Job description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role will be based in New York or San Francisco. At LinkedIn, our Social, Creator & Partnerships team is responsible for driving measurable impact across marketing through strategic partnerships, creator collaboration, and our owned social presence. We operate at the intersection of brand, content, and distribution—building a social engine that drives relevance, reach, and results. We are seeking a Director, Social Marketing to lead and evolve our global social strategy across both enterprise and consumer audiences. This is a critical leadership role responsible for advancing how social marketing is defined, executed, and measured at LinkedIn. This leader will bring deep domain expertise in social marketing, strong platform fluency, and a proven track record of building modern, performance-driven social systems that scale across audiences and business priorities. Responsibilities Strategy & Vision • Define and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiences • Translate brand and business priorities into clear, differentiated social strategies and programs • Identify where and how LinkedIn shows up in culture to drive relevance and impact Platform & Content Leadership • Build and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platforms • Establish best-in-class approaches to content, distribution, and community engagement • Lead the development of always-on and tentpole social moments Measurement & Performance • Define and operationalize measurement frameworks that connect social performance to brand and business outcomes • Use data, insights, and social intelligence to continuously optimize strategy • Establish clear success metrics that go beyond engagement to reflect impact Cross-Functional Leadership • Partner closely with Paid Media, Comms, Editorial, and Partnerships teams to ensure integrated planning and execution • Influence upstream planning so social is embedded early in key initiatives Team Leadership & Operations • Lead, develop, and scale a high-performing global team • Set a high bar for quality, clarity, and execution across all work • Build systems and processes that enable speed, consistency, and innovation Innovation & Growth • Drive testing and learning across platforms, formats, and tools • Identify and scale new opportunities to expand reach and influence Basic Qualifications Experience & Leadership • 10+ years in social, digital, or brand marketing • Leading social strategy at scale across multiple audiences (B2B and B2C preferred) • Managing and developing high-performing teams Impact • Proven track record of driving measurable impact through social marketing Preferred Qualifications Domain Expertise • Deep domain expertise in social marketing, with a strong point of view on how platforms, creators, and communities drive influence • Strong platform fluency across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging channels Measurement & Analytics • Demonstrated ability to define success beyond engagement, including brand lift, demand generation, and business impact • Familiarity with social intelligence, analytics, and measurement frameworks (e.g., attribution, MMM, or similar approaches) Builder Mindset • Building or transforming social programs, operating models, or teams • Strong strategic thinking paired with operational execution at scale Cultural Fluency • Deep understanding of internet culture and how content travels across platforms Collaboration • Demonstrated cross-functional leadership and communication skills Suggested Skills: • Operational Rigor • Stakeholder Management • Executive Communications • Leadership, including Inclusive Leadership • Strategic Partnership and Thinking LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $179,000 to $280,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit careers.linkedin.com . Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation. Fill out an Accommodation request here: app.smartsheet.com Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: • Documents in alternate formats or read aloud to you • Having interviews in an accessible location • Being accompanied by a service dog • Having a sign language interpreter present for the interview A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information. San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: lnkd.in. Global Data Privacy Notice and Compliance Posters for Job Candidates Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: linkedin.com.

Requirements

Must-haves

Strategy & Vision
Define and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiences
Translate brand and business priorities into clear, differentiated social strategies and programs
Identify where and how LinkedIn shows up in culture to drive relevance and impact
Platform & Content Leadership
Build and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platforms
Establish best-in-class approaches to content, distribution, and community engagement
Lead the development of always-on and tentpole social moments
Measurement & Performance
Define and operationalize measurement frameworks that connect social performance to brand and business outcomes
Use data, insights, and social intelligence to continuously optimize strategy
Establish clear success metrics that go beyond engagement to reflect impact

Nice-to-haves

Leading social strategy at scale across multiple audiences (B2B and B2C preferred)
Domain Expertise
Deep domain expertise in social marketing, with a strong point of view on how platforms, creators, and communities drive influence
Strong platform fluency across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging channels
Measurement & Analytics
Demonstrated ability to define success beyond engagement, including brand lift, demand generation, and business impact
Familiarity with social intelligence, analytics, and measurement frameworks (e.g., attribution, MMM, or similar approaches)
Builder Mindset
Building or transforming social programs, operating models, or teams
Strong strategic thinking paired with operational execution at scale
Cultural Fluency
Deep understanding of internet culture and how content travels across platforms

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: smartrecruiters
Effort: medium

Benefits

Benefits detected in the listing.

Vision