Job description

Position Summary The Sales, Marketing & Business Solutions product team owns the product stack that Natera's Sales and Marketing organizations rely on daily. That includes the tools for generating demand, managing accounts and pipeline, and running campaigns. Salesforce is the center of this portfolio today, and the scope is growing to include marketing automation and other commercial tools around it. In this role, you will own the roadmap, KPIs, and strategy, while partnering with engineering for delivery, for these platforms. The portfolio has a lot of requests from commercial stakeholders, and part of the job is helping the business choose what matters most, in what order, and how to demonstrate quantifiable success. You will work closely with engineering, architecture, and commercial stakeholders to turn a long list of initiatives into a clear plan with measurable outcomes. You will also help us decide what to build, what to buy, what to configure, and what to retire. If you like bringing clarity to a high-visibility platform and seeing the business benefit directly, you will enjoy this role. Primary Responsibilities Own the strategy, roadmap, and backlog for Sales and Marketing platforms, with Salesforce as the system of record and primary user-facing interaction mode for commercial workflows Partner with Sales & Marketing to turn business needs into clear requirements (PRDs, user stories, user flows) and prioritize them by value, effort, and platform impact Manage the integration points between CRM and marketing automation, including lead lifecycle, scoring, routing, and attribution Lead quarterly and annual planning (intake, prioritization, and governance processes) with technical and cross-functional stakeholders so every initiative is visible, sequenced, and tied to an outcome Work with engineering and architecture on data model, integration, and build vs. buy vs. configure decisions Plan releases and manage dependencies across platforms, making sure changes are tested, communicated, and adopted Define and track KPIs such as adoption, data quality, funnel efficiency, and delivery predictability, and use them to guide investment Evaluate new tools and capabilities, including AI-enabled features, and recommend where to consolidate or retire overlapping systems Communicate status, risks, and tradeoffs clearly to stakeholders, including senior leadership Qualifications Experience partnering directly with Sales & Marketing stakeholders to turn business goals into product roadmaps, features, and defined impact. A track record of delivering enterprise Sales or Marketing technology (CRM, sales engagement, CPQ, lead routing, analytics) with quantifiable results. Hands-on Salesforce product experience (required). You have owned or managed product delivery on the Salesforce platform, for example Sales Cloud, Service Cloud, Experience Cloud, or Health Cloud. You are comfortable with objects and data model, flows and automation, security and permissions, sandboxes and release management, and org governance. Experience with marketing automation and campaign platforms such as Eloqua, Marketo, Account Engagement, or HubSpot. Eloqua experience is a plus. Experience working alongside Salesforce engineers, admins, and architects. You can weigh integration approaches (APIs, middleware, data pipelines) and know when configuration is enough and when custom development is worth it. Experience bringing order to a loosely governed portfolio (with support from Tech leadership), including intake, prioritization, roadmap management, and aligning stakeholders with competing demands. Comfort with ambiguity and complexity, and the ability to find practical, scalable answers. You can think strategically and still get into the details when the work needs it. Strong communication and relationship-building skills. Strong analytical skills, with the ability to use data to make product decisions. Bachelor's degree in computer science, engineering, business, or a related field, plus 5+ years of experience in software development, digital product management, or commercial and CRM systems. Preferred Salesforce certifications (Administrator, Platform App Builder, or Business Analyst) Experience in healthcare, life sciences, or diagnostics commercial environments Familiarity with data platforms such as Snowflake The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations. Remote USA $140,600 — $175,700 USD OUR OPPORTUNITY Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives. The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management. WHAT WE OFFER Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program! For more information, visit www.natera.com . Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws. If you are based in California, we encourage you to read this important information for California residents. Link: natera.com Please be advised that Natera will reach out to candidates with a @ natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes. For more information: - BBB announcement on job scams - FBI Cyber Crime resource page

Requirements

Must-haves

If you like bringing clarity to a high-visibility platform and seeing the business benefit directly, you will enjoy this role.
Own the strategy, roadmap, and backlog for Sales and Marketing platforms, with Salesforce as the system of record and primary user-facing interaction mode for commercial workflows
Partner with Sales & Marketing to turn business needs into clear requirements (PRDs, user stories, user flows) and prioritize them by value, effort, and platform impact
Manage the integration points between CRM and marketing automation, including lead lifecycle, scoring, routing, and attribution
Lead quarterly and annual planning (intake, prioritization, and governance processes) with technical and cross-functional stakeholders so every initiative is visible, sequenced, and tied to an outcome
Work with engineering and architecture on data model, integration, and build vs. buy vs. configure decisions
Plan releases and manage dependencies across platforms, making sure changes are tested, communicated, and adopted
Define and track KPIs such as adoption, data quality, funnel efficiency, and delivery predictability, and use them to guide investment
Evaluate new tools and capabilities, including AI-enabled features, and recommend where to consolidate or retire overlapping systems
Communicate status, risks, and tradeoffs clearly to stakeholders, including senior leadership
Experience partnering directly with Sales & Marketing stakeholders to turn business goals into product roadmaps, features, and defined impact.
A track record of delivering enterprise Sales or Marketing technology (CRM, sales engagement, CPQ, lead routing, analytics) with quantifiable results.
Experience bringing order to a loosely governed portfolio (with support from Tech leadership), including intake, prioritization, roadmap management, and aligning stakeholders with competing demands.
Comfort with ambiguity and complexity, and the ability to find practical, scalable answers. You can think strategically and still get into the details when the work needs it.
Strong communication and relationship-building skills. Strong analytical skills, with the ability to use data to make product decisions.
Bachelor's degree in computer science, engineering, business, or a related field, plus 5+ years of experience in software development, digital product management, or commercial and CRM systems.

Nice-to-haves

Experience with marketing automation and campaign platforms such as Eloqua, Marketo, Account Engagement, or HubSpot. Eloqua experience is a plus.
Salesforce certifications (Administrator, Platform App Builder, or Business Analyst)
Experience in healthcare, life sciences, or diagnostics commercial environments
Familiarity with data platforms such as Snowflake

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401k