GTM Engineer, Growth Marketing at Ocrolus Inc.

Job description

Come build at the intersection of AI and fintech. At Ocrolus, we’re on a mission to help lenders automate workflows with confidence—streamlining how financial institutions evaluate borrowers and enabling faster, more accurate lending decisions. Our AI workflow and analytics platform for lenders is trusted at scale, processing nearly one million credit applications every month across small business, mortgage, and consumer lending. By integrating state-of-the-art open- and closed-source AI models with our human-in-the-loop verification engine, Ocrolus captures data from financial documents with over 99% accuracy. Thanks to our advanced fraud detection and comprehensive cash flow and income analytics, our customers achieve greater efficiency in risk management, and provide expanded access to credit—ultimately creating a more inclusive financial system. Trusted by more than 400 customers—including industry leaders like Better Mortgage, Brex, Enova, Nova Credit, PayPal, Plaid, SoFi, and Square—Ocrolus stands at the forefront of AI innovation in fintech. Join us, and help redefine how the world’s most innovative lenders do business. About the role This is a new role. There's no playbook to inherit. You'll write it. You'll join Growth Marketing and report to our VP of Growth Marketing. You'll mine sales, marketing and product usage data to build audiences, find expansion opportunities in our customer base, automate the manual work our team does today, and run experiments that show what's working. You'll also bring our Clay program in-house and become the team's go-to builder. For your first few months, you'll work through a backlog we've already built. After that, you set the agenda: spot the gaps, pitch the fix, build it and show what it moved. We’ll measure success from meetings and pipeline from audiences you built, expansion revenue from accounts you flagged and manual work your builds removed. You'll work every day with our customer marketing, digital, events and SDR teams, and with RevOps. Most of them are in the US. Our stack: Clay, Claude, HubSpot, Salesforce, Snowflake and Heap. You’ll liaise with our Business Analytics team, based in India, as an additional data resource. Your first six months Own our Clay program end-to-end. Build a wallet-share view of our customers: who uses which products, how much they process and where the expansion is. Give our SDRs sharper audiences, segmented by vertical, lifecycle stage and buying signals, and scored against what our closed-won deals look like. Enrich event and target-account lists so our team walks into every event knowing who to meet. Connect campaign activity to pipeline in HubSpot and Salesforce so we can see what's working. Clean up and document what you inherit so every build after it goes faster. After that Bring us ideas every week, ranked by what they'd move: pipeline, expansion or retention. Size a new segment fast. We name the market. You give us a TAM and SAM we can act on, from our data and public sources, in days. Take on builds for the rest of Growth Marketing: brand, content, digital, customer marketing and events. Run tests on audiences, messages and channels, and tell us what changed the number. What matters most, in order You own things. You spot the problem before anyone assigns it, pitch a fix, build it and measure it. If every project on your resume started with someone telling you what to build, this isn't the role for you. You're commercially minded. You measure your work in pipeline and revenue, not activity. You've tied marketing work to pipeline or revenue before. You know when an 80% answer today beats a perfect answer in three weeks. You build. You've shipped automations, agents or data workflows that run on real GTM data. You write SQL. You can write or direct code (Python or JavaScript) that calls an API and moves data. Code written with AI counts, as long as you can explain it and fix it when it breaks. Also required Clear, confident spoken and written English. You'll work live with US-based marketing and RevOps leaders every day. Hands-on HubSpot or Salesforce. You've built lists, workflows and reports, not just read them. 4+ years in B2B marketing, sales, RevOps, growth or GTM engineering. Agency and freelance work count. Be clear about which work was yours. Nice to have Clay. You'll own ours, so real Clay builds put you at the front of the line. Experience at a lending, fintech or B2B SaaS company that sells to US buyers. Snowflake or another data warehouse. Heap or another product analytics tool. Intent data (6sense, Bombora, ZoomInfo) and GA4. LLM APIs, agent frameworks, or workflow tools like n8n, Zapier or Make. Life at Ocrolus We’re a team of builders, thinkers, and problem solvers who care deeply about our mission — and each other. As a fast-growing, remote-first company, we offer an environment where you can grow your skills, take ownership of your work, and make a meaningful impact. Our culture is grounded in four core values: Empathy – Understand and serve with compassion Curiosity – Explore new ideas and question the status quo Humility – Listen, be grounded, and remain open-minded Ownership – Love what you do, work hard, and deliver excellence We believe diverse perspectives drive better outcomes. That’s why we’re committed to fostering an inclusive workplace where everyone has a seat at the table, regardless of race, gender, gender identity, age, disability, national origin, or any other protected characteristic. We look forward to building the future of lending together.

Requirements

Must-haves

Your first six months
Own our Clay program end-to-end.
Build a wallet-share view of our customers: who uses which products, how much they process and where the expansion is.
Give our SDRs sharper audiences, segmented by vertical, lifecycle stage and buying signals, and scored against what our closed-won deals look like.
Enrich event and target-account lists so our team walks into every event knowing who to meet.
Connect campaign activity to pipeline in HubSpot and Salesforce so we can see what's working.
Clean up and document what you inherit so every build after it goes faster.
Bring us ideas every week, ranked by what they'd move: pipeline, expansion or retention.
Size a new segment fast. We name the market. You give us a TAM and SAM we can act on, from our data and public sources, in days.
Take on builds for the rest of Growth Marketing: brand, content, digital, customer marketing and events.
Run tests on audiences, messages and channels, and tell us what changed the number.
What matters most, in order
You own things. You spot the problem before anyone assigns it, pitch a fix, build it and measure it. If every project on your resume started with someone telling you what to build, this isn't the role for you.
You're commercially minded. You measure your work in pipeline and revenue, not activity. You've tied marketing work to pipeline or revenue before. You know when an 80% answer today beats a perfect answer in three weeks.
Also required
Clear, confident spoken and written English. You'll work live with US-based marketing and RevOps leaders every day.
Hands-on HubSpot or Salesforce. You've built lists, workflows and reports, not just read them.
4+ years in B2B marketing, sales, RevOps, growth or GTM engineering. Agency and freelance work count. Be clear about which work was yours.

Nice-to-haves

Clay. You'll own ours, so real Clay builds put you at the front of the line.
Experience at a lending, fintech or B2B SaaS company that sells to US buyers.
Snowflake or another data warehouse. Heap or another product analytics tool.
Intent data (6sense, Bombora, ZoomInfo) and GA4.
LLM APIs, agent frameworks, or workflow tools like n8n, Zapier or Make.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigorestsqlpythonjavascriptapillm

Platform: greenhouse
Effort: quick