Job description

About Us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability. Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. Our Impact As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen. About the Role We are seeking a Staff Product Designer who can lead high-impact product design work across multiple teams, connect adjacent product experiences and turn complex problem spaces into coherent shipped outcomes. You have spent 8+ years designing complex digital products, ideally including SaaS, B2B, platform, workflow-heavy, AI-enabled or similarly sophisticated product experiences. As a staff individual contributor, you will operate across product areas where the right solution depends on more than one roadmap, team or feature brief. You will partner deeply with Product, Engineering, Data, Research, Design leadership and customer-facing teams to frame the right problems, define product experience direction and help teams move from ambiguity to high-quality execution. This role requires exceptional craft, strong product judgment and the ability to balance strategic influence with hands-on design work. You should be comfortable defining experience direction, mapping complex workflows, prototyping new interaction models, strengthening shared patterns and helping teams preserve quality through implementation. Design systems are an important part of this role, but not the whole role. You will use systems, patterns, accessibility standards and reusable components to connect product experiences while still leading original, customer-centered design work for high-impact product areas. Experience using AI-powered tools for exploration, prototyping, critique, synthesis or workflow acceleration is mandatory. Applications without a portfolio will not be considered. What You'll Do Lead design strategy and execution for complex initiatives that span multiple teams, product surfaces or customer workflows Translate customer needs, business goals, technical constraints, data signals and product strategy into clear experience direction Partner with product and engineering leaders to clarify problem spaces, sequence design work and align teams around high-quality outcomes Create prototypes, workflows, interaction models and high-fidelity designs that make complex product ideas tangible and testable Identify product experience gaps, design debt and cross-team inconsistencies, then turn them into practical improvements Shape AI-enabled workflows, intelligent interfaces and automation-heavy experiences that give customers clarity, control and confidence Strengthen shared patterns, design-system adoption, accessibility standards and implementation guidance across adjacent product areas Mentor senior and lead designers through critique, coaching, product judgment, storytelling and strong design rationale Collaborate effectively across US and India time zones in a 100% remote environment What We Are Looking For 8+ years of relevant product design experience, leading complex, ambiguous and high-impact initiatives across multiple teams or product areas An exceptional portfolio that demonstrates staff-level craft, product judgment, customer empathy, systems thinking, measurable impact and shipped product quality Experience shaping product direction beyond a single feature or team, with the ability to connect adjacent workflows into coherent customer experiences Exceptional visual and interaction design craft, with deep care for hierarchy, layout, typography, grids, spacing, motion, usability, accessibility, content quality and implementation detail Proven experience across the design lifecycle, including research, information architecture, interaction design, visual design, prototyping, content strategy and usability testing Strong prototyping fluency, including the ability to use Figma, Framer, AI coding tools or lightweight front-end code to make complex ideas tangible Experience designing AI-powered, automation-heavy or intelligent product experiences where customers need transparency, control, trust and useful guidance Deep fluency in design systems, accessibility standards, reusable patterns and scalable product experience decisions Strong cross-functional leadership skills and the ability to work fluently with product managers, engineers, data partners, customer-facing teams, senior stakeholders and other designers Excellent communication and facilitation skills, with the ability to align teams through customer insight, business rationale, data, prototypes and craft A collaborative, low-ego leadership style with a track record of mentoring designers, improving critique and raising standards How You Work You move comfortably between product strategy, customer insight, systems thinking, prototyping and hands-on design execution You lead through influence, clarity and credibility across teams that may not report into the same roadmap or operating rhythm You are a maker as well as a strategist, using prototypes, AI-assisted tools and practical technical fluency to make ideas concrete quickly You balance speed, detail, scalability and quality without losing sight of the customer You build trust through warmth, candor, accountability and genuine respect for your teammates as people You enjoy leading collaboration across time zones and cultural contexts, including with US- and India-based teammates You communicate in ways that help distributed teams work with clarity, care, trust and momentum You advocate for accessibility, inclusion and ethical design Equal Employment Opportunity Information The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

Requirements

Must-haves

Experience using AI-powered tools for exploration, prototyping, critique, synthesis or workflow acceleration is mandatory. Applications without a portfolio will not be considered.
Lead design strategy and execution for complex initiatives that span multiple teams, product surfaces or customer workflows
Translate customer needs, business goals, technical constraints, data signals and product strategy into clear experience direction
Partner with product and engineering leaders to clarify problem spaces, sequence design work and align teams around high-quality outcomes
Create prototypes, workflows, interaction models and high-fidelity designs that make complex product ideas tangible and testable
Identify product experience gaps, design debt and cross-team inconsistencies, then turn them into practical improvements
Shape AI-enabled workflows, intelligent interfaces and automation-heavy experiences that give customers clarity, control and confidence
Strengthen shared patterns, design-system adoption, accessibility standards and implementation guidance across adjacent product areas
Mentor senior and lead designers through critique, coaching, product judgment, storytelling and strong design rationale
Collaborate effectively across US and India time zones in a 100% remote environment
What We Are Looking For
8+ years of relevant product design experience, leading complex, ambiguous and high-impact initiatives across multiple teams or product areas
An exceptional portfolio that demonstrates staff-level craft, product judgment, customer empathy, systems thinking, measurable impact and shipped product quality
Experience shaping product direction beyond a single feature or team, with the ability to connect adjacent workflows into coherent customer experiences
Exceptional visual and interaction design craft, with deep care for hierarchy, layout, typography, grids, spacing, motion, usability, accessibility, content quality and implementation detail
Proven experience across the design lifecycle, including research, information architecture, interaction design, visual design, prototyping, content strategy and usability testing
Strong prototyping fluency, including the ability to use Figma, Framer, AI coding tools or lightweight front-end code to make complex ideas tangible
Experience designing AI-powered, automation-heavy or intelligent product experiences where customers need transparency, control, trust and useful guidance
Deep fluency in design systems, accessibility standards, reusable patterns and scalable product experience decisions
Strong cross-functional leadership skills and the ability to work fluently with product managers, engineers, data partners, customer-facing teams, senior stakeholders and other designers
Excellent communication and facilitation skills, with the ability to align teams through customer insight, business rationale, data, prototypes and craft
A collaborative, low-ego leadership style with a track record of mentoring designers, improving critique and raising standards
How You Work
You move comfortably between product strategy, customer insight, systems thinking, prototyping and hands-on design execution

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aiapidesign systemsaccessibilityfigma

Platform: lever
Effort: quick