Job description

About Us Propel builds technology that strengthens the social safety net in America. We envision a future where every American has the tools and resources they need to thrive. The safety net’s strength depends not just on funding, but delivery. Propel exists to dramatically improve how government benefits are delivered. Managing SNAP benefits, picking a D-SNP plan, or protecting against EBT theft should feel as seamless as Apple Pay or Netflix. Governments struggle to build modern, scalable user experiences. We don’t. Over 5 million Americans trust Propel today. We’ve grown revenue 35% YoY and are reinventing entire benefit categories, including Medicare, around the real needs of low-income Americans. We’re building a high-growth, high-ceiling, sustainable for-profit company where impact drives revenue. The Role Propel is launching new products that expand how we help people save money and access essential services. We’re looking for a Product Marketing Manager to help bring these products to market and grow their reach. This role will focus on consumer products and features that connect SNAP recipients with ways to save on everyday essentials and access healthcare—from grocery and retail offers to tools that help people navigate Medicare coverage. You’ll develop positioning and messaging, shape go-to-market and ongoing marketing strategies, and partner closely with Product, Lifecycle, Growth, Research, and business leads to drive adoption and repeat engagement. You’ll report to the Director of Product Marketing. What You’ll Do - Build a deep understanding of our audiences—their needs, motivations, perceptions, and sources of confusion—and use those insights to shape product and marketing decisions. - Define and test differentiated positioning, value propositions, naming, and messaging. - Write clear, compelling customer-facing copy for product launches and lifecycle communications. - Lead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement. - Bring audience and market insight into product development, from early strategy through launch and iteration. - Define success measures, design experiments, and use adoption, engagement, conversion, and revenue data to evaluate impact and adjust the strategy. What You Bring - 5+ years of experience in product marketing or a closely related role, ideally in a consumer technology environment. - Exceptional writing skills and the ability to make complex products clear, compelling, and trustworthy. - A track record of developing positioning and messaging and leading go-to-market strategy for new or evolving products. - Hands-on experience writing lifecycle communications that support onboarding, engagement, retention, or reactivation. - Strong audience orientation and a practical approach to using qualitative and quantitative insights to make decisions. - A track record of setting measurable goals, designing experiments, and using adoption, engagement, conversion, and revenue data to evaluate impact. - Comfort operating autonomously in a fast-moving environment, creating structure from ambiguity, adapting as priorities shift, and building buy-in across teams. Especially Helpful - Experience marketing products in benefits, healthcare, Medicare, financial technology, or another complex or highly regulated consumer category. At Propel, you'll enjoy: - Meaningful work and a strong shared sense of mission - Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year. - 20 Days of PTO - 4% 401K match - $10k lifetime spend towards Carrot Fertility - Excellent Medical, Dental and Vision options - Other health and mental health focused benefits and perks - Fair, equitable, and competitive salaries. Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC based startups at our stage. Additionally, pay is not determined based on location. The salary range for this position is $125,000 - $175,000 depending on experience and interview performance. Equity and excellent benefits come with this position as well! Additional Considerations: - We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities. - We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington. More About Propel Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org vote.org, GoFundMe, and GiveDirectly. Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas. Learn more about our impact from the press - Fintech Company Propel Announces $10 Million Fund For Food Stamp forbes.com - Late Show With Stephen Colbert linkedin.com - How to Propel the Fight Against Poverty in America youtube.com - How Tech is Helping Poor People Get Government Aid nytimes.com - Propel Routes Money to those Who Need it Most forbes.com - How one tech startup is giving cash to SNAP recipients npr.org - Recipients Affected By Government Shutdown forbes.com - How hunger relief groups say you can help feed your neighbors during the shutdown and beyond apnews.com - Helping our Users Navigate this Crisis joinpropel.com Join us, and let's build something amazing together!

Requirements

Must-haves

Propel is launching new products that expand how we help people save money and access essential services. We’re looking for a Product Marketing Manager to help bring these products to market and grow their reach.
What You’ll Do
Build a deep understanding of our audiences—their needs, motivations, perceptions, and sources of confusion—and use those insights to shape product and marketing decisions.
Define and test differentiated positioning, value propositions, naming, and messaging.
Write clear, compelling customer-facing copy for product launches and lifecycle communications.
Lead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement.
Bring audience and market insight into product development, from early strategy through launch and iteration.
Define success measures, design experiments, and use adoption, engagement, conversion, and revenue data to evaluate impact and adjust the strategy.
5+ years of experience in product marketing or a closely related role, ideally in a consumer technology environment.
Exceptional writing skills and the ability to make complex products clear, compelling, and trustworthy.
A track record of developing positioning and messaging and leading go-to-market strategy for new or evolving products.
Hands-on experience writing lifecycle communications that support onboarding, engagement, retention, or reactivation.
Strong audience orientation and a practical approach to using qualitative and quantitative insights to make decisions.
A track record of setting measurable goals, designing experiments, and using adoption, engagement, conversion, and revenue data to evaluate impact.
Comfort operating autonomously in a fast-moving environment, creating structure from ambiguity, adapting as priorities shift, and building buy-in across teams.
Especially Helpful
Experience marketing products in benefits, healthcare, Medicare, financial technology, or another complex or highly regulated consumer category.
Meaningful work and a strong shared sense of mission
Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year.
20 Days of PTO
$10k lifetime spend towards Carrot Fertility
Excellent Medical, Dental and Vision options
Other health and mental health focused benefits and perks
We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.

Nice-to-haves

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Platform: ashby
Effort: quick

Benefits

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Dental

Vision

401k

Pto