Location: New York City (Hybrid). Our team works from our NYC office twice a week.
Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese, using chickpeas. Why? Because we know chickpeas aren’t just delicious; they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the #1 better-for-you pasta brand in the country, and our products are available in over 21,000 stores nationwide. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.
Your Mission: As Banza’s Senior Brand Marketing Associate, you’ll own many of the most important ways Banza shows up in the real world: our brand ambassador program, our events and trade shows, our packaging and design output, and our influencer and creator partnerships. You’ll be well supported with resourcing: you’ll manage a desk of external designers, a tradeshow agency, an influencer consultancy, and anything else you need to manage multiple important workstreams. It’s an extremely exciting opportunity to touch multiple different parts of marketing. This role reports to the Brand Marketing Manager.
What You’ll Do: Project Manage Expertly
Own the master calendar across packaging, influencer campaigns, ambassador activations and events, and and keep every stakeholder on track
Build and maintain the trackers, briefs, and intake processes along with help from partners
Triage competing requests from Sales, Product, Ops, and leadership, and make the call on what moves and what waits
Packaging & design outsourcing
Own the end-to-end packaging process across product lines, from brief through QC and print-ready files
Own our freelance designer bench: match the right designer to the right project, brief them well, negotiate rates, manage timelines, and hold the quality bar on what comes back
Run packaging and shelf audits to find opportunities for in-store breakthrough, and bring recommendations to the table
Influencer & creator partnerships
Manage the day-to-day relationship with our influencer consultancy and freelance partner, supporting the development of influencer strategy & briefs, while they lead execution..
Ensure the paid social team always has enough strong UGC to work with
Identify where the current playbook is stale and propose new formats, platforms, and partners to test.
Events and Ambassador
Plan and execute all trade shows and events, from Expo West to retailer roadshows: booth logistics, swag, collateral, staffing, and on-site run of show
Manage our booth agency and event vendors
Oversee a demo agency & plan in store demos
Manage a team of external ambassadors who are building local superfan communities in their hometowns
Track performance, share learnings, and make the case for where to expand or pull back
Who you are:
You are an exceptional project manager - You are hyper organized. Nothing falls through the cracks, and people know that about you.
You’re excited to oversee a lot - Four workstreams sounds energizing to you, not alarming. You’d rather be busy across a range of projects than deep on one..
You have about 4-6 years of marketing experience - Ideally with time spent in influencer, events, packaging, or brand marketing at a CPG food and beverage company
You get great work out of external partners - You’ve briefed designers, creators, or agencies before, and you know how to give feedback that gets you a better second round.
You’re a clear writer and communicator - You explain the “why” behind your thinking, and your briefs leave no room for guessing.
You’re a self-starter - You chase down answers, follow up, and don’t need a manager to unblock you on the small stuff.
You’re excited about Banza - You have a real interest in food and the culture around it.
To Apply: Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. If you have any questions, please email jobs@eatbanza.com .
We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza.
Compensation
The salary range for this role is $82k-$100k. The range is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles and locations. Any updates to the salary range or considerations based on your experience and location will be communicated to you as a candidate.
Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, geographical location, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall within the range based on these factors.
Perks and Benefits
Equity in Banza
Annual Bonus
Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
One Medical Membership
Short Term Disability and Life Insurance
Flexible Spending Account / Health Savings Account
Commuter Benefits
401(k)
Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
New Parents: 12 weeks of paid parental leave plus additional optional leave time to add, and 4 weeks of flexible return to work arrangements.
Breast milk shipping service for traveling team members provided by Milk Stork
Monthly fitness, internet and phone stipends
Monthly lunch stipend to encourage team member connection
Annual education stipend
Home office set-up stipend
Unlimited Pasta, Rice & Mac
$500 annual stipend to purchase our pizza and waffles, wherever they're sold
Quarterly snack box for remote employees
Lively NYC office stocked with snacks and beverages
Quarterly in-person and remote events
Our Commitment: Banza is committed to a diverse and inclusive workforce. To achieve our mission of inspiring people to eat more chickpeas and other beans, we greatly benefit from a range of perspectives, which comes from diversity of all types, at all levels of the organization. Facilitating diversity and inclusion is the smart thing for our business. So we strongly encourage women, veterans, people with all abilities, people of color, and gender nonconforming candidates to apply.
Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants, including those with criminal histories consistent with legal requirements.
Banza participates in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. As a participating employer, we provide the federal government with Form I-9 information to verify work authorization. For more information about E-Verify, please visit www.e-verify.gov .
If you have any questions, please email jobs@eatbanza.com.