Job description

About the Company The company is a recognized leader in heavy equipment rental across California. The organization is experiencing strong and sustained growth, and is known for its forward-thinking culture, customer-first approach, and commitment to developing talent across the business. About the Position The company is seeking a Regional Sales Manager to lead and grow a high-performing sales organization across Southern and Central California. This role oversees more than 20 Rental Sales Representatives across 9 locations, from Fresno to Indio. The Regional Sales Manager will set the strategic direction for the territory, elevate sales performance, and drive profitability while delivering an unmatched customer experience. This is a pivotal leadership opportunity for a seasoned rental industry professional ready to shape a region, inspire a winning team, and build on momentum during an exciting growth period. Key Responsibilities: • Develop & Execute Strategy: Build and implement impactful sales strategies to expand market share, accelerate growth, and enhance customer satisfaction. • Lead & Inspire: Coach, mentor, and motivate a team of 20+ rental sales representatives through performance management, ride-alongs, and structured development programs. • Drive Performance: Monitor key sales metrics, champion CRM adoption, enforce accountability, and cultivate a results-driven culture. • Cross-Functional Collaboration: Partner closely with marketing, operations, and other divisions to maximize opportunities and deliver cohesive customer value. • Market Expertise: Use industry data and analytics to identify trends, guide rental fleet planning, and ensure competitive positioning. Requirements • Bachelor’s degree required. • 10+ years of experience in the heavy equipment rental industry. • Demonstrated success leading high-performing sales teams. • Strong knowledge of construction equipment and rental market dynamics. • Must reside within commuting distance of the Los Angeles/Inland Empire region . • Willingness to travel throughout the territory, including occasional overnight travel (up to 25%). Benefits • Competitive base salary starting at $150,000 + quality commission program and corporate bonus potential • Profit Sharing Program • 401(k) plan • Medical, dental, and vision plans • Health & dependent care FSA options • Employee Assistance Programs & wellness initiatives

Requirements

Must-haves

Develop & Execute Strategy: Build and implement impactful sales strategies to expand market share, accelerate growth, and enhance customer satisfaction.
Coach, mentor, and motivate a team of 20+ rental sales representatives through performance management, ride-alongs, and structured development programs.
Monitor key sales metrics, champion CRM adoption, enforce accountability, and cultivate a results-driven culture.
Cross-Functional Collaboration: Partner closely with marketing, operations, and other divisions to maximize opportunities and deliver cohesive customer value.
Use industry data and analytics to identify trends, guide rental fleet planning, and ensure competitive positioning.
Bachelor’s degree required.
10+ years of experience in the heavy equipment rental industry.
Demonstrated success leading high-performing sales teams.
Strong knowledge of construction equipment and rental market dynamics.
Must reside within commuting distance of the Los Angeles/Inland Empire region .
Willingness to travel throughout the territory, including occasional overnight travel (up to 25%).

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: breezy
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Wellness