Job description

Join Our Dynamic Marketing Team in Atlanta, GA! Are you a seasoned marketing professional eager to make a significant impact in a leading company? We're looking for a talented individual to join our team in Atlanta, GA, where you will play a crucial role in shaping our marketing strategies and driving growth. Key Responsibilities • Lead the development of consumer-first, audience-led connection strategies across various channels. • Translate brand objectives into clear communications architecture and journeys. • Develop budget allocations and channel mix recommendations. • Leverage data to refine audience strategies and personalize messaging. • Set and track brand-level KPIs and collaborate on marketing analytics. • Foster cross-functional alignment and integration across teams. • Manage agency relationships and evaluate performance against benchmarks. • Champion innovative activation opportunities and AI-powered tools. • Ensure adherence to brand safety, privacy, and data governance policies. • Identify capability gaps and drive training plans for continuous improvement. Requirements • Bachelor's degree in Marketing, Communications, Business, or related field. • 8–10 years of progressive experience in media strategy, planning, and buying. • Proven track record in delivering measurable outcomes across omnichannel campaigns. • Deep knowledge of various media channels including TV, audio, and digital media. • Strong leadership and collaboration skills with cross-functional teams. • Exceptional communication and project management abilities. Preferences • MBA or advanced degree with a focus on marketing or analytics. • Experience with retail media networks and shoppable formats. • Hands-on familiarity with MarTech/AdTech stacks. Ready to take the next step in your marketing career? Apply now and join us in Atlanta, GA, to shape the future of marketing with a dynamic and innovative team! Subject Line: Exciting Opportunity in Atlanta - Marketing Analyst III By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at Privacy Policy - Abacus .

Requirements

Must-haves

Join Our Dynamic Marketing Team in Atlanta, GA!
Lead the development of consumer-first, audience-led connection strategies across various channels.
Translate brand objectives into clear communications architecture and journeys.
Develop budget allocations and channel mix recommendations.
Leverage data to refine audience strategies and personalize messaging.
Set and track brand-level KPIs and collaborate on marketing analytics.
Foster cross-functional alignment and integration across teams.
Manage agency relationships and evaluate performance against benchmarks.
Champion innovative activation opportunities and AI-powered tools.
Ensure adherence to brand safety, privacy, and data governance policies.
Identify capability gaps and drive training plans for continuous improvement.
Bachelor's degree in Marketing, Communications, Business, or related field.
8–10 years of progressive experience in media strategy, planning, and buying.
Proven track record in delivering measurable outcomes across omnichannel campaigns.
Deep knowledge of various media channels including TV, audio, and digital media.
Strong leadership and collaboration skills with cross-functional teams.
Exceptional communication and project management abilities.
MBA or advanced degree with a focus on marketing or analytics.
Experience with retail media networks and shoppable formats.
Hands-on familiarity with MarTech/AdTech stacks.
Ready to take the next step in your marketing career? Apply now and join us in Atlanta, GA, to shape the future of marketing with a dynamic and innovative team!
Subject Line: Exciting Opportunity in Atlanta - Marketing Analyst III

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Platform: jobdiva
Effort: medium