Marketing Content Specialist at Adams Brown

Job description

Position Summary Adams Brown is seeking a Marketing Content Specialist to turn the firm's expertise into clear, useful content across digital, print, and event channels. This role partners daily with the firm's Graphic Designer to plan, write, and produce content that pairs strong copy with strong visuals. The specialist supports specialized industries including Agriculture, Healthcare, Construction, Manufacturing, Technology, Nonprofit and Government, and Trust and Wealth. As the marketing team brings more content development in house, this role helps move ideas from concept to published piece faster and with a consistent brand voice. FLSA Status: Exempt Requirements Key Responsibilities Content Creation • Write and edit content for social media, email campaigns, web pages, blogs, newsletters, event promotion, and sales collateral • Translate technical accounting, tax, and advisory topics into plain, engaging language for business owners and executives • Draft copy for one pagers, brochures, case studies, infographics, and presentations in partnership with the Graphic Designer • Repurpose long form content (articles, webinars, event sessions) into social posts, short videos, and email snippets Creative Partnership with Design • Collaborate with the Graphic Designer from concept through final delivery so copy and visuals are developed together, not in sequence • Build creative briefs that define audience, message, format, and deadlines for each project • Proofread all designed pieces for accuracy, tone, and brand consistency before release • Help plan and produce simple video and multimedia content, including captions, scripts, and storyboards Planning and Coordination • Maintain the shared content calendar and track content projects in the team's project management system • Interview firm professionals and subject matter experts to gather insights and source stories • Support Marketing Growth Managers with content requests for their Focus Areas and keep turnaround times predictable • Prepare content and materials for conferences, firm hosted events, and webinars Brand and Performance • Apply the firm's brand standards, voice, and style guide across all content • Publish and schedule content in the firm's CMS, social, and email platforms • Review engagement metrics and recommend adjustments to content topics and formats Qualifications • Bachelor's degree in marketing, communications, journalism, English, or a related field • 2 to 4 years of experience in content marketing, copywriting, or communications, ideally in professional services, financial services, or B2B • Strong writing and editing skills with a portfolio that shows range across channels and formats • Proven ability to work closely with designers and give clear, constructive creative direction • Comfort learning complex subject matter and asking the right questions of technical experts • Strong organization skills and the ability to manage multiple projects and deadlines at once • Sound judgment with confidential client and firm information Preferred Skills and Tools • Experience with HubSpot or a similar marketing automation and CRM platform • Working knowledge of Adobe Creative Cloud or Canva for basic layout and image edits • Familiarity with a CMS, SharePoint, and project management tools such as Asana • Experience with LinkedIn and other social platforms for B2B audiences • Basic video review and scripting skills • SEO fundamentals and comfort with web analytics • Interest in accounting, tax, or business advisory topics Working Conditions Adams Brown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8:00 a.m. – 5:00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect. AdamsBrown, LLC is an Equal Opportunity Employer.

Requirements

Must-haves

FLSA Status: Exempt
Content Creation
Write and edit content for social media, email campaigns, web pages, blogs, newsletters, event promotion, and sales collateral
Translate technical accounting, tax, and advisory topics into plain, engaging language for business owners and executives
Draft copy for one pagers, brochures, case studies, infographics, and presentations in partnership with the Graphic Designer
Repurpose long form content (articles, webinars, event sessions) into social posts, short videos, and email snippets
Creative Partnership with Design
Collaborate with the Graphic Designer from concept through final delivery so copy and visuals are developed together, not in sequence
Build creative briefs that define audience, message, format, and deadlines for each project
Proofread all designed pieces for accuracy, tone, and brand consistency before release
Help plan and produce simple video and multimedia content, including captions, scripts, and storyboards
Planning and Coordination
Maintain the shared content calendar and track content projects in the team's project management system
Interview firm professionals and subject matter experts to gather insights and source stories
Support Marketing Growth Managers with content requests for their Focus Areas and keep turnaround times predictable
Prepare content and materials for conferences, firm hosted events, and webinars
Brand and Performance
Apply the firm's brand standards, voice, and style guide across all content
Publish and schedule content in the firm's CMS, social, and email platforms
Review engagement metrics and recommend adjustments to content topics and formats
Bachelor's degree in marketing, communications, journalism, English, or a related field
2 to 4 years of experience in content marketing, copywriting, or communications, ideally in professional services, financial services, or B2B
Strong writing and editing skills with a portfolio that shows range across channels and formats

Nice-to-haves

Preferred Skills and Tools

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: paylocity
Effort: medium