Senior Director, HCP Marketing — Flu portfolio (Fluzone HD, Fluzone SD, Flublok)
Sanofi· Biopharmaceuticals· Oct 16, 2026 · 12d ago
Morristown, NJ
Hybrid
Full-time
Director
$206K–$298K
10+ years exp
Job description
Job title : Senior Director, HCP Marketing — Flu portfolio (Fluzone HD, Fluzone SD, Flublok)
Location: Morristown, NJ
About the role
Lead U.S. HCP marketing for Sanofi flu vaccines portfolio Fluzone, Fluzone High-Dose, Flublok) positioning each product within the broader U.S. vaccines portfolio. This is not a single-product role: you will navigate a complex, competitive and evolving market, where portfolio positioning drives revenue. You will own sales-force engagement, end-to-end NPP and omnichannel performance, precision-targeted customer engagement, and health-system/account activation translating strategy into adoption, standardization, and sustained utilization. You will manage a team of marketers, ranging from Associate Director to Product Manager, orchestrate agencies/third parties, and serve as a central leader across workstreams. Reports to the U.S. Head of Flu franchise.
Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization.
About Sanofi
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Main Responsibilities
Sales force execution: Primary liaison to four distinct sales teams, set field engagement model, content sequencing, field/NPP orchestration, and KPIs; deliver field‑ready tools and trainings; drive account-level activation across two distinct moments, pre-book execution and in-season activation, each with its own call to action and tactics (e.g., EHR/health-maintenance prompts during flu season)
Own NPP & omnichannel: Lead media planning, channel mix, creative, measurement, optimization, and precision engagement strategies; build full‑funnel KPIs; run weekly performance governance; reallocate spend dynamically by region/segment; deploy precision marketing approaches to maximize reach and engagement across customer segments beyond available field capacity.
Brand & content leadership: Convert insights (ATU, VCR drop-off, EHR signals, field intel) into clear value propositions, personalized customer journeys, and disciplined messaging across pediatric and adult practices/health systems. Lead market research initiatives, informed by but separate from these insights
Agency/partner leadership: Manage a multi-agency ecosystem (no single agency of record) spanning creative, media, martech, analytics and data partners; direct each with tight briefs/SOWs/SLAs and understand how they intersect with strategy and tactics across all four sales teams. Ensure on-time, on-budget delivery and measurable ROI.
Cross‑functional & global: Align Sales, Market Access, Medical/HEOR, Analytics, Supply, Training, Communications, Legal, Regulatory and Compliance; serve as U.S. point person with Global Marketing; integrate latest evidence into compliant storytelling.
People leadership: Lead and develop a high-performing team with a range of levels and skill sets; raise talent density; set clear OKRs; foster a culture of accountability, inclusion, and P&L ownership.
Performance & governance: Own targets, dashboards, and leadership presentations and readouts; manage advertising and promotion /NPP budgets; ensure RC/MLR readiness and full compliance.
Accountable for meeting or exceeding brand and financial targets by fiscal and seasonal year-end, using analytics to identify leakage and deploying rapid corrective HCP interventions; partner with Sales/Medical/Value for maternal defense and infant immunization standardization.
Dynamic OPEX allocation - geo‑segmented prioritization; shift to lower‑funnel levers (EHR, workflow, point of care); tie spend to measurable behavior change.
Transform omnichannel - embed journeys, trigger personalized follow-ups, and optimize ecommerce platform VaccineShop; integrate personal non-personal promotion as one orchestrated system.
Strengthen franchise ownership & talent - clear governance; succession planning; capability building.
About the Job
Bachelor’s degree required; MBA/advanced degree preferred.
10 years pharma/biopharma commercial experience with 8 years in brand/HCP marketing; launch and/or seasonal brand experience preferred.
Proven success in sales force engagement, precision marketing, and NPP/omnichannel with measurable outcomes, including positioning individual products within a portfolio against competitors to drive revenue.
Data‑driven operator with strong cross‑functional influence and executive communication.
Pediatrics/respiratory/IDN and global collaboration experience a plus.
Travel: Up to 30%.
Why Choose Us
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology.
Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare.
Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Pursue progress , discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
Sanofi US endeavours to make our career center accessible to any and all users. If you are experiencing difficulty and need assistance applying online, please call 1-866-SANOFI2 (1-866-726-6342) or click here
US and Puerto Rico Residents Only
Sanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
North America Applicants Only
The salary range for this position is:
$206,250.00 - $297,916.66
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
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Benefits
Benefits detected in the listing.
Parental Leave
Wellness