Job description

As a Manager of WW App Store Partner Marketing, you will be responsible for building relationships with our developers, championing their marketing goals internally, and leading the charge in crafting new co-marketing strategies and tactical plans to deliver value. 5+ years of marketing experience, including a minimum of 3 years focused on partnerships and/or co-marketing. Deep knowledge of the mobile app/game ecosystem, including monetization strategies and subscription models. Demonstrated experience building co-marketing plans with partners and managing relationship-driven programs. Proven experience driving annual marketing strategies, plans, and/or programs that led to increased user growth for a consumer-facing service, app or game. Strong ability to influence and align stakeholders; thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity. Experience operating globally, adapting plans to account for regional nuances in partnership with international teams. Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively. Experience measuring marketing programs and optimizing based on data-driven insights. Strong analytical skills with experience defining and tracking KPIs. Strategic thinker and problem solver with the ability to translate marketing goals into actionable and impactful strategies and plans. Comfortable building from scratch—establishing first-ever strategies, processes, GTM plans, and measurement frameworks. Understanding of the mobile payments ecosystem and its impact on app marketing strategies. Experience working on events/conference/convention activations Proven ability to use marketing technology, tools, automation and AI to streamline operations to help increase efficiency and output.

Requirements

Must-haves

5+ years of marketing experience, including a minimum of 3 years focused on partnerships and/or co-marketing.
Deep knowledge of the mobile app/game ecosystem, including monetization strategies and subscription models.
Demonstrated experience building co-marketing plans with partners and managing relationship-driven programs.
Proven experience driving annual marketing strategies, plans, and/or programs that led to increased user growth for a consumer-facing service, app or game.
Strong ability to influence and align stakeholders; thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity.
Experience operating globally, adapting plans to account for regional nuances in partnership with international teams.
Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
Experience measuring marketing programs and optimizing based on data-driven insights.
Strong analytical skills with experience defining and tracking KPIs.
Strategic thinker and problem solver with the ability to translate marketing goals into actionable and impactful strategies and plans.
Comfortable building from scratch—establishing first-ever strategies, processes, GTM plans, and measurement frameworks.
Understanding of the mobile payments ecosystem and its impact on app marketing strategies.
Experience working on events/conference/convention activations
Proven ability to use marketing technology, tools, automation and AI to streamline operations to help increase efficiency and output.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: apple
Effort: medium