Job description

Overview Microsoft is leading the shift to AI-powered work through Microsoft 365 Copilot and a growing portfolio of Copilot experiences. Our Copilot Growth strategy is designed to expand reach, engagement, and value realization across the customer journey—from free experiences and trials to paid adoption, sustained usage, and expansion. The Copilot Marketing team accelerates Copilot growth by connecting product experiences, lifecycle marketing, commercial programs, and partner-led execution. We build scalable motions that help customers discover Copilot, experience meaningful value, convert to paid offerings, and deepen usage over time. At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. We embrace a growth mindset, foster innovation, and collaborate across teams to deliver inclusive customer and partner experiences grounded in respect, integrity, and accountability. About the Role As a Senior Product Marketing Manager for Copilot Growth, you will define and drive growth strategy across the free-to-paid customer journey for Microsoft 365 Copilot and related Copilot experiences in the Corporate and SMB (SME&C) segment. You will create integrated programs that expand reach, activate new users, demonstrate value, convert qualified customers to paid offerings, and accelerate sustained adoption and expansion. This role sits at the intersection of product marketing, lifecycle growth, partner enablement, and go-to-market execution. You will connect in-product, digital, field, and partner motions; shape program strategy and offers; equip partners to acquire, activate, and convert customers; and establish measurement frameworks that improve performance across the funnel. If you are passionate about scaling AI adoption, building customer journeys that convert interest into durable value, and enabling partners to deliver repeatable Copilot outcomes, this role offers the opportunity to shape high-impact growth programs at global scale. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. We build on our values of respect, integrity, and accountability to create a culture where everyone can thrive. Responsibilities Key Responsibilities • Define and drive the Copilot Growth strategy across free experiences, trials, paid conversion, adoption, retention, and expansion, with clear customer segments, value propositions, priorities, and success measures. • Build and optimize integrated customer journeys that connect product-led, digital, field, and partner touchpoints to increase activation, engagement, conversion, and sustained Copilot usage. • Lead Copilot Growth programs—including acquisition, free-user engagement, trials, conversion, deployment, adoption, retention, and expansion—and translate strategy into scalable campaigns, offers, playbooks, and execution plans. • Partner across Product Marketing, Engineering, Finance, Business Planning, Sales, Customer Success, and Partner teams to influence product experiences, commercial motions, investments, and go-to-market decisions. • Embody our Culture   &   Values. Qualifications Required/minimum qualifications • Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Additional or preferred qualifications • Analytical Skills: Strong quantitative capabilities, including funnel analysis, cohort measurement, experimentation, business-case development, and translating insights into actions • Leadership & Communication: Exceptional communication and leadership skills, with a track record of influencing senior stakeholders and aligning teams around a clear growth narrative • Program Management: Demonstrated success leading complex, cross-functional programs from strategy through launch, optimization, and performance review • Navigating Ambiguity & Growth Mindset: Demonstrated ability to navigate ambiguity, create clarity from incomplete information, adapt priorities as conditions evolve, and move teams toward decisions and action through experimentation and learning • Partner & Cross-Functional Influence: Proven ability to enable partners, lead across functions, and create compelling programs and narratives that drive alignment and measurable Copilot Growth outcomes Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: careers.microsoft.com This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Requirements

Must-haves

Define and drive the Copilot Growth strategy across free experiences, trials, paid conversion, adoption, retention, and expansion, with clear customer segments, value propositions, priorities, and success measures.
Build and optimize integrated customer journeys that connect product-led, digital, field, and partner touchpoints to increase activation, engagement, conversion, and sustained Copilot usage.
Partner across Product Marketing, Engineering, Finance, Business Planning, Sales, Customer Success, and Partner teams to influence product experiences, commercial motions, investments, and go-to-market decisions.
Embody our Culture   &   Values.
Required/minimum qualifications
Analytical Skills: Strong quantitative capabilities, including funnel analysis, cohort measurement, experimentation, business-case development, and translating insights into actions
Leadership & Communication: Exceptional communication and leadership skills, with a track record of influencing senior stakeholders and aligning teams around a clear growth narrative
Program Management: Demonstrated success leading complex, cross-functional programs from strategy through launch, optimization, and performance review
Partner & Cross-Functional Influence: Proven ability to enable partners, lead across functions, and create compelling programs and narratives that drive alignment and measurable Copilot Growth outcomes
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Nice-to-haves

Additional or preferred qualifications

Application prep

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Keywords to mirror

aigo

Platform: eightfold
Effort: medium