Job description

Build a nationally recognized food brand with purpose, scale, and momentum. Ruiz Foods is looking for a strategic, analytical, and consumer-focused Sr. Associate Brand Manager to help drive growth for El Monterey, the #1 frozen Mexican food brand in the U.S. This is a high-visibility opportunity for a marketing professional who wants to influence brand strategy, support innovation, translate insights into action, and partner across Sales, R&D, Operations, Supply Chain, Finance, Category Management, E-commerce, and agency teams. If you are passionate about brand building, consumer behavior, food innovation, and data-driven decision-making, this role offers the opportunity to make a measurable impact on a leading consumer brand. Why Professionals Will Be Interested • Lead meaningful brand work: Support growth initiatives for El Monterey, the leading frozen Mexican food brand in the U.S. • Gain broad business exposure: Work across brand strategy, innovation, go-to-market planning, insights, financial performance, and customer storytelling. • Influence commercial growth: Help shape data-driven plans that support net sales, margin, market share, and brand performance goals. • Bring ideas to life: Partner on product innovation, renovation, packaging, line extensions, and price-pack architecture from concept through launch. • Collaborate cross-functionally: Build relationships with Sales, R&D, Operations, Supply Chain, Finance, Category Management, E-commerce, and agency partners. • Join a purpose-driven company: Ruiz Foods is family-owned, rooted in entrepreneurship, and recognized as one of the largest Hispanic-owned companies in the U.S. What You’ll Own and Support • Execute elements of the brand marketing mix, including strategy, product, packaging, promotion, advertising, research, reporting, and performance tracking. • Analyze consumer, category, competitive, market, and financial data to uncover insights and recommend growth actions. • Contribute to annual brand planning by turning long-term business priorities into practical, measurable initiatives. • Support innovation and renovation workstreams, partnering closely with cross-functional teams to deliver strong execution. • Develop fact-based, data-driven selling stories that support customer conversations and position products as growth opportunities. • Manage multiple priorities with strong ownership, organization, attention to detail, and limited supervision. • Support P&L, net sales, margin, and budget management for the assigned business segment. Ideal Background • 4+ years of marketing experience, preferably in consumer-packaged goods, food, or beverage. • Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred. • Strong analytical skills with the ability to turn data into insights, recommendations, and brand performance narratives. • Experience with syndicated data tools such as Circana or Nielsen. • Strong understanding of consumer behavior, brand strategy, P&L drivers, and customer growth opportunities. • Excellent communication, collaboration, and influencing skills across internal teams and external agency partners. • Strong project management, organization, execution, and attention to detail; Smartsheet experience is a plus.

Requirements

Must-haves

Why Professionals Will Be Interested
Lead meaningful brand work: Support growth initiatives for El Monterey, the leading frozen Mexican food brand in the U.S.
Gain broad business exposure: Work across brand strategy, innovation, go-to-market planning, insights, financial performance, and customer storytelling.
Influence commercial growth: Help shape data-driven plans that support net sales, margin, market share, and brand performance goals.
Bring ideas to life: Partner on product innovation, renovation, packaging, line extensions, and price-pack architecture from concept through launch.
Collaborate cross-functionally: Build relationships with Sales, R&D, Operations, Supply Chain, Finance, Category Management, E-commerce, and agency partners.
Join a purpose-driven company: Ruiz Foods is family-owned, rooted in entrepreneurship, and recognized as one of the largest Hispanic-owned companies in the U.S.
What You’ll Own and Support
Execute elements of the brand marketing mix, including strategy, product, packaging, promotion, advertising, research, reporting, and performance tracking.
Analyze consumer, category, competitive, market, and financial data to uncover insights and recommend growth actions.
Contribute to annual brand planning by turning long-term business priorities into practical, measurable initiatives.
Support innovation and renovation workstreams, partnering closely with cross-functional teams to deliver strong execution.
Develop fact-based, data-driven selling stories that support customer conversations and position products as growth opportunities.
Manage multiple priorities with strong ownership, organization, attention to detail, and limited supervision.
Support P&L, net sales, margin, and budget management for the assigned business segment.
Ideal Background
4+ years of marketing experience, preferably in consumer-packaged goods, food, or beverage.
Strong analytical skills with the ability to turn data into insights, recommendations, and brand performance narratives.
Experience with syndicated data tools such as Circana or Nielsen.
Strong understanding of consumer behavior, brand strategy, P&L drivers, and customer growth opportunities.
Excellent communication, collaboration, and influencing skills across internal teams and external agency partners.

Nice-to-haves

Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred.
Strong project management, organization, execution, and attention to detail; Smartsheet experience is a plus.

Application prep

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Keywords to mirror

Platform: ukg
Effort: medium

Benefits

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