Job description

About ThoughtSpot ThoughtSpot is a Data & AI platform that helps companies turn data into enterprise advantage. We're Gartner MQ leaders with more than 1,000 customers globally and offices in Mountain View, Chicago, London, Bangalore, Sydney, and Tokyo. ThoughtSpot is the leader in Agentic Analytics, helping organizations turn natural language into governed, trusted insight through Spotter and our broader analytics platform. Headquartered in Mountain View, California, with hubs across North America, EMEA, and India, we're a fast-growing B2B SaaS company built on continuous innovation and a genuine passion for making AI work for the people who use it every day. About the role We're looking for a customer-obsessed Senior Marketing Manager to build and scale one of ThoughtSpot's growth engines, our customer advocacy. You will build customer proof: turning customer outcomes into stories, references, reviews, speakers, and insights that strengthen our market leadership, accelerate adoption, and help customers learn from one another. You will own ThoughtSpot's customer advocacy strategy, partnering with core internal stakeholders, partners, and customers to capture meaningful outcomes and activate those voices at every stage of the customer journey. What you’ll do Build and scale the advocacy program Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement. Develop programs to identify, recruit, nurture, and activate customer champions around the world. Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates eager to share their experiences and support ThoughtSpot's growth. Create customer proof that drives growth Build a global pipeline of customer stories, proof points, testimonials, and success stories aligned to our most important revenue priorities. Partner with regional field marketing to scale this framework and workflow across geographies. Work with Demand Generation, PR, Analyst Relations, Product Marketing, Community, and Sales to ensure customer proof supports key business priorities. Bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions. Strengthen ThoughtSpot's market credibility Own global peer review programs across Gartner Peer Insights and G2. Support customer participation in analyst evaluations, executive engagements, speaking opportunities, awards, and strategic reference activities. Work in an AI-first way Develop and nurture AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently. Measure what matters Measure and report advocacy impact across program participation, content creation, reviews, and business influence. What you Bring • 6+ years of B2B marketing experience, including 3+ years specializing in customer advocacy or customer marketing. • Proven experience building or scaling customer advocacy and storytelling programs, including customer stories, references, reviews, speakers, or executive advocacy initiatives. • Passion for AI-first ways of working, with experience using AI tools and agentic workflows to boost productivity, uncover insights, streamline operations, and scale customer engagement programs. • Strong cross-functional leadership skills and experience working across Marketing, Sales, and Customer Success. • Excellent communication, stakeholder management, and program management skills. • The ability to balance strategic thinking with hands-on execution in a fast-moving environment. • Strong relationship management skills, both internally and with external customers and partners. In-Office at ThoughtSpot Spotters are expected in-office 3+ days per week to be part of the energy of their local team. Momentum compounds when we're in the room together with faster decisions, sharper problem-solving, and the kind of peer learning that doesn't happen over a screen. Being in-office is our default way of working, with flexibility available where it's genuinely needed. About ThoughtSpot The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture. At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation. Mandatory and Required Skills for All ThoughtSpot Roles Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to: • Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality. • Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality. • Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions. • Write effective prompts to get the most accurate and creative results from AI tools. Spotters are expected to exemplify these key traits and AI Mindset: • Curiosity in exploring new AI tools • Adaptability to quickly learn and implement new, emerging AI technologies • Critical thinking to know when to identify when AI should be used versus when human judgement is necessary This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot. AI Mindset for All Spotters At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work. All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI. ThoughtSpot for All At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply. What Makes ThoughtSpot a Great Place to Work? ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you. #LI-Hybrid #LI-BN1

Requirements

Must-haves

You will own ThoughtSpot's customer advocacy strategy, partnering with core internal stakeholders, partners, and customers to capture meaningful outcomes and activate those voices at every stage of the customer journey.
What you’ll do
Build and scale the advocacy program
Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement.
Develop programs to identify, recruit, nurture, and activate customer champions around the world.
Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates eager to share their experiences and support ThoughtSpot's growth.
Create customer proof that drives growth
Build a global pipeline of customer stories, proof points, testimonials, and success stories aligned to our most important revenue priorities.
Partner with regional field marketing to scale this framework and workflow across geographies.
Work with Demand Generation, PR, Analyst Relations, Product Marketing, Community, and Sales to ensure customer proof supports key business priorities.
Bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions.
Strengthen ThoughtSpot's market credibility
Own global peer review programs across Gartner Peer Insights and G2.
Support customer participation in analyst evaluations, executive engagements, speaking opportunities, awards, and strategic reference activities.
Work in an AI-first way
Develop and nurture AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently.
Measure what matters
Measure and report advocacy impact across program participation, content creation, reviews, and business influence.
6+ years of B2B marketing experience, including 3+ years specializing in customer advocacy or customer marketing.
Proven experience building or scaling customer advocacy and storytelling programs, including customer stories, references, reviews, speakers, or executive advocacy initiatives.
Passion for AI-first ways of working, with experience using AI tools and agentic workflows to boost productivity, uncover insights, streamline operations, and scale customer engagement programs.
Strong cross-functional leadership skills and experience working across Marketing, Sales, and Customer Success.
Excellent communication, stakeholder management, and program management skills.
The ability to balance strategic thinking with hands-on execution in a fast-moving environment.

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: rippling
Effort: medium