Job description

Agency: Critical Mass Job Function: Strategy and Planning Job Subfunction: Account Planning and Brand Planning Job Description: As a Director, Precision Marketing Strategy, you’ll lead the orchestration architecture that connects brand strategy, media activation, creative systems, MarTech enablement, and measurement into a unified performance engine. You are not just planning campaigns—you are designing the operating model that governs how signals translate into creative decisions and how media dollars convert into measurable growth. You will serve as the performance architect across key accounts, responsible for designing and governing the systems that connect signal, audience, creative, media, and measurement into a cohesive growth engine. This role moves precision from reactive optimization to proactive orchestration that defines how campaigns must be structured before activation begins. The right candidate must have a solid understanding of the digital media landscape, know how to translate consumer insights into actionable targeting and creative strategies, and be comfortable managing multiple campaigns at once. What You ll Do : Serve as senior strategic liaison across Comms, Ecosystem, Creative, and Marketing Science leadership Work with client and internal teams to build performance focused content strategies that deliver on business results and have clearly laid our measurement and learning plans to prove out success Elevate creative conversations by anchoring them in performance architecture Implement and refine the Precision Operating Model across key accounts Architect full-funnel orchestration frameworks aligning Comms, Media, CRM, and Web Establish decision trees for scale vs. optimization based on signal performance alongside martech partners Lead development of Precision Playbooks (testing rigor, suppression logic, modular creative governance) Drive integration of first-party data into Dynamic Creative Optimization (DCO) and activation platforms Oversee signal health dashboards and ensure performance outcomes Mentor Managers and Analysts, building technical and strategic depth within the team What You ve Got: 8–12 years in performance strategy, integrated media leadership, media analytics or MarTech Deep understanding in identity resolution, DCO systems, algorithmic buying, and signal governance Proven experience leading multi-disciplinary teams across media, creative, and analytics Ability to design and enforce testing frameworks at scale Strong executive presence and comfort operating at VP/CMO level Commercial instinct and ability to position Precision as a growth driver Bonus points for: Experience building or scaling a high functioning team Experience integrating generative intelligence into creative systems Experience leading enterprise clients R14883 Salary Range: $150,000 - $190,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: omc.com For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Requirements

Must-haves

Critical Mass
Strategy and Planning
Account Planning and Brand Planning
You are not just planning campaigns—you are designing the operating model that governs how signals translate into creative decisions and how media dollars convert into measurable growth.
Serve as senior strategic liaison across Comms, Ecosystem, Creative, and Marketing Science leadership
Work with client and internal teams to build performance focused content strategies that deliver on business results and have clearly laid our measurement and learning plans to prove out success
Elevate creative conversations by anchoring them in performance architecture
Implement and refine the Precision Operating Model across key accounts
Architect full-funnel orchestration frameworks aligning Comms, Media, CRM, and Web
Establish decision trees for scale vs. optimization based on signal performance alongside martech partners
Lead development of Precision Playbooks (testing rigor, suppression logic, modular creative governance)
Drive integration of first-party data into Dynamic Creative Optimization (DCO) and activation platforms
Oversee signal health dashboards and ensure performance outcomes
Mentor Managers and Analysts, building technical and strategic depth within the team
8–12 years in performance strategy, integrated media leadership, media analytics or MarTech
Deep understanding in identity resolution, DCO systems, algorithmic buying, and signal governance
Proven experience leading multi-disciplinary teams across media, creative, and analytics
Ability to design and enforce testing frameworks at scale
Strong executive presence and comfort operating at VP/CMO level
Commercial instinct and ability to position Precision as a growth driver
Experience building or scaling a high functioning team
Experience integrating generative intelligence into creative systems
Experience leading enterprise clients

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: workday
Effort: long