Head of Lifecycle & Brand Marketing at OppFi

Job description

OppFi is a leading tech-enabled digital finance platform that works with banks to provide financial products and services for everyday Americans. Through a transparent and responsible platform, which includes financial inclusion and excellent customer experience, the Company supports consumers who are turned away by mainstream options to build better financial health. We are a team of caring, innovative, and inclusive individuals who thrive in being immersed in diverse talents, expertise, perspectives, and backgrounds. Our employees approach every new challenge with an unparalleled ability to see what could be rather than settle for what is. Our business principles guide us and create an open and collaborative culture where we improve 1% every day, and the best ideas always win! We welcome individuals who want to make an impact in the financial system by facilitating credit access, expanding financial inclusion, promoting financial health, and delivering exceptional customer service. A few other fun facts about us. OppFi is one of the top consumer-rated financial platforms online, maintaining a 4.4/5.0-star rating on Trustpilot. We are a 2025 Crain’s Fast 50™ company and were named on Built In's 2026 Best Places to Work in Chicago. About the job: Reporting to the Chief Product & Marketing Officer you will collaborate with our executive leadership to lead a cohesively branded customer experience that enables responsible credit access to millions of Americans. The Head of Lifecycle & Brand Marketing will own the strategy and evolution of OppFi’s customer lifecycle, with a focus on customer acquisition and retention. You will be the key voice of the OppFi customer and the owner of the OppFi Brand including overseeing creative design and content. You will bring the Brand messaging to life through by managing the end-to-end lifecycle strategy across prospects, first time customers, repeat customers and disengaged customers connecting the dots at every stage in our customers journey. You will mentor and grow a team of lifecycle marketing managers, designers, and marketing technology and encourage and empower new idea generation and AI adoption. Internally, this position will work closely with stakeholders across Product, Marketing, Engineering, Operations, Legal, Finance and the Executive Leadership Team. What you get to do: Lifecycle Management Responsibilities Develop Communication Strategies to increase customer conversion at every touchpoint; new loan originations and customer repayment are primary focal points. Drive the overall Communications Strategy and the roadmap that delivers it - including key channels like Email, SMS, and Website, acting as the primary strategic owner of our Braze platform architecture. Partner with Data to understand customer progression, develop meaningful cohorts, identify where customers fall out of the lifecycle, and uncover the behaviors and interventions that drive greater customer value. Lead the communications strategy for operations and transactions related communications including payments, servicing, and collections. Partner with Product leaders to integrate the intelligence of smart marketing with seamless technology to deliver product marketing experiences that surprise and delight. Own lifecycle KPI’s and understand how these metrics relate to the greater business; escalate metrics to Senior Leadership on a regular cadence. Brand and Creative Define and own brand and creative standards, voice, and tone across product lines and collaborate with channel leads to implement. Represent brand and creative in executive leadership forums and shape company wide go-to-market strategy. Apply consumer insights and business intelligence to develop and refine customer design targets, brand positioning and brand identity (including logo, tone of voice, visual identity, etc.) and integrate these brand guidelines seamlessly into all lifecycle campaigns for the OppFi product. Run an insights-first mentality where customer NPS, competitive intel, and qualitative insights provide a regular pulse on the OppFi customer experience. Team Management and Mentorship Lead, mentor, and scale a team of Lifecycle Marketers, Design, and MarTech (4+ direct reports), ensuring flawless day-to-day execution of campaigns within Braze while fostering a culture of continuous A/B testing and optimization. Recruit and mentor best-in-class talent while building a hard-working, thriving environment to promote a highly engaged, success-motivated team culture. Promote a supervised test and learn environment that drives returns on marketing investment and marketing efficiencies. What does it take to succeed in this role? A deep understanding of omni-channel marketing, an ability to craft strategy from whitespace, professionalism in organizing many moving pieces and multi-tasking with a knack for prioritization. Demonstrated ability to manage a team of 4+ direct reports. An understanding of basic marketing law and guidelines balanced with a strategic understanding of business objectives. The ideal candidate will be creative enough to help define a path forward while operating in a highly regulated industry. The candidate should also have a hands-on ability to perform key marketing updates in large-scale CRM platforms. Someone with exceptional communication skills that can manage not only internal communication to team members, leaders, and stakeholders, but who can also serve as the key voice of the OppFi customer via brand and customer communications. What you will bring to the team: 10+ years of marketing experience with a focus in customer marketing 6+ years inspiring, managing, and coaching people and teams. FinTech experience and knowledge of working in a highly regulated environment The ability to break down complex problems, navigate white space and prioritize multiple initiatives to deliver a strategic roadmaps that meets and exceeds KPI’s A knack for brand: tone, voice, look, and feel - you are the brand expert at OppFi and can provide concise creative solutions and feedback The ability to collaborate within cross functional teams and build strong relationships across many functional areas within the organization. Outstanding communication skills and the ability to connect, resonate, and establish credibility with stakeholders to effectively set and maintain priorities. The ability to identify industry trends and best practices. Experience delivering marketing via CRM, specifically the Braze Platform Familiarity with leading Design, Prototyping, Project, Program Management and Development lifecycle tools such as Figma, Monday, Jira, etc. Reports to: Chief Product & Marketing Officer Total Rewards and Benefits: At OppFi, we are committed to fostering a fair and equitable workplace. The compensation range for this role reflects our good faith compensation estimate for this position. Final offers are determined based on a myriad of factors including, but not limited to experience, skills, qualifications, and other relevant business considerations. Candidates are encouraged to discuss compensation expectations during the hiring process. In addition to base pay, the total compensation package includes eligibility and potential for performance-based bonuses and equity grants dependent upon the role and job level. OppFi offers a flexible, remote environment, 401(k) matching program, and generous paid time off. Other benefits include medical, dental, and vision coverage, and tuition reimbursement. Additional benefits include DoorDash DashPass, Figo pet insurance, Rocket Lawyer, and access to LinkedIn Learning. OppFi also offers Fringe, a lifestyle benefits platform that allows employees to decide how to spend rewards from dozens of vendors like Uber, DoorDash, and UrbanSitter. #LI-Remote Compensation Range: $148,000 — $222,000 USD EEO Statement: OppFi is an equal opportunity employer and does not discriminate based on any actual or perceived legally recognized protected bases under local, state, federal law, or regulations. Our goal as a company is to build an equitable workplace that actively works to dismantle systems of oppression in our processes, procedures, and interactions. We aim to help our employees thrive where they work and beyond. As part of OppFi’s commitment to providing equal opportunity to qualified individuals, OppFi will ensure that persons with disabilities are provided reasonable accommodation as defined by applicable laws and organizational policies. If reasonable accommodation is needed to participate in the job application or interview processes or job requirements, please contact our People Team at recruiting@oppfi.com . Pursuant to the requirements of the California Consumer Privacy Act, OppFi is providing the "OppFi California Employee Privacy Policy", which details the categories of personal information collected and your rights under the policy. If you are a California resident, please review the policy here: privacy.opploans.com The information in this document is for general informational purposes only. It is not intended to be an all-inclusive list or description of the organization and its requirements for positions and employees. OppFi reserves the right to modify or change the information on this document at its discretion.

Requirements

Must-haves

Internally, this position will work closely with stakeholders across Product, Marketing, Engineering, Operations, Legal, Finance and the Executive Leadership Team.
Lifecycle Management Responsibilities
Develop Communication Strategies to increase customer conversion at every touchpoint; new loan originations and customer repayment are primary focal points.
Drive the overall Communications Strategy and the roadmap that delivers it - including key channels like Email, SMS, and Website, acting as the primary strategic owner of our Braze platform architecture.
Partner with Data to understand customer progression, develop meaningful cohorts, identify where customers fall out of the lifecycle, and uncover the behaviors and interventions that drive greater customer value.
Lead the communications strategy for operations and transactions related communications including payments, servicing, and collections.
Partner with Product leaders to integrate the intelligence of smart marketing with seamless technology to deliver product marketing experiences that surprise and delight.
Own lifecycle KPI’s and understand how these metrics relate to the greater business; escalate metrics to Senior Leadership on a regular cadence.
Brand and Creative
Define and own brand and creative standards, voice, and tone across product lines and collaborate with channel leads to implement.
Represent brand and creative in executive leadership forums and shape company wide go-to-market strategy.
Run an insights-first mentality where customer NPS, competitive intel, and qualitative insights provide a regular pulse on the OppFi customer experience.
Team Management and Mentorship
Recruit and mentor best-in-class talent while building a hard-working, thriving environment to promote a highly engaged, success-motivated team culture.
Promote a supervised test and learn environment that drives returns on marketing investment and marketing efficiencies.
10+ years of marketing experience with a focus in customer marketing
6+ years inspiring, managing, and coaching people and teams.
FinTech experience and knowledge of working in a highly regulated environment
The ability to break down complex problems, navigate white space and prioritize multiple initiatives to deliver a strategic roadmaps that meets and exceeds KPI’s
A knack for brand: tone, voice, look, and feel - you are the brand expert at OppFi and can provide concise creative solutions and feedback
The ability to collaborate within cross functional teams and build strong relationships across many functional areas within the organization.
Outstanding communication skills and the ability to connect, resonate, and establish credibility with stakeholders to effectively set and maintain priorities.
The ability to identify industry trends and best practices.
Experience delivering marketing via CRM, specifically the Braze Platform

Nice-to-haves

None flagged.

Application prep

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Platform: greenhouse
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Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off