Job description

Staples is business to business. You’re what binds us together. Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. What you will be doing: • Coordinate the planning, setup, launch, and execution of digital marketing campaigns across paid social, display, video, audio, search, and programmatic channels. • Manage project plans, timelines, deliverables, stakeholder communications, and campaign dependencies to keep initiatives on schedule. • Configure and maintain audience targeting, budgets, bidding strategies, tracking requirements, creative rotations, and campaign settings. • Monitor performance and identify opportunities to improve acquisition, engagement, conversion, and return on marketing investment. • Analyze campaign results, identify trends, and develop actionable recommendations that strengthen future performance. • Create campaign briefs, project documentation, reporting dashboards, and status updates for marketing leaders and business partners. • Partner with Creative to evaluate messaging and creative performance and improve customer engagement. • Support marketing technology, audience integrations, data feeds, attribution models, and campaign measurement initiatives. • Coordinate with internal teams, agencies, vendors, and technology partners to resolve issues and remove execution roadblocks. • Support budget pacing, spend tracking, forecasting, and investment allocation across marketing channels. • Identify process improvements that increase campaign efficiency, reporting accuracy, and operational effectiveness. • Stay current on digital marketing trends, technologies, channel capabilities, and best practices. What You Bring to the Table: • Strong project management and organizational skills, with the ability to manage multiple timelines, priorities, and stakeholders. • An analytical mindset and the ability to interpret performance data, identify trends, and develop business-focused recommendations. • Clear written and verbal communication skills, including the ability to present insights to technical and non-technical audiences. • A collaborative approach and the ability to build productive relationships across Marketing, Creative, Analytics, Technology, Finance, agencies, and vendors. • Curiosity, ownership, adaptability, and a proactive approach to solving problems and improving processes. What’s needed: Basic Qualifications: • Bachelor's degree in Marketing, Business, Communications, Economics, Analytics, Finance, Advertising, or equivalent work experience. • 2+ years of professional experience in digital marketing, growth marketing, marketing analytics, campaign management, project management, business analytics, finance, economics, or a related field. • Experience analyzing data and producing actionable business recommendations. • Experience managing multiple projects, deadlines, and stakeholders simultaneously. • Advanced Microsoft Excel skills, including pivot tables, lookups, reporting, and data analysis. • Experience using reporting, analytics, or business intelligence tools. Preferred Qualifications: • 2+ years of paid media, growth marketing, or performance marketing experience. • Experience managing campaigns in Meta, LinkedIn, Google Ads, DV360, The Trade Desk, or similar advertising platforms. • Experience using Adobe Analytics, Tableau, Google Analytics, or a similar marketing analytics platform. • Experience with audience management, marketing technology integrations, attribution, or campaign tracking methodologies. • Knowledge of test-and-learn methodologies, A/B testing, and marketing optimization strategies. • Experience working in a B2B marketing environment. • Demonstrated ability to translate complex performance data into clear, business-focused recommendations. We Offer: • Inclusive culture with associate-led Business Resource Groups • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more! The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

Requirements

Must-haves

Staples is business to business. You’re what binds us together.
Coordinate the planning, setup, launch, and execution of digital marketing campaigns across paid social, display, video, audio, search, and programmatic channels.
Manage project plans, timelines, deliverables, stakeholder communications, and campaign dependencies to keep initiatives on schedule.
Configure and maintain audience targeting, budgets, bidding strategies, tracking requirements, creative rotations, and campaign settings.
Monitor performance and identify opportunities to improve acquisition, engagement, conversion, and return on marketing investment.
Analyze campaign results, identify trends, and develop actionable recommendations that strengthen future performance.
Create campaign briefs, project documentation, reporting dashboards, and status updates for marketing leaders and business partners.
Partner with Creative to evaluate messaging and creative performance and improve customer engagement.
Support marketing technology, audience integrations, data feeds, attribution models, and campaign measurement initiatives.
Coordinate with internal teams, agencies, vendors, and technology partners to resolve issues and remove execution roadblocks.
Support budget pacing, spend tracking, forecasting, and investment allocation across marketing channels.
Identify process improvements that increase campaign efficiency, reporting accuracy, and operational effectiveness.
Stay current on digital marketing trends, technologies, channel capabilities, and best practices.
Strong project management and organizational skills, with the ability to manage multiple timelines, priorities, and stakeholders.
An analytical mindset and the ability to interpret performance data, identify trends, and develop business-focused recommendations.
Clear written and verbal communication skills, including the ability to present insights to technical and non-technical audiences.
A collaborative approach and the ability to build productive relationships across Marketing, Creative, Analytics, Technology, Finance, agencies, and vendors.
Curiosity, ownership, adaptability, and a proactive approach to solving problems and improving processes.

Nice-to-haves

Experience managing campaigns in Meta, LinkedIn, Google Ads, DV360, The Trade Desk, or similar advertising platforms.
Experience using Adobe Analytics, Tableau, Google Analytics, or a similar marketing analytics platform.
Experience with audience management, marketing technology integrations, attribution, or campaign tracking methodologies.
Knowledge of test-and-learn methodologies, A/B testing, and marketing optimization strategies.
Experience working in a B2B marketing environment.
Demonstrated ability to translate complex performance data into clear, business-focused recommendations.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: oracle-cloud
Effort: medium

Benefits

Benefits detected in the listing.

401(K)

Pto

Wellness