Job description

Do you want to set the visual direction for the stages where AWS tells its most important stories? Can you move from a blank page to a finished keynote, defining the creative concept and then building the art and slides yourself? Do you like raising the bar for the designers and agencies around you? AWS keynotes reach millions of viewers and shape how the world understands cloud and AI. We're looking for a Sr. Keynote Creative Strategist to own the creative direction and visual craft of those keynotes. You'll turn complex technical narratives into original art, slides and visual systems that work for technical and non-technical audiences alike, at re:Invent, AWS Summits and other major technology events. This role is both strategic and hands-on: you define the look and feel of a keynote, make the work yourself, and direct the output of internal designers and external creative partners. Key job responsibilities • Set the creative direction for each keynote: develop visual concepts and creative territories from the narrative, script and audience, and align them with executives and content leads • Create original art, illustrations and presentation slides for executive keynotes at the highest craft bar • Build and maintain keynote visual systems (templates, style guides, motion and graphic standards) that keep the work consistent across re:Invent, 31 global Summits and third-party events • Direct and mentor internal designers and external agencies and vendors: give clear creative feedback, review work in progress, and help choose partners for each project • Make creative and brand trade-off decisions across executives, product teams, content creators and production partners, and argue for creative integrity when feedback conflicts • Present creative direction and work in progress to senior leaders and VPs, explaining the strategic reasoning behind each visual decision • Direct AI-augmented creative production: decide when generative AI tools (image, video, layout) speed up the work and when the job needs human-led craft, and set the quality bar for AI-assisted output • Partner with keynote leads, demo builders and video teams so that animation, interactive demos and live elements all feel like one show • Available to work across time zones with a globally distributed team, and travel to events as needed A day in the life You start your morning reviewing overnight slide revisions from an agency partner and sending back focused feedback on hierarchy and motion. Mid-morning, you join the keynote lead and the speaker's team to walk through two creative directions for an upcoming keynote and leave with a decision. After lunch, you're heads-down building the hero illustration for the opening section. Late in the day, you run a critique with two designers on the team, pushing a dense architecture slide until a non-technical viewer can read it in three seconds. About the team Our team sits within AWS and exists to ensure the most important stories resonate on the biggest stages, delivered by our most senior executives. We partner closely with product, engineering, design and executive communications teams to produce keynotes for events like re:Invent and other major technology conferences. We value collaboration, clear communication, and a shared commitment to getting the details right. If you want to work on programs that shape how millions of people experience AWS innovation, we would love to hear from you. - 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience - Knowledge of InDesign, Photoshop, Illustrator, Keynote - Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions - Experience leading creative development of innovative creative from concept to delivery - Experience managing creative (internal team of designers, copywriters, external agencies and freelancers) - Experience presenting creative concepts effectively to senior executives - Experience managing multiple projects and meeting aggressive deadlines Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit amazon.jobs for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at amazon.jobs . USA, CA, San Francisco - 155,400.00 - 210,300.00 USD annually USA, MA, Boston - 141,000.00 - 190,700.00 USD annually USA, NY, New York - 155,400.00 - 210,300.00 USD annually USA, VA, Arlington - 141,000.00 - 190,700.00 USD annually USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually

Requirements

Must-haves

Key job responsibilities
Set the creative direction for each keynote: develop visual concepts and creative territories from the narrative, script and audience, and align them with executives and content leads
Create original art, illustrations and presentation slides for executive keynotes at the highest craft bar
Build and maintain keynote visual systems (templates, style guides, motion and graphic standards) that keep the work consistent across re:Invent, 31 global Summits and third-party events
Direct and mentor internal designers and external agencies and vendors: give clear creative feedback, review work in progress, and help choose partners for each project
Make creative and brand trade-off decisions across executives, product teams, content creators and production partners, and argue for creative integrity when feedback conflicts
Present creative direction and work in progress to senior leaders and VPs, explaining the strategic reasoning behind each visual decision
Direct AI-augmented creative production: decide when generative AI tools (image, video, layout) speed up the work and when the job needs human-led craft, and set the quality bar for AI-assisted output
Partner with keynote leads, demo builders and video teams so that animation, interactive demos and live elements all feel like one show
Available to work across time zones with a globally distributed team, and travel to events as needed
A day in the life
About the team
8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Knowledge of InDesign, Photoshop, Illustrator, Keynote
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
USA, CA, San Francisco - 155,400.00 - 210,300.00 USD annually
USA, MA, Boston - 141,000.00 - 190,700.00 USD annually
USA, NY, New York - 155,400.00 - 210,300.00 USD annually

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

awsai

Platform: amazon
Effort: medium

Benefits

Benefits detected in the listing.

Health Insurance

Dental

Vision

401(K)

Paid Time Off

Parental Leave