Job description

Who We Are Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community. Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families. We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change. The Opportunity We’re hiring a Product Marketing Manager to sit at the center of how we bring Good Inside to life. This is a true PMM role - but at Good Inside, that means marketing two interconnected products: Our digital product (app experience, UX, features, tech functionality) Our content product (expert-led written, audio, and video programming that drives real parenting transformation) This person will sit on the Marketing team and report to the Head of Marketing, while building strong cross-functional relationships with Product Managers, Content Managers, Writers, Creative, Lifecycle, Growth, and Analytics. Your job is to ensure we tell the right story about what we build, and that every feature, experience, and piece of content lands clearly, compellingly, and strategically in-market. This is a hybrid role and requires 3 days per week in our Midtown Manhattan office. What You’ll Own Turn Product Into Story You’ll take what we’re building and make it matter. Translate roadmap into clear, compelling messaging that shows parents not just what a feature does, but how it changes their everyday life. Launch What We Build Own go-to-market for features, content drops, and big moments. Write the brief. Shape the narrative. Partner across Growth, Lifecycle, Creative, and Social to bring it to life across every channel. Market Content Like a Product Our content isn’t a library, it’s a strategic offering. You’ll position series, workshops, and new drops in ways that feel differentiated, urgent, and transformative. Sharpen the Message Keep our messaging tight, human, and clear. Eliminate fluff. Strengthen differentiation. Make sure what we promise matches what parents experience inside the product. Connect the Dots Work closely with Product, Content, Analytics, Growth, and Creative. Be the bridge between what we build and how we show up in the world. Who You Are 4–6 years of experience in product marketing, content marketing, or growth marketing Experience partnering closely with Product teams on feature launches Strong messaging and positioning skills - you can turn complexity into clarity Comfortable working in fast-moving, ambiguous environments Highly organized and proactive - you don’t wait to be handed a brief Deeply collaborative and low-ego Data-informed - you care about performance and iteration Excited about building a category-defining consumer brand Bonus if you: Have experience in subscription businesses Working knowledge of analytics/dashboards like Amplitude or Looker/Omni Have worked in content-driven or community-driven products Have experience marketing both technology and media/content What We Offer Compensation: Annual salary for this role will be $140k - $155k Company Equity Comprehensive benefits package 401k + Company match Time off to recharge Hybrid work environment A high-ownership, high-performance, high-collaboration culture Equal Employment Opportunity Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws. We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone.. If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs. For information about Good Inside's privacy practices, see our Privacy Policy . California applicants, please also see our CA Applicant Privacy Notice .

Requirements

Must-haves

4–6 years of experience in product marketing, content marketing, or growth marketing
Experience partnering closely with Product teams on feature launches
Strong messaging and positioning skills - you can turn complexity into clarity
Comfortable working in fast-moving, ambiguous environments
Highly organized and proactive - you don’t wait to be handed a brief
Deeply collaborative and low-ego
Data-informed - you care about performance and iteration
Excited about building a category-defining consumer brand
Have experience in subscription businesses
Working knowledge of analytics/dashboards like Amplitude or Looker/Omni
Have worked in content-driven or community-driven products
Have experience marketing both technology and media/content

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

401k