Sonida Senior Living· Individual & Family Services· Oct 2, 2026 · 26d ago
The Ashton at Villages Crossing
Location
In office
Work mode
Full-time
Schedule
Director
Level
$130K–$168K est.
Estimated compensation
Job description
Find your joy here, at The Ashton at Villages Crossing, a Sonida Senior Living community! We offer a comprehensive benefit package to include competitive wage/salary, health and dental insurance, 401k with company match and so much more!
The Ashton at Villages Crossing, a premier retirement community in Lady Lake, Fl, provides quality care to residents in an Assisted Living and Memory Care community.
What we offer you:
• A robust Sales Incentive Program
• Flexible scheduling**
• Cutting edge technology to enhance the lives of our residents and make your job easier and more effective.
• SafelyYou - AI video technology that detects and prevent falls
• Advanced EHR Technologies - automated care assessments eliminating busy work, helping you deliver better care
• Sage - Improve call light response time and improvement to service and care
• Microsoft Power BI - one stop for all data needs
• Company support for educational and learning opportunities
• Paid referral programs for Team Member and Resident referrals
• Medical, dental, vision, and life/disability insurances*
• 401k retirement savings offering a discretionary match determined each year based on company performance
• Employee Assistance Program
• Dependent Care and FSA saving accounts
• PTO available day one
• Paid Training
*Benefit eligibility dependent on employment status
**Eligibility based on location
Sales Director Responsibilities include:
• Supports Executive Director to increase occupancy, meet budgeted occupancy and revenue, and maintain a waiting list for available apartments.
• Keeps updated about relevant operational, competitive analysis data, and company information, in order to respond effectively to lead inquires.
• Achieves Community sales objectives and move-in goals as identified by the Executive Director and the Regional Director of Sales. Achieves annual budgeted census and per diem targets.
• Develops and implements marketing plans for the Community. This detailed plan must be refined quarterly for review by the Regional Director of Sales/Marketing.
• Advises solutions that match prospective Residents’ needs, overcoming objections by demonstrating benefits to prospective Residents, and negotiating a mutually beneficial outcome.
• Works with appropriate Community Managers to finalize residency contracts, so that sales efforts expended are in proportion to their urgency and appropriateness for the Community. Ensures a smooth transition for the Residents from the sales process through the move-in process.
Qualifications:
• A minimum of three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals.
• High school diploma required. College credits or degree preferred or satisfy state experience requirements
Florida Clearinghouse Background : info.flclearinghouse.com
Requirements
Must-haves
The Ashton at Villages Crossing, a premier retirement community in Lady Lake, Fl, provides quality care to residents in an Assisted Living and Memory Care community.
A robust Sales Incentive Program
Flexible scheduling**
Cutting edge technology to enhance the lives of our residents and make your job easier and more effective.
SafelyYou - AI video technology that detects and prevent falls
Advanced EHR Technologies - automated care assessments eliminating busy work, helping you deliver better care
Sage - Improve call light response time and improvement to service and care
Microsoft Power BI - one stop for all data needs
Company support for educational and learning opportunities
Paid referral programs for Team Member and Resident referrals
Medical, dental, vision, and life/disability insurances*
Dependent Care and FSA saving accounts
PTO available day one
Paid Training
Benefit eligibility dependent on employment status
Eligibility based on location
Supports Executive Director to increase occupancy, meet budgeted occupancy and revenue, and maintain a waiting list for available apartments.
Keeps updated about relevant operational, competitive analysis data, and company information, in order to respond effectively to lead inquires.
Achieves Community sales objectives and move-in goals as identified by the Executive Director and the Regional Director of Sales. Achieves annual budgeted census and per diem targets.
Develops and implements marketing plans for the Community. This detailed plan must be refined quarterly for review by the Regional Director of Sales/Marketing.
Advises solutions that match prospective Residents’ needs, overcoming objections by demonstrating benefits to prospective Residents, and negotiating a mutually beneficial outcome.
A minimum of three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals.
Nice-to-haves
High school diploma required. College credits or degree preferred or satisfy state experience requirements
Application prep
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