Position Summary
KAG is creating a new commercial growth marketing capability focused on one objective: creating new customer opportunities and accelerating profitable growth.
The Commercial Growth Marketing Manager will build and execute targeted strategies that identify prospective customers, generate qualified leads, penetrate priority accounts, and create measurable sales pipeline across KAG businesses.
This is not a traditional corporate marketing or communications position. The role sits at the intersection of marketing, sales, data, and commercial strategy. Success will be measured by the ability to turn market intelligence and targeted campaigns into meaningful customer conversations, qualified opportunities, new logos, and revenue.
Key Responsibilities
Demand Generation and New Customer Acquisition
• Develop and execute targeted commercial marketing campaigns that generate qualified prospects and measurable sales opportunities.
• Build programs focused on new logo acquisition, geographic expansion, priority industries, customer facilities, emerging markets, and strategic growth opportunities.
• Identify commercial whitespace and develop campaigns that introduce KAG capabilities to prospective customers.
• Create integrated campaigns across digital, email, industry events, targeted outreach, content, and other channels that move prospects toward sales engagement.
• Continuously test messaging, channels, audiences, and technologies to improve lead quality and conversion.
Account Based Marketing and Targeting
• Partner with Sales and Business Development leadership to identify priority industries, markets, accounts, and decision makers.
• Develop and execute account based marketing strategies for high value prospective customers.
• Build segmented audiences based on industry, geography, customer profile, transportation needs, facility locations, and commercial opportunity.
• Develop customized campaigns and messaging designed to penetrate strategic target accounts.
• Support cross sell initiatives by identifying opportunities to introduce additional KAG services and capabilities to existing customers.
Agency and Partner Management
• Own relationships with external marketing agencies and partners, including campaign strategy, audience targeting, creative development, media deployment, budget management, performance measurement, and optimization.
• Set clear objectives, scopes, timelines, and performance expectations for agency partners and ensure their work aligns with KAG commercial priorities and brand standards.
• Hold agency partners accountable for measurable commercial outcomes, including cost per lead, lead quality, conversion, pipeline created, and return on marketing investment.
• Evaluate agency capabilities and performance, recommend changes when needed, and ensure external resources operate as an effective extension of the Commercial organization.
Commercial Intelligence and Sales Enablement
• Translate market, customer, industry, and competitive information into actionable commercial opportunities.
• Provide Sales and Business Development teams with prospect intelligence, account insights, campaign engagement, and relevant market information.
• Develop sales enablement materials that support prospecting, customer conversations, industry campaigns, and strategic pursuits.
• Partner with Commercial Analytics to identify patterns, whitespace, market opportunities, and customer segments with the greatest growth potential.
• Create a disciplined process for moving marketing generated leads into active sales opportunities.
Digital Marketing and Technology
• Leverage digital marketing platforms, Salesforce, automation, data providers, artificial intelligence tools, and emerging technologies to increase the scale and effectiveness of commercial prospecting.
• Manage targeted digital campaigns designed to reach decision makers within priority industries and accounts.
• Evaluate tools and technologies that improve prospect identification, engagement, personalization, and lead conversion.
• Continuously improve the connection between marketing activity, sales follow through, and Salesforce pipeline.
Measurement and Commercial Impact
• Establish clear performance indicators for commercial marketing.
• Develop dashboards and reporting that connect marketing activity to leads, qualified opportunities, pipeline, customer acquisition, and revenue.
• Track campaign effectiveness throughout the commercial funnel and adjust investment based on performance.
• Measure and communicate return on marketing investment to Commercial leadership.
• Build a culture where commercial marketing success is measured by opportunities created and revenue influenced, not simply activity, impressions, or content produced.
What Success Looks Like
• Build a repeatable commercial demand generation capability for KAG.
• Expand the number and quality of prospects entering the sales funnel.
• Increase engagement with priority target accounts.
• Generate measurable new logo opportunities and commercial pipeline.
• Improve conversion from marketing engagement to sales activity.
• Establish clear attribution between commercial marketing investment, pipeline creation, and revenue growth.
• Create productive agency partnerships that consistently deliver measurable commercial value.
Qualifications
• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred.
• Proven success in business-to-business marketing, demand generation, growth marketing, account based marketing, business development, or a related commercial role.
• Demonstrated experience creating campaigns that generate leads, pipeline, or measurable commercial outcomes.
• Experience managing external agencies, campaign budgets, and partner performance.
• Experience working directly with sales organizations and understanding business to business sales funnels.
• Experience with CRM platforms, preferably Salesforce, and marketing automation or demand generation technology.
• Strong analytical skills with the ability to translate data into commercial action.
• Transportation, logistics, industrial services, energy, chemical, manufacturing, or related industry experience preferred but not required.
Skills and Abilities
• Commercial mindset with a strong bias toward growth and measurable outcomes.
• Naturally curious and motivated to uncover the next customer, market, or growth opportunity.
• Comfortable building a new capability rather than inheriting an established playbook.
• Able to move between strategy and execution and personally drive campaigns from concept through measurement.
• Strong analytical, problem solving, written, and verbal communication skills.
• Comfortable working with data, CRM systems, marketing technology, artificial intelligence tools, and emerging demand generation platforms.
• Collaborative and capable of working across Sales, Operations, Pricing, Analytics, and Corporate Communications.
• Competitive, results oriented, and motivated by creating measurable commercial impact.
Organizational Alignment
This role resides within the Commercial organization and owns marketing activity designed to generate demand, create sales opportunities, and support commercial growth. The role partners closely with Corporate Communications to ensure externally facing materials align with KAG brand, messaging, and corporate standards.
Note: The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities and skills required of associates so classified. Management retains the right to assign or reassign duties at any time. Job description is subject to change. All employees of the Company are expected to:
1 Promote positive work habits including effective and timely communication, teamwork and respect for coworkers.
2 Provide constructive guidance to other employees and representatives of third parties.
3 Contribute to providing the highest quality of products and services to customers.
We are committed to providing equal employment opportunities and reasonable accommodations to qualified individuals with disabilities, in line with all applicable laws and our policies designed to ensure compliance with those laws. If you require an accommodation during the application, interview, or employment process, please contact Human Resources. Qualified individuals must be able to perform the essential functions of the position with or without reasonable accommodation
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