, analytics, data-driven or AI-driven insight marketing, and AI-enabled tools. • Leading multidisciplinary teams and influencing senior stakeholders across a matrixed organization, with executive-level communication, presentation, negotiation, and change leadership. • Commercial and financial management, including budgets, resource allocation, business cases, growth planning, performance management, and international market evaluation and execution across countries and cultures. • Ability to travel domestically and internationally approximately 20% based on business needs. • Legally authorized to work in the United States on a continual and permanent basis without company sponsorship. Preferred Qualifications: • MBA or another relevant advanced degree. • Experience in electrical products, power distribution, industrial technology, or adjacent infrastructure markets. • Experience leading marketing or business development across North America and selected international markets. • Spanish-language capability for collaboration across Mexico and Latin America. • Experience with Salesforce CRM, Power BI, marketing automation and outreach platforms, and AI-enabled marketing tools. #LI-KC1 You’ll Benefit From Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: benefitsquickstart.com The pay range for this position is $171,217 - $293,515 annually with a target incentive of 25% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location. Equal Employment Opportunity Statement Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. EEO is the Law Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law. Reasonable Accommodations If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form . If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status. Pay Transparency Siemens follows Pay Transparency laws. Application Deadline This role will be posted for a minimum of five (5) days from the original posting date. The posting timeline may change based on applicant volume to ensure we attract and consider a strong and representative candidate pool. California Privacy Notice California residents have the right to receive additional notices about their personal information. To learn more, click here . Criminal History Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws.

Requirements

Must-haves

Transform the everyday with us!
We are looking for a Head of Marketing and International Business Development. This position will be based in Peachtree Corners GA or Dallas TX.
Join us in shaping how Siemens Electrical Products connects strategy, portfolio innovation, customers, channels, and international growth across North America and selected global markets.
Strategy and Growth – Set the integrated marketing and international business development strategy, including priority markets, customers, value propositions, investments, and measurable business outcomes.
Go-to-Market Leadership – Lead product launches and strategic growth programs through market positioning, channel plans, sales enablement, launch readiness, and post-launch performance tracking.
International Business Development – Grow the UL-based Electrical Products business outside the United States by aligning with Canada and Mexico and pursuing selected opportunities in South America and the Middle East.
You’ll win us over by having the following qualifications:
Bachelor’s degree in marketing, business, engineering, or a related field.
Digital marketing, marketing technology, analytics, data-driven or AI-driven insight marketing, and AI-enabled tools.
Leading multidisciplinary teams and influencing senior stakeholders across a matrixed organization, with executive-level communication, presentation, negotiation, and change leadership.
Commercial and financial management, including budgets, resource allocation, business cases, growth planning, performance management, and international market evaluation and execution across countries and cultures.
Ability to travel domestically and internationally approximately 20% based on business needs.
Legally authorized to work in the United States on a continual and permanent basis without company sponsorship.
You’ll Benefit From
Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html

Nice-to-haves

MBA or another relevant advanced degree.
Experience in electrical products, power distribution, industrial technology, or adjacent infrastructure markets.
Experience leading marketing or business development across North America and selected international markets.
Spanish-language capability for collaboration across Mexico and Latin America.
Experience with Salesforce CRM, Power BI, marketing automation and outreach platforms, and AI-enabled marketing tools.

Application prep

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Keywords to mirror

goai

Platform: avature
Effort: medium

Benefits

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Wellness