Job description

Who We Are At MIRA Safety, our mission is simple: uncompromising protection. We are a marketing and distribution company specializing in high-quality personal protective equipment. Our products include professional-grade gas masks, filters, hazmat suits, and survival gear designed to protect against chemical, biological, radiological, and nuclear threats. From military and law enforcement professionals to first responders, agricultural workers, and everyday citizens, we design durable, reliable equipment with one goal in mind: saving lives. Join the Team At MIRA Safety, we value our people as much as our mission. Our culture is collaborative, goal-oriented, and focused on meaningful work rather than unnecessary meetings. We offer competitive pay, comprehensive benefits, performance bonuses, and the tools and support needed to succeed. Overview We are seeking a hands-on, data-driven Director of Marketing to lead and execute our ecommerce marketing strategy across all channels. This is a builder role for someone who thrives in both strategy and execution. You have managed ad accounts, built email flows, optimized landing pages, and driven measurable growth. You will lead a high-performing team and external partners while remaining directly involved in campaign execution, testing, analysis, and optimization. Key Responsibilities Strategy and Leadership • Develop and own an integrated marketing strategy across paid, owned, and earned channels • Translate company growth goals into actionable marketing plans, budgets, and KPIs • Build, mentor, and lead a high-performing team of acquisition and retention specialists • Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth Hands-On Channel Management We work with agency partners, but you are comfortable stepping in and executing when needed. • Google Ads: Oversee Search, Shopping, and PMAX campaigns. Propose keyword, bidding, and creative tests • Meta Ads: Oversee Facebook and Instagram campaigns, analyze performance, and lead creative testing to improve ROAS • Email and SMS: Work directly in Klaviyo and Attentive to optimize flows, test subject lines, and drive retention • Affiliate and Influencer Marketing: Manage and track partners through platforms such as Impact, CJ, and Rakuten • SEO: Oversee content strategy and technical improvements in partnership with developers • Other Paid Channels: Test and scale emerging platforms such as TikTok, YouTube, and CTV where ROI potential is strong Analytics and Optimization • Build and maintain performance dashboards using GA4, Shopify, Looker Studio, and related tools • Lead a culture of testing and iteration to continuously improve CAC, ROAS, LTV, and MER • Analyze full-funnel data and customer journeys to identify growth opportunities Collaboration and Execution • Partner with creative teams to brief and review ads, landing pages, and lifecycle assets • Coordinate product launches, promotions, and integrated campaigns • Manage marketing budgets and ensure profitable scaling of spend Qualifications • 7 or more years of marketing experience with direct, hands-on management of paid and owned channels • Proven success managing Google Ads, Meta Ads, Email and SMS, Affiliate, and SEO programs • Advanced experience with Shopify, GA4, Amazon Seller Central, and advertising platforms • Strong communication and leadership skills with the ability to both strategize and execute • Experience in a startup or high-growth DTC environment preferred You Will Thrive Here If You • Get energy from testing, data, and performance wins • Balance strategy and execution with ease • Move quickly, stay curious, and take ownership from start to finish Preferred Experience • Experience in CBRN-related industries • Prior military or law enforcement experience • Familiarity with the Entrepreneurial Operating System (EOS) • Willingness to travel up to 10 percent Work Location This role may be onsite, hybrid, or remote, depending on the location of the selected candidate. The final work arrangement will be confirmed prior to hire. What We Offer • Comprehensive health, dental, and vision insurance, with 75 percent of individual coverage paid by the company • Optional life, hospital, critical illness, and accident insurance • Generous paid time off and sick leave • Seven paid holidays Employees based at our Cedar Park, Texas office also enjoy access to on-site amenities including a gym, private soundproof pods, sauna, ice plunge, red light therapy, a game room, a fully stocked break room, and fresh eggs from our on-site chicken farm. As part of the application process, candidates will be asked to complete the Culture Index. Equal Opportunity Employer MIRA Safety is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

Requirements

Must-haves

We are seeking a hands-on, data-driven Director of Marketing to lead and execute our ecommerce marketing strategy across all channels. This is a builder role for someone who thrives in both strategy and execution.
Strategy and Leadership
Develop and own an integrated marketing strategy across paid, owned, and earned channels
Translate company growth goals into actionable marketing plans, budgets, and KPIs
Build, mentor, and lead a high-performing team of acquisition and retention specialists
Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth
Hands-On Channel Management
We work with agency partners, but you are comfortable stepping in and executing when needed.
Google Ads: Oversee Search, Shopping, and PMAX campaigns. Propose keyword, bidding, and creative tests
Meta Ads: Oversee Facebook and Instagram campaigns, analyze performance, and lead creative testing to improve ROAS
Email and SMS: Work directly in Klaviyo and Attentive to optimize flows, test subject lines, and drive retention
Affiliate and Influencer Marketing: Manage and track partners through platforms such as Impact, CJ, and Rakuten
SEO: Oversee content strategy and technical improvements in partnership with developers
Other Paid Channels: Test and scale emerging platforms such as TikTok, YouTube, and CTV where ROI potential is strong
Analytics and Optimization
Build and maintain performance dashboards using GA4, Shopify, Looker Studio, and related tools
Lead a culture of testing and iteration to continuously improve CAC, ROAS, LTV, and MER

Nice-to-haves

Experience in a startup or high-growth DTC environment preferred
Experience in CBRN-related industries
Prior military or law enforcement experience
Familiarity with the Entrepreneurial Operating System (EOS)
Willingness to travel up to 10 percent
Work Location
This role may be onsite, hybrid, or remote, depending on the location of the selected candidate. The final work arrangement will be confirmed prior to hire.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: jazzhr
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

Paid Time Off