MKTG302: Email marketing

• All JerseySTEM roles are pro-bono (unpaid) positions.
• JerseySTEM is a mission-driven professional network of pro-bono contributors dedicated to improving access to STEM education and career pathways for underserved middle school girls in New Jersey.
• Members contribute their professional skills and leverage their networks in service of the organization’s gender-equity agenda.
• This is a pro-bono volunteer position.
• Plan, execute, and optimize email marketing campaigns to engage our audience and drive desired actions.
• Develop captivating and relevant email content, including copywriting and design, to ensure messages resonate with recipients.
• Implement audience segmentation strategies to deliver personalized and targeted email campaigns.
• Conduct A/B tests on various email elements to refine content and increase campaign effectiveness.
• Utilize email marketing analytics tools to track and analyze campaign performance, making data-driven improvements.
• Oversee email list management, including maintenance, growth, and segmentation.
• Implement email marketing automation workflows to streamline processes and enhance engagement.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to execute email campaigns successfully.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in managing email marketing campaigns and using email marketing platforms.
• Strong writing and copywriting skills with an understanding of email content optimization.
• Familiarity with email marketing analytics and reporting tools.
• Knowledge of email marketing best practices, including audience segmentation and A/B testing.
• Creative mindset and ability to create compelling email designs and layouts.
• Detail-oriented and organized with the ability to manage multiple email campaigns simultaneously.

None flagged.