Objective
As the Manager, Marketing Communications, you will help shape how ZWILLING's family of brands shows up for the US market, combining strategic vision with hands-on execution. You will partner closely with the VP, Marketing Communications to help localize global brand direction from HQ into strategies that are relevant and effective for US consumers and retail partners. You will work closely with other marketing and MarComm team members, Sales, EComm, Social, Product Managers, Operations, and outside suppliers.
Primary Job Responsibilities
The Manager, Marketing Communications will report to the VP, Marketing Communications and will be responsible for the following:
Strategy
• Support the VP, Marketing Communications in localizing HQ campaigns and initiatives for US relevance where needed, and help influence global direction where there's opportunity to do so.
• Bring a forward-looking perspective to the business — spotting gaps and opportunities where marketing communications could create new value.
• Bring a big-picture perspective to day-to-day work, connecting individual projects back to broader brand and business goals.
• Partner with the VP, Marketing Communications on strategic planning and provide recommendations grounded in market and consumer understanding.
• Ensure all communications leaving the department are on-brand and consistent across all ZWILLING family of brands product lines.
US Product Launch Readiness
• Own go-to-market readiness for US-specific product launches, in addition to global products coming through HQ.
• Develop and manage launch kits, sell sheets, and supporting assets needed to bring US products to market.
• Partner with Sales and Product teams to ensure launch materials are accurate, on-brand, and delivered on schedule.
• Proactively take ownership of identifying the right supporting materials for each launch.
Cross-Functional Leadership & Team Management
• Manage a staff of one, as well as interns and any external support.
• Own and manage the Marketing Calendar, ensuring all departments are working toward the same messaging and deadlines.
• Build and maintain strong working relationships across Sales, Product Management, Operations, and outside suppliers.
• Oversee all fixturing and POS programs.
• Perform other special projects and administrative tasks as needed.
Qualifications
• Bachelor's degree, ideally in Marketing Communications, and experience in a branded, premium, B2C consumer products company or agency.
• Experience managing people.
• Demonstrated ability to think strategically and translate high-level direction into actionable, market-relevant plans.
• Experience in POS display development, including knowledge of construction and materials, a plus.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Excellent written and verbal communication skills.
• Good presentation skills.
• Sound organizational skills: planning, expediting, prioritizing, and multi-tasking.
Compensation Range: $90,000.00 - $100,000.00 per year contingent upon experience.
Our Ideal Candidate Must Be
• A strategic thinker who can move fluidly between big-picture planning and hands-on execution.
• Skilled at translating global brand direction into locally relevant strategy for the US market.
• Proactive self-starter who identifies new ways for the department to add value.
• Strong in project management, with solid organizational skills: planning, expediting, prioritizing, managing multiple tasks, and meeting deadlines.
• Invigorated in a fast-paced environment.
• Passionate, energetic, flexible, and resourceful.
• Self-motivated.
• Skilled at effectively communicating and collaborating with fellow employees, cross-functional partners, and outside agencies.
• Creative, with an eye for visual design and merchandising.
• Knowledgeable about branding initiatives and product / sales / retailer support materials and programs.