Principal Graphic Designer

• Define and steward the visual design language for Fanatics TCG franchises, ensuring each property has a distinctive, recognizable, and scalable identity.
• Lead the development and ongoing evolution of card-frame systems, including frame architecture, information hierarchy, typography, iconography, color, and the visual grammar used to communicate gameplay information.
• Develop and maintain comprehensive franchise identity systems, including logos, color systems, typography, graphic elements, and brand standards.
• Translate creative concepts into documented design systems, templates, shared libraries, and production tools that can be applied consistently across cards, packaging, marketing materials, and related brand touchpoints.
• Serve as the hands-on design lead for high-impact, highly complex, or ambiguous initiatives, guiding work from early exploration and concept development through production-ready execution.
• Partner with Game Design to ensure graphic systems support readability, information hierarchy, and gameplay comprehension without compromising the distinct character of each franchise.
• Collaborate with Creative, Product Development, and Production partners to balance creative ambition with product requirements, print capabilities, manufacturing constraints, schedules, and business objectives.
• Establish and uphold graphic design quality standards across the product line, reviewing key work and identifying solutions when designs do not meet established creative, functional, or production requirements.
• Act as a trusted design authority by clearly articulating design rationale, evaluating creative tradeoffs, and building alignment among creative and non-creative stakeholders.
• Provide actionable critique, mentorship, and technical guidance to other designers, helping the team apply shared standards while continuing to develop their individual craft.
• Identify recurring design, workflow, and production challenges and lead improvements to templates, documentation, review practices, asset management, and cross-functional handoffs.
• Maintain organized, accurate, and accessible design files, standards, and shared assets that support efficient collaboration and long-term franchise development.
• Qualifications & Experience
• 8 or more years of professional graphic design experience, or equivalent experience demonstrating ownership of complex brand, identity, or design-system work.
• A portfolio demonstrating advanced craft in typography, hierarchy, composition, color, and information design, including work for highly constrained or information-dense formats.
• Demonstrated experience creating and evolving scalable visual systems, templates, standards, and shared tools that support consistent execution across products and contributors.
• The ability to lead complex or ambiguous design challenges, translate creative direction into practical solutions, and influence decisions through clear design rationale and constructive collaboration.
• Experience partnering across creative, product, game design, and production disciplines, while providing mentorship, critique, or craft guidance to other designers.
• Advanced proficiency in Adobe Creative Suite and strong working knowledge of print production, packaging, file preparation, and template-based design.
• All employees of Fanatics TCG are expected to be onsite in our Seattle office five days per week.
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