Job description

We're looking for an SEO Specialist to own off-page SEO and link acquisition for a fast-growing AI mental health and wellness platform. You will build a high-quality backlink profile through targeted outreach, digital PR, content partnerships, and relationship-building with publishers, journalists, bloggers, and site owners in the health, wellness, tech, and mental health spaces. This is a link building-first role. Strong technical SEO knowledge is a plus, but the primary requirement is a proven track record of acquiring high-authority backlinks through outreach and relationship-building rather than automated tools or paid placements. You also need to be a confident communicator; link building at scale requires writing outreach that gets opened and replied to, and occasionally getting on a call to close a placement. If you have an excellent link building background, strong written English, and the communication confidence to represent a growing brand with authority and warmth, this role is a strong fit. Why You'll Want to Join • You will be paid in USD (bi-monthly: every 15th and 30th) • Paid Time Off in accordance with company policy • Observance of Holidays per company guidelines • 100% remote setup so you can work wherever you're most productive • This role requires availability during US business hours • Work inside a fast-growing AI wellness platform with a strong mission and a large and engaged user base • High-ownership SEO role with direct impact on domain authority, organic visibility, and brand credibility What You'll Work On Link Building and Outreach • Identify and prospect high-authority link opportunities across health, wellness, mental health, technology, and consumer app publications and websites • Write and send personalized outreach emails to site owners, editors, journalists, and bloggers to secure editorial backlinks, guest posts, and content placements • Build and maintain relationships with publishers and content partners for ongoing link acquisition • Track outreach campaigns, response rates, and link placement outcomes with clear reporting • Identify and pursue digital PR opportunities including expert quotes, data-driven content pitches, and resource page placements Link Profile Management • Audit the existing backlink profile and identify toxic or low-quality links for disavowal • Monitor new and lost links and proactively recover high-value lost placements • Maintain an organized link building pipeline and prospect database • Report on link acquisition progress, domain authority growth, and key off-page SEO metrics Content and On-Page SEO Support • Collaborate with content and marketing teams to develop linkable assets including data reports, guides, and expert content designed to attract natural links • Support on-page and technical SEO work as needed including keyword research, internal linking, and metadata optimization • Stay current on algorithm updates, link building best practices, and changes in how Google evaluates backlink quality What You Bring • Proven track record of acquiring high-authority backlinks through manual outreach and relationship-building in a professional capacity • Excellent link building background with experience across multiple industries or verticals • Strong written English with the ability to write outreach that gets opened, read, and replied to • Confident communicator who is comfortable representing the brand directly with publishers, editors, and site owners via email and occasionally on calls • Experience with SEO tools such as Ahrefs, Semrush, Moz, or similar for prospecting, auditing, and tracking link performance • Organized and systematic with the ability to manage a high-volume outreach pipeline without losing quality or follow-through • Self-directed and results-oriented with a clear focus on link quality over link volume Nice to Have • Experience in health, wellness, mental health, or consumer app link building • Background in digital PR including media outreach, expert commentary placements, and data-driven content pitches • Familiarity with on-page and technical SEO alongside off-page expertise • Experience using outreach tools such as Pitchbox, BuzzStream, Hunter.io , or similar platforms How to Apply Please include: • Your updated resume • A short portfolio or examples showing link building campaigns or placements you have personally owned including the sites targeted, the approach used, and the results achieved • A short Loom video (1 to 2 minutes) introducing yourself, describing your link building experience, and walking through one outreach campaign you ran and how you approached it from prospecting through to placement Only candidates who submit both examples and a Loom video will be moved to the next step of the hiring process. If you have an excellent link building background, write outreach that gets results, and want to own the off-page SEO strategy for a fast-growing AI wellness platform with a strong mission and a large user base, this role gives you the ownership and the direct impact to do your best work. Application Process Overview Our comprehensive selection process ensures we find the right fit for both you and our clients: • Initial Application - Submit your application and complete our prequalifying questions • Video Introduction - Record an video introduction to showcase your communication skills and work experience • Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable) • Recruitment Interview - Initial screening with our talent team • Executive Interview - Meet with senior leadership to discuss role alignment • Client Interview - Final interview with the client team you'd be supporting • Background & Reference Check - Professional reference verification • Job Offer - Successful candidates receive a formal offer to join the team Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.

Requirements

Must-haves

Why You'll Want to Join
You will be paid in USD (bi-monthly: every 15th and 30th)
Observance of Holidays per company guidelines
100% remote setup so you can work wherever you're most productive
This role requires availability during US business hours
Work inside a fast-growing AI wellness platform with a strong mission and a large and engaged user base
High-ownership SEO role with direct impact on domain authority, organic visibility, and brand credibility
What You'll Work On
Link Building and Outreach
Identify and prospect high-authority link opportunities across health, wellness, mental health, technology, and consumer app publications and websites
Write and send personalized outreach emails to site owners, editors, journalists, and bloggers to secure editorial backlinks, guest posts, and content placements
Build and maintain relationships with publishers and content partners for ongoing link acquisition
Track outreach campaigns, response rates, and link placement outcomes with clear reporting
Identify and pursue digital PR opportunities including expert quotes, data-driven content pitches, and resource page placements
Link Profile Management
Audit the existing backlink profile and identify toxic or low-quality links for disavowal
Monitor new and lost links and proactively recover high-value lost placements
Maintain an organized link building pipeline and prospect database
Report on link acquisition progress, domain authority growth, and key off-page SEO metrics
Content and On-Page SEO Support

Nice-to-haves

Experience in health, wellness, mental health, or consumer app link building
Background in digital PR including media outreach, expert commentary placements, and data-driven content pitches
Familiarity with on-page and technical SEO alongside off-page expertise
Experience using outreach tools such as Pitchbox, BuzzStream, Hunter.io , or similar platforms

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: workable
Effort: medium

Benefits

Benefits detected in the listing.

Paid Time Off

Wellness