Job description

The Trust and Safety, AI and Technology Communications team tells the story of how our products work, developing campaigns and messaging that educate users, journalists, and policymakers on everything from product features and AI innovation to safety policies, youth protection, privacy, security, and content moderation. We do more than explain the product. We champion safety, privacy, and security by design, and we handle issue response, PR risk counsel during product development, and media training so our spokespeople can speak confidently about our most critical work. You will help build one of the most trusted and relatable brands in technology, demystifying the technology behind discovery, creation, and community for audiences around the world. About the Role We’re looking for an experienced communications leader to join TikTok’s Trust & Safety, AI and Technology Communications team as part of the Global Communications organization. In this role, you will lead product communications for key TikTok product launches and feature updates, helping shape how our product innovation is understood by media, external stakeholders, and internal partners around the world. You will work cross-functionally with product, legal, public policy, trust and safety, and regional communications teams to develop clear messaging, drive launch strategies, and support coordinated execution across markets. The successful candidate will craft compelling product narratives, build strong relationships with product leaders and product and technology media, and provide strategic communications counsel on both proactive announcements and sensitive issues. They should be a strong writer and strategic thinker, with excellent judgment, strong organizational skills, and the ability to operate effectively across time zones and in high-stakes moments. Responsibilities - Lead the development and execution of global communications strategies for TikTok product launches, feature announcements, and key product moments. - Define and evolve clear, compelling product narratives that support business priorities and resonate with a broad range of audiences, including media, creators, partners, policymakers, and internal stakeholders. - Partner closely with product, marketing, legal, public policy, trust and safety, and regional communications teams to ensure messaging alignment and coordinated execution across markets. - Build strong, trusted relationships with senior product and business leaders, providing strategic counsel on communications opportunities, launch readiness, and reputational considerations. - Drive end-to-end communications planning for major launches, including message development, press strategy, FAQs, briefing materials, executive talking points, and stakeholder communications. - Lead and strengthen the communications risk review process, helping teams assess reputational considerations, identify sensitive issues, and ensure communications are accurate, consistent, and compliant. - Develop scalable frameworks, processes, and guidance to improve cross-functional coordination, launch preparedness, and narrative consistency globally. - Translate complex product features, policy considerations, and business priorities into clear, audience-relevant communications materials. - Provide leadership across regions and time zones, setting a high bar for collaboration, operational excellence, and execution. - Monitor the external landscape and emerging issues to inform proactive communications planning and strategic narrative development. Minimum Qualifications - Bachelor’s degree or above in Communications, Journalism, Public Relations, Marketing, or a related field, or equivalent practical experience. - Extensive product communications experience, ideally within technology, consumer technology, internet, or platform companies, with a proven track record of leading high-profile product launches and strategic communications programs in a global, matrixed organization. - Strong ability to translate product strategy, technical concepts, and business priorities into clear and compelling narratives, with experience drafting press materials, messaging frameworks, Q&As, briefing documents, and executive communications. - Demonstrated experience managing sensitive issues and reputational risk with sound judgment, discretion, and attention to detail. - Strong cross-functional collaboration and stakeholder management skills, with the ability to influence senior stakeholders and work effectively across regions, cultures, and time zones. - Excellent project management skills, with the ability to manage multiple priorities in a fast-paced, evolving environment while demonstrating ownership, adaptability, and resilience. Preferred Qualifications - Experience working across U.S. and APAC markets. - Experience supporting communications review or risk-assessment processes for product or corporate initiatives.

Requirements

Must-haves

You will help build one of the most trusted and relatable brands in technology, demystifying the technology behind discovery, creation, and community for audiences around the world.
Lead the development and execution of global communications strategies for TikTok product launches, feature announcements, and key product moments.
Define and evolve clear, compelling product narratives that support business priorities and resonate with a broad range of audiences, including media, creators, partners, policymakers, and internal stakeholders.
Partner closely with product, marketing, legal, public policy, trust and safety, and regional communications teams to ensure messaging alignment and coordinated execution across markets.
Build strong, trusted relationships with senior product and business leaders, providing strategic counsel on communications opportunities, launch readiness, and reputational considerations.
Drive end-to-end communications planning for major launches, including message development, press strategy, FAQs, briefing materials, executive talking points, and stakeholder communications.
Lead and strengthen the communications risk review process, helping teams assess reputational considerations, identify sensitive issues, and ensure communications are accurate, consistent, and compliant.
Develop scalable frameworks, processes, and guidance to improve cross-functional coordination, launch preparedness, and narrative consistency globally.
Translate complex product features, policy considerations, and business priorities into clear, audience-relevant communications materials.
Provide leadership across regions and time zones, setting a high bar for collaboration, operational excellence, and execution.
Monitor the external landscape and emerging issues to inform proactive communications planning and strategic narrative development.
Bachelor’s degree or above in Communications, Journalism, Public Relations, Marketing, or a related field, or equivalent practical experience.
Demonstrated experience managing sensitive issues and reputational risk with sound judgment, discretion, and attention to detail.
Strong cross-functional collaboration and stakeholder management skills, with the ability to influence senior stakeholders and work effectively across regions, cultures, and time zones.
Excellent project management skills, with the ability to manage multiple priorities in a fast-paced, evolving environment while demonstrating ownership, adaptability, and resilience.

Nice-to-haves

Experience working across U.S. and APAC markets.
Experience supporting communications review or risk-assessment processes for product or corporate initiatives.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: tiktok
Effort: medium